EVENT ABOUT IT: Event Marketing, Strategy & Business Growth

Everyone says celebrity keynotes are out. Data says audiences want practitioners, not personalities. So why is RISKWORLD, the world's largest gathering of global risk professionals, doubling down on names like Adam Grant and Michael Strahan?

Because sometimes the data is right and your audience is the exception. And knowing the difference is exactly what separates an event operator from a Chief Commercial Officer.

In this episode of ...

You asked your speaker to show up. They did. You offered them exposure. They smiled and said thank you.

And then nothing happened for either of you.

In this Dynamic Dialogue After Show, Megan Martin and media strategist Beth Nydick pull back the curtain on the unspoken agreement between event organizers and speakers that nobody is formalizing, the myth of exposure as compensation, and what it actually looks like to build a media stra...

What do you do when someone steals your mic, your camera, and your clicker right before you walk out to a standing room only crowd?

You scream. Literally.

In this episode of Event About It, host Megan Martin sits down with Beth Nydick, former TV producer turned media strategist and creator of the Mic to Millions system, to talk about what actually happens when event speakers show up prepared and the event is not.

Beth takes us inside...

The Attribution Conversation Event Teams Need to Have with Their CMO

Most event reports are a PDF nobody reads. What if your post-event data told you exactly which VP-level executives engaged with your sponsor's content — by name, by title, and by intent signal?

In this Event About It Dynamic Dialogue After Show, Megan Martin and Florentin Ngabitsinze go deep on what event attribution actually looks like when it's done right — and wh...

Why Your B2B Event Content Disappears — and What to Do Instead

You spend months planning the event. You fill the room. You film everything. And then... it all just fades.

In this episode of Event About It, host Megan Martin sits down with Florentin Ngabitsinze, co-founder of Uchop, to unpack one of the biggest missed opportunities in B2B event marketing: what happens to all that content after the lights go off.

Florentin's team op...

Why do CEOs keep asking for content that doesn’t work?

In the Event About It after show, Megan Martin, CMP and Devin Bramhall go deeper into the leadership side of content and event strategy—specifically the questions executives ask that unintentionally lead teams into busywork instead of growth.

This conversation reframes content not as a marketing output, but as a business decision—and challenges leaders to rethink how they evaluat...

Why does event content fail to deliver real business growth—especially in B2B?

In this episode of Event About It, host Megan Martin, CMP sits down with Devin Bramhall, a longtime B2B marketing leader, to unpack why so much event content misses the mark and why the issue isn’t volume, platforms, or distribution.

It’s context.

As brands invest more in events, activations, and content creation, many teams find themselves producing more a...

Trade shows aren’t failing.

Trade show strategy is.

In this Event About It After Show, Megan Martin and Martin Fretwell go deeper — specifically into the world of B2B trade shows, booths, budgets, and why so many teams walk away feeling busy… but disappointed.

This is the conversation that usually happens after the event:

• When the leads don’t convert

• When leadership asks hard ROI questions

• When teams realize nothing from the last sho...

Most B2B companies are running events like one-night stands.

They show up. They spend the budget. They tear down the booth. And then… they start from scratch all over again.

In this episode of Event About It, Megan Martin sits down with Martin Fretwell, founder of Event Driven Growth, to unpack the single biggest event strategy mistake B2B teams keep repeating: treating events as isolated moments instead of compounding growth assets.

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Do you have rungs or do you have range? This week on the Dynamic Dialogue After Show, host Megan Martin and the legendary Kati Quigley keep the mics hot after the meeting ends to discuss the "quiet power" required to lead in a very loud industry.

This is the podcast for event led growth & strategy for sales, marketing, and event professionals.

Kati pulls back the curtain on the "Introvert’s Advantage" in the e...

Some people climb ladders and some people build rooms. Ultimately, real growth isn't about rungs—it's about range. This week on Event About It, host Megan Martin sits down with the powerhouse who didn't just climb the corporate ladder, she expanded the building: Kati Quigley.

This is the podcast for event led growth & strategy for sales, marketing, and event professionals.

Kati takes us through her legendary career ev...

Have you built an identity around work you genuinely love — and still find yourself questioning "what’s next?" This week on the Dynamic Dialogue After Show, host Megan Martin and the ultimate “Trade Show Girly,” Carly Heideger, keep the mics hot after the show floor goes dark to spill the tea on the side of the industry the brochures don’t cover.

This is the podcast for event led growth & strategy for sales, marketing, and event...

Is your event contingency plan a real strategy or just a dusty file? This week on Event About It, host Megan Martin sits down with the ultimate "Trade Show Girly," Carly Heideger, to spill the tea on what happens when the hypothetical becomes a nightmare.

This is the podcast for event led growth & strategy for sales, marketing and event professionals.

Carly takes us inside a high-stakes aviation event in Geneva where active prote...

AI in every session title. Wellness lounges next to espresso bars. Puppies that are cute … but don’t close deals.

If you’re an event professional or event marketer trying to separate what’s trendy from what actually works, this live episode of Event About It is for you.

Recorded in front of a studio audience at the Club Ichi Telethon, this episode is loud, unfiltered, and packed with real opinions from people who’ve seen events go ve...

When you go from coordinating guest speakers with the secret service to a sabbatical on a farm, there's a LOT to unpack. This Dynamic Dialogue After Show feels like stepping out of the ballroom and into a deep exhale.

Host Megan Martin and Morgan Prewitt, CMP go full truth-teller about bringing new ideas to events and how they've both learned that experience does not equal years.

In the After Show:• Morgan’s post-DNC sabbati...

When your speakers go rogue and the weather tries to destroy your show, you need proof that even the best planners survive pure chaos with style.

Host Megan Martin sits down with Morgan Prewitt, CMP, the calm-in-the-storm strategist behind major corporate, tech, and political programs. She’s here to break down the moments that would make any event pro clutch their headset.

What you’ll learn in this episode:

• You’ll hear some tr...

Ever feel like your event is perfectly planned but something still isn’t landing with your attendees?

This Dynamic Dialogue After Show goes deeper into the psychology behind the why. Megan Martin and guest Dr. Kristin Malek unpack the brain science, behavior patterns, and real transformation strategies event planners desperately need.

What You’ll Learn

• Planning for the next generation who want events that matter

• Practical ways to ...

Have you ever poured your soul into an event and still wondered… did anyone actually learn anything? If that question feels too real, this episode is a must listen. Megan Martin sits down with Dr. Kristin Malek, the architect of curiosity who mixes neuroscience with name badges to design events that shift hearts, minds, and behavior.

From her Las Vegas executive director days to the moment she realized event agendas were “RSVPing no...

If you’ve ever wondered how your early event jobs shaped the way you plan today, this one’s for you. In this “Dynamic Dialogue After Show”, host Megan Martin and guest Jessie Smith rewind to where it all began.

Starting on the venue side, learning the ropes from restaurant sales offices to full-scale corporate programs, and how those “learn-it-on-the-fly” lessons built a 20-year career in events for Jessie.

Jessie opens up about wha...