The Simplifier: Walk West's Mike Manganillo

At Walk West Mike Manganillo is known as "The Simplifier", and this applies to his job too. He's more of a COO/"Mr. Hands Across Multiple Agency Functions" in a VP of Marketing's clothing. Thus, he wears the title of VP of Marketing. But to hear Mike explain Walk West's accomplishments at a leading Branding Agency his cross-agency contributions are apparent. From client campaigns, agency awards, events he’s help put together, and more he is “working the corners”.  The real reason though, Mike is called “The Simplifier”, and he will give examples in this podcast worth hearing of how the marketing world in-particular over complicates the service, even down to a capabilities deck to a prospect, Mike gets rid of the "ancillary".  

Additionally, he perpetually rolls a question around in his brain always wondering, along the lines of "why are we doing this?" A question that should be asked certainly more in the agency world, but not exclusive to it at all.  Are these actions tied to the bottom line?  Mike, who relocated from the New York City area to the Raleigh area over a decade ago takes us back to his early days in NYC agency life, and the notable brands he's had a chance to work with in both markets, and valuable experience he procured leading up to his successful tenure at Walk West. He is also a networker and is VP of Communications for the Triangle Chapter of "The American Marketing Association. (AMA)”. Listen to "The Simplifier" provide some business common sense, and give you questions to think about when it comes to one’s own work approach. https://walkwest.com/our-team/mike-manganillo/