In this episode of Event Experience, host Rachel Moore chats with Nicole Nichols, a veteran event and meeting planner at ISG with over 20 years of industry experience. Nicole shares how today’s most effective events are intentionally designed to be transformative, not just transactional.
She emphasizes the importance of understanding attendee needs, gathering real-time feedback, and crafting meaningful experiences that extend beyond the event itself. Nicole also explores how AI can be a powerful amplifier, helping planners analyze data and personalize journeys, while reinforcing the human connection that defines successful events.
Her advice for fellow professionals? Stay curious, keep leveling up, and embrace continuous learning to prove the lasting impact of events.
Key Highlights:
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Why event planners must shift from content delivery to experience design
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How to use AI to enhance, not replace, human connection at events
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The role of micro communities and intentional touchpoints in attendee journeys
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Real-world tips for continuous improvement and justifying the ROI of events
For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/transformative-event-design-isg
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