Community-Led Events, Diverse Audiences, and Innovative Activations with IMEX

In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Carina Bauer, CEO of IMEX Group, about the recent IMEX America event. Carina discusses the unique aspects of the event, including the introduction of a Brand Experience Summit aimed at bridging the gap between marketers and the events industry and the importance of community-led events that enhance the overall experience for attendees.

Carina emphasizes the significance of building a network within the events industry and the need for event planners to prioritize their time effectively. She highlights the value of partnerships in delivering specialized programs and the importance of creating personalized experiences for different sectors of attendees. The episode also touches on the long-term strategic goals of IMEX and the importance of innovation and incremental improvement in the events industry.

Carina Bauer is passionate about the business events sector and its impact on the world, taking a particular interest in issues around sustainability, diversity and inclusion, and mentoring the leaders of tomorrow. Carina also takes a keen interest in leadership development, and organizational best practices and culture.

Here’s what you’ll hear about in this conversation:

• Learn the importance of building a network in the events industry to avoid feeling isolated and to gain support from peers.

• Hear how IMEX America focuses on creating a community-led event experience, allowing attendees to craft unique micro experiences within the larger event.

• Understand the significance of stepping back to prioritize tasks effectively, ensuring time is spent on the most impactful work for event planners.

Mentioned in this episode

Carina Bauer

IMEX Group

Julius Solaris

Miguel Neves

Skift

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/imex-carina-bauer-community-innovation