Crafting Intentional Event Experiences and Proving ROI with Projectory

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes back Oren Berkovich, Co-founder of Projectory, to discuss the art and science of crafting engaging event experiences. Oren shares insights on the importance of intentional design, personal agency for attendees, and the challenges of proving ROI in the events industry. Through analogies, practical examples, and discussion of audience diversity, Oren emphasizes the need for thoughtful planning, balancing choice with structure, and creating opportunities for meaningful interaction.

The conversation explores strategies for audience engagement, such as facilitating peer learning, designing inclusive activities for both introverts and extroverts, and leveraging post-event impact. Oren highlights the value of continuous experimentation, signature moves, and focusing on outcomes beyond the event itself. The episode concludes with advice to start with the end goal in mind and work backwards, ensuring that every event unlocks real-world value for participants and stakeholders.

Here’s what you’ll hear about in this conversation:

• Why designing intentional and thoughtful event experiences is crucial for meaningful audience engagement.

• How giving attendees personal agency enhances their experience, but should be balanced to avoid choice overload.

• Why interactive formats lead to better outcomes and should be prioritized over passive content delivery

For mentions, transcripts, and more, visit: www.bizzabo.com/podcast/intentional-event-design-projectory