If you’ve ever felt like running your business feels more like chasing cars than driving them, then you’ll relate to this episode.
This week on the Event About It Dynamic Dialogue After Show, Megan Martin sits down with Marc Ghafoori, CEO and founder of AlphaTooth, for a real and raw conversation about entrepreneurship, innovation, and what it means to build something that lasts in the events world.
They dive into the unglamorous side of starting up, the evolution of personal vs. business brands, and the power of advocacy in an industry that often operates behind the curtain.
Marc shares what launching his company taught him about pivoting, self-discovery, and redefining success on his own terms.
🔥 What You’ll Learn in This After Show Episode:
What starting AlphaTooth really looks like behind the scenes—and what no book or mentor tells you
How to reevaluate your business every 90 days to stay aligned and inspired
Why event entrepreneurs must separate their brand from their business
The truth about advocacy work and how it’s shaping our future
How to find inspiration and community through connection (and why Club Ichi might just be the blueprint for industry evolution)
It’s honest, insightful, and a must-listen for every event professional reimagining what leadership and innovation look like today.
About the Guest:
Marc Ghafoori is the CEO and founder of AlphaTooth, a creative strategy and production consultancy helping event organizations design smarter, bolder, more impactful experiences. With 15+ years in the events industry and a background in architecture, Marc is known for fusing design-thinking with advocacy to move the industry forward.
Have a Vent of the Week?
Head to eventaboutitpodcast.com to share YOUR “Vent of the Week”, it can be anonymous, and join the Squared Squad for bonus content!
Connect with Us!
Follow the show on social media @eventaboutit
https://www.instagram.com/eventaboutit
Work with Megan Martin
Connect with the Guest
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Two Guys, Five Rings: Matt, Bowen & The Olympics
Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.