Sharp Marketer Brothers Cleaners Owner & CEO Benjamin Hilker

If you're unemployed and have a job interview Brothers Cleaners will clean your clothes for free. Powerful stuff!! The sign in the window caught me walking by. Generous, kind, and sharp marketing! Brothers Cleaners Owner & CEO Ben Hikler joins my podcast for C-Suite Executives. Brothers is a family owned and operated dry cleaners since 1916. Putting free cleaning for job interviewee's is motion is all Ben. He reveals how the promotion came to life and the reaction it's received. One free cleaning at one of his locations has endeared him to folks and earned his business a lifetime of loyalty from customers. Compassionate real marketing. Ben also reveals the hit his company, and the dry cleaning industry as whole took during the pandemic/WFH movement with less clothes needing to be cleaned. Many don't think of this business when thinking about industries hit hard by Covid. He also fills on in on why the dry cleaning business will always be around, and won't be swallowed up by Technology/AI.