EVENT ABOUT IT: Event Marketing, Strategy & Business Growth

Trade shows aren’t failing.

Trade show strategy is.

In this Event About It After Show, Megan Martin and Martin Fretwell go deeper — specifically into the world of B2B trade shows, booths, budgets, and why so many teams walk away feeling busy… but disappointed.

This is the conversation that usually happens after the event:

• When the leads don’t convert

• When leadership asks hard ROI questions

• When teams realize nothing from the last sho...

Most B2B companies are running events like one-night stands.

They show up. They spend the budget. They tear down the booth. And then… they start from scratch all over again.

In this episode of Event About It, Megan Martin sits down with Martin Fretwell, founder of Event Driven Growth, to unpack the single biggest event strategy mistake B2B teams keep repeating: treating events as isolated moments instead of compounding growth assets.

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Do you have rungs or do you have range? This week on the Dynamic Dialogue After Show, host Megan Martin and the legendary Kati Quigley keep the mics hot after the meeting ends to discuss the "quiet power" required to lead in a very loud industry.

This is the podcast for event led growth & strategy for sales, marketing, and event professionals.

Kati pulls back the curtain on the "Introvert’s Advantage" in the e...

Some people climb ladders and some people build rooms. Ultimately, real growth isn't about rungs—it's about range. This week on Event About It, host Megan Martin sits down with the powerhouse who didn't just climb the corporate ladder, she expanded the building: Kati Quigley.

This is the podcast for event led growth & strategy for sales, marketing, and event professionals.

Kati takes us through her legendary career ev...

Have you built an identity around work you genuinely love — and still find yourself questioning "what’s next?" This week on the Dynamic Dialogue After Show, host Megan Martin and the ultimate “Trade Show Girly,” Carly Heideger, keep the mics hot after the show floor goes dark to spill the tea on the side of the industry the brochures don’t cover.

This is the podcast for event led growth & strategy for sales, marketing, and event...

Is your event contingency plan a real strategy or just a dusty file? This week on Event About It, host Megan Martin sits down with the ultimate "Trade Show Girly," Carly Heideger, to spill the tea on what happens when the hypothetical becomes a nightmare.

This is the podcast for event led growth & strategy for sales, marketing and event professionals.

Carly takes us inside a high-stakes aviation event in Geneva where active prote...

AI in every session title. Wellness lounges next to espresso bars. Puppies that are cute … but don’t close deals.

If you’re an event professional or event marketer trying to separate what’s trendy from what actually works, this live episode of Event About It is for you.

Recorded in front of a studio audience at the Club Ichi Telethon, this episode is loud, unfiltered, and packed with real opinions from people who’ve seen events go ve...

When you go from coordinating guest speakers with the secret service to a sabbatical on a farm, there's a LOT to unpack. This Dynamic Dialogue After Show feels like stepping out of the ballroom and into a deep exhale.

Host Megan Martin and Morgan Prewitt, CMP go full truth-teller about bringing new ideas to events and how they've both learned that experience does not equal years.

In the After Show:• Morgan’s post-DNC sabbati...

When your speakers go rogue and the weather tries to destroy your show, you need proof that even the best planners survive pure chaos with style.

Host Megan Martin sits down with Morgan Prewitt, CMP, the calm-in-the-storm strategist behind major corporate, tech, and political programs. She’s here to break down the moments that would make any event pro clutch their headset.

What you’ll learn in this episode:

• You’ll hear some tr...

Ever feel like your event is perfectly planned but something still isn’t landing with your attendees?

This Dynamic Dialogue After Show goes deeper into the psychology behind the why. Megan Martin and guest Dr. Kristin Malek unpack the brain science, behavior patterns, and real transformation strategies event planners desperately need.

What You’ll Learn

• Planning for the next generation who want events that matter

• Practical ways to ...

Have you ever poured your soul into an event and still wondered… did anyone actually learn anything? If that question feels too real, this episode is a must listen. Megan Martin sits down with Dr. Kristin Malek, the architect of curiosity who mixes neuroscience with name badges to design events that shift hearts, minds, and behavior.

From her Las Vegas executive director days to the moment she realized event agendas were “RSVPing no...

If you’ve ever wondered how your early event jobs shaped the way you plan today, this one’s for you. In this “Dynamic Dialogue After Show”, host Megan Martin and guest Jessie Smith rewind to where it all began.

Starting on the venue side, learning the ropes from restaurant sales offices to full-scale corporate programs, and how those “learn-it-on-the-fly” lessons built a 20-year career in events for Jessie.

Jessie opens up about wha...

If you’ve ever had an event day spiral into chaos and somehow still pulled off magic, this one’s for you. Host Megan Martin sits down with Jessie Smith, Event Manager at Enterprise Events Group, who’s known for delivering high-stakes programs with poise, precision, and serious production chops.

Together they laugh about the real life chaos of event planning like sprinklers going off in the middle of an event gala dinner and discuss ...

If you’ve ever felt like running your business feels more like chasing cars than driving them, then you’ll relate to this episode.

This week on the Event About It Dynamic Dialogue After Show, Megan Martin sits down with Marc Ghafoori, CEO and founder of AlphaTooth, for a real and raw conversation about entrepreneurship, innovation, and what it means to build something that lasts in the events world.

They dive into the unglamorous sid...

If you’ve ever felt like your event lineup is running on repeat, this episode is your wake-up call. Megan Martin sits down with Marc Ghafoori, a creative event strategist who’s built a career helping brands transform tired conference formats into experiences that actually inspire people to care. 

Together, they talk about the all-too-familiar chaos that happens when plans go sideways and how to bring the energy back when your keynot...

If you’ve ever felt like your event lineup is running on repeat, this episode is your wake-up call. Megan Martin sits down with Marc Ghafoori, a creative event strategist who’s built a career helping brands transform tired conference formats into experiences that actually inspire people to care. 

Together, they talk about the all-too-familiar chaos that happens when plans go sideways and how to bring the energy back when your keynot...

Behind the disco-ball energy and champagne sparkle, Neen James is on a mission to prove that luxury is a mindset, not a price tag. In this After Show, Megan Martin and Neen James dig deeper into Exceptional Experiences. What does that mean? It means exploring how to create personalization at scale, giving attendees behind-the-scenes access, and how contagious confidence can elevate your event culture.

They also swap stories about lu...

If your attendee check-in feels more like standing in line at the DMV than stepping onto a red carpet, you NEED this episode. Host Megan Martin sits down with Neen James, leadership strategist, keynote speaker, and author of her brand-new book Exceptional Experiences. 

Neen is known for teaching the world that attention pays and that pink goes with everything. She spills her luxury mindset secrets for creating champagne moments that...

What do CEOs really want from event professionals—and how do you stay sane when you’re the one delivering it? In this After Show, host Megan and Johnnie White dig into the unfiltered truth: why planners need to show up with strategy (not just logistics), what data leaders actually care about, and how to balance vision with daily operations.

You’ll hear what Johnnie learned as the only man on the Association for Women in Events board...