What do you do when your LED wall drops a Tetris-sized hole mid-show, your keynote shows up with 47 slides for a 10-minute slot, and the fire marshal shuts down your haze machine ten minutes before doors?
Megan Martin sits down with Steve Evans, founder of Show Imaging and the guy who can turn a dusty cattle ranch into a Rolling Stone–recognized music festival, to talk about why saying “yes” (most of the time) is the only way to survive in live events.
From cardboard Guinness World Records to sponsor nightmares and weather drama, Steve shares the chaos, the laughs, and the lessons from 30 years of building events that are both profitable and unforgettable.
🔥 What You’ll Learn:
How to handle the curveballs—gear fails, diva sponsors, and last-minute changes—without losing your cool
Why “perfection” is a myth in events, and what clients actually value more
The story behind Show Imaging’s “always say yes” mantra (even when it involves world-record-sized cardboard)
Why safety always trumps the show, no matter the stakes
How to keep your team sane and your events special—even when everything goes wrong
About the Guest:
Steve Evans is the founder and CEO of Show Imaging, a production powerhouse that transforms unexpected spaces into world-class experiences, including Under the Big Sky Festival in Montana. With over three decades in live events, Steve has built a reputation for tackling the impossible and still making it fun.
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