Event About It

Event About It

Step into the world of events with *Event About It*, the podcast for everything event-led growth. Hosted by Megan, a sharp-witted industry leader, this show is your backstage pass to candid conversations about events. Dive into strategies behind successful events that drive business growth and create unforgettable experiences. But it’s not just about the metrics—get ready for wild, unexpected, and downright crazy behind-the-scenes stories. Join us for raw truths, practical takeaways, and a fresh perspective. Want more? Subscribe for exclusive bonus content!

Episodes

December 19, 2025 46 mins

AI in every session title. Wellness lounges next to espresso bars. Puppies that are cute … but don’t close deals.

If you’re an event professional or event marketer trying to separate what’s trendy from what actually works, this live episode of Event About It is for you.

Recorded in front of a studio audience at the Club Ichi Telethon, this episode is loud, unfiltered, and packed with real opinions from people who’ve seen events go ve...

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When you go from coordinating guest speakers with the secret service to a sabbatical on a farm, there's a LOT to unpack. This Dynamic Dialogue After Show feels like stepping out of the ballroom and into a deep exhale.

Host Megan Martin and Morgan Prewitt, CMP go full truth-teller about bringing new ideas to events and how they've both learned that experience does not equal years.

In the After Show:• Morgan’s post-DNC sabbati...

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When your speakers go rogue and the weather tries to destroy your show, you need proof that even the best planners survive pure chaos with style.

Host Megan Martin sits down with Morgan Prewitt, CMP, the calm-in-the-storm strategist behind major corporate, tech, and political programs. She’s here to break down the moments that would make any event pro clutch their headset.


What you’ll learn in this episode:

• You’ll hear some tr...

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Ever feel like your event is perfectly planned but something still isn’t landing with your attendees?

This Dynamic Dialogue After Show goes deeper into the psychology behind the why. Megan Martin and guest Dr. Kristin Malek unpack the brain science, behavior patterns, and real transformation strategies event planners desperately need.

What You’ll Learn

• Planning for the next generation who want events that matter

• Practical ways to ...

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Have you ever poured your soul into an event and still wondered… did anyone actually learn anything? If that question feels too real, this episode is a must listen. Megan Martin sits down with Dr. Kristin Malek, the architect of curiosity who mixes neuroscience with name badges to design events that shift hearts, minds, and behavior.

From her Las Vegas executive director days to the moment she realized event agendas were “RSVPing no...

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If you’ve ever wondered how your early event jobs shaped the way you plan today, this one’s for you. In this “Dynamic Dialogue After Show”, host Megan Martin and guest Jessie Smith rewind to where it all began.

Starting on the venue side, learning the ropes from restaurant sales offices to full-scale corporate programs, and how those “learn-it-on-the-fly” lessons built a 20-year career in events for Jessie.

Jessie opens up about wha...

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If you’ve ever had an event day spiral into chaos and somehow still pulled off magic, this one’s for you. Host Megan Martin sits down with Jessie Smith, Event Manager at Enterprise Events Group, who’s known for delivering high-stakes programs with poise, precision, and serious production chops.

Together they laugh about the real life chaos of event planning like sprinklers going off in the middle of an event gala dinner and discuss ...

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If you’ve ever felt like running your business feels more like chasing cars than driving them, then you’ll relate to this episode.

This week on the Event About It Dynamic Dialogue After Show, Megan Martin sits down with Marc Ghafoori, CEO and founder of AlphaTooth, for a real and raw conversation about entrepreneurship, innovation, and what it means to build something that lasts in the events world.

They dive into the unglamorous sid...

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If you’ve ever felt like your event lineup is running on repeat, this episode is your wake-up call. Megan Martin sits down with Marc Ghafoori, a creative event strategist who’s built a career helping brands transform tired conference formats into experiences that actually inspire people to care. 

Together, they talk about the all-too-familiar chaos that happens when plans go sideways and how to bring the energy back when your keynot...

