From Agency to Brand: Smartsheet's ENGAGE User Conference

In this episode of Event Experience, host Rachel Moore chats with Andy Lowe, Senior Corporate Events Manager at Smartsheet, about producing the ENGAGE user conference. Andy shares how he transitioned from agency life to in-house events, the challenges of mid-planning team changes, and the power of resilience and collaboration.

He also dives into how ENGAGE has evolved to include prospects, how Smartsheet’s passionate user base shapes the event, and the strategic goals behind