If you think your event software is just there to sell tickets then you’re leaving serious growth (and sanity) on the table.
This week, Host Megan Martin sits down with Cat McDevitt, VP of Marketing at Eventeny. She’s also a recognized speaker, strategist, and champion for event organizers who want less chaos and more control.
From sponsorships that actually sell to the hidden ways your tech can save hours (and your team’s nerves), Cat reveals how smarter tools can take your event from “chaotic scramble” to “scalable success.”
She also shares the trends she’s seeing across thousands of events on Eventeny’s platform—and the small tweaks that separate the good from the truly unforgettable.
🔥 What You’ll Learn in This Episode:
Why event tech should do more than just ticketing
How to choose an event platform that works for you
How to make sponsorships easier to sell, fulfill, and track for next year’s renewals
Real trends from thousands of events and what they mean for your strategy
The overlooked time-saving features that free up your team for high-impact work
How to turn your event software into a year-round community-building tool
About the Guest:
Cat McDevitt is the VP of Marketing at Eventeny, Board Chair for the Atlanta Interactive Marketing Association, and an Atlanta Business Chronicle “40 Under 40” honoree. She’s a sought-after speaker and strategist known for helping event organizers harness technology to streamline operations, boost revenue, and create memorable experiences—without burning out.
Claim your Eventeny Discount
$500 off Pro Annual Plan
HERE: https://product.eventeny.com/event-about-it
Got a hot take about something that went wrong at an event?
Share it at eventaboutitpodcast.com for a chance to be featured in a future episode as the “Vent of the Week.”
And don’t forget to subscribe so you never miss the real talk and raw truths that can actually move our industry forward.
Connect with Megan HERE
Connect with Cat
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Bobby Bones Show
Listen to 'The Bobby Bones Show' by downloading the daily full replay.