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If you’ve ever felt like your event lineup is running on repeat, this episode is your wake-up call. Megan Martin sits down with Marc Ghafoori, a creative event strategist who’s built a career helping brands transform tired conference formats into experiences that actually inspire people to care. 

Together, they talk about the all-too-familiar chaos that happens when plans go sideways and how to bring the energy back when your keynot...

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Behind the disco-ball energy and champagne sparkle, Neen James is on a mission to prove that luxury is a mindset, not a price tag. In this After Show, Megan Martin and Neen James dig deeper into Exceptional Experiences. What does that mean? It means exploring how to create personalization at scale, giving attendees behind-the-scenes access, and how contagious confidence can elevate your event culture.

They also swap stories about lu...

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If your attendee check-in feels more like standing in line at the DMV than stepping onto a red carpet, you NEED this episode. Host Megan Martin sits down with Neen James, leadership strategist, keynote speaker, and author of her brand-new book Exceptional Experiences

Neen is known for teaching the world that attention pays and that pink goes with everything. She spills her luxury mindset secrets for creating champagne moments that...

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What do CEOs really want from event professionals—and how do you stay sane when you’re the one delivering it? In this After Show, host Megan and Johnnie White dig into the unfiltered truth: why planners need to show up with strategy (not just logistics), what data leaders actually care about, and how to balance vision with daily operations.

You’ll hear what Johnnie learned as the only man on the Association for Women in Events board...

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What happens when your boardroom politics collide with your convention center ballroom chaos? Host Megan Martin sits down with Johnnie White to unpack how event pros can level up from managing logistics to shaping strategy in the C-suite.

From translating data into decisions to treating annual conferences like mini organizations, this episode is packed with real-world lessons every planner should hear.

You will learn why forecasting...

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If you think flashy graphics and a catchy tagline are enough to sell out your event—you’re missing the mark. This week, Megan Martin sits down with Joe Federbush, President & Chief Strategist of EVOLIO Marketing, who’s been behind some of the most successful event marketing campaigns in the industry.

Joe doesn’t just crunch numbers—he shows how data and creativity can work together to transform how we design, promote, and measur...

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Behind every slick campaign is a lot of caffeine, chaos, and last-minute curveballs. In this After Show, Megan and Joe Federbush swap real stories about the behind-the-scenes moments that never make the case study slides. From awkward client requests to the stress of proving value in real time, Joe reveals how he keeps perspective when everything’s on the line.

They also dive into the lighter side of the job—why some of the “worst” ...

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If you think your event software is just there to sell tickets then you’re leaving serious growth (and sanity) on the table.

This week, Host Megan Martin sits down with Cat McDevitt, VP of Marketing at Eventeny. She’s also a recognized speaker, strategist, and champion for event organizers who want less chaos and more control.

From sponsorships that actually sell to the hidden ways your tech can save hours (and your team’s nerves), ...

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What do you do when your LED wall drops a Tetris-sized hole mid-show, your keynote shows up with 47 slides for a 10-minute slot, and the fire marshal shuts down your haze machine ten minutes before doors? 

Megan Martin sits down with Steve Evans, founder of Show Imaging and the guy who can turn a dusty cattle ranch into a Rolling Stone–recognized music festival, to talk about why saying “yes” (most of the time) is the only way to s...

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Ever wondered how you turn a Montana cattle ranch into a full-scale music festival with 20,000 people, two stages, a rodeo, and enough power to run a small city? Host Megan Martin hops in a cart with Mark Lopez, Chief Experience Officer at Show Imaging, for a behind-the-scenes ride through Under the Big Sky Festival.

From mapping out roads on raw land to building docks for semi-truck load-ins, adding shore power to cut down generato...

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What’s the point of saying “people first” if your event strategy still starts with forms, friction, and five follow-ups? In this Dynamic Dialogue After Show, Megan Martin and Mark Kilens take a sharp turn into the future of martech, event tech, and the big missing piece in most GTM strategies: the human behind the data.

They dive into why alignment is dead, how AI will overhaul the attendee experience, and what your event system nee...

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