If you’ve ever felt like running your business feels more like chasing cars than driving them, then you’ll relate to this episode.
This week on the Event About It Dynamic Dialogue After Show, Megan Martin sits down with Marc Ghafoori, CEO and founder of AlphaTooth, for a real and raw conversation about entrepreneurship, innovation, and what it means to build something that lasts in the events world.
They dive into the unglamorous side of starting up, the evolution of personal vs. business brands, and the power of advocacy in an industry that often operates behind the curtain.
Marc shares what launching his company taught him about pivoting, self-discovery, and redefining success on his own terms.
🔥 What You’ll Learn in This After Show Episode:
What starting AlphaTooth really looks like behind the scenes—and what no book or mentor tells you
How to reevaluate your business every 90 days to stay aligned and inspired
Why event entrepreneurs must separate their brand from their business
The truth about advocacy work and how it’s shaping our future
How to find inspiration and community through connection (and why Club Ichi might just be the blueprint for industry evolution)
It’s honest, insightful, and a must-listen for every event professional reimagining what leadership and innovation look like today.
About the Guest:
Marc Ghafoori is the CEO and founder of AlphaTooth, a creative strategy and production consultancy helping event organizations design smarter, bolder, more impactful experiences. With 15+ years in the events industry and a background in architecture, Marc is known for fusing design-thinking with advocacy to move the industry forward.
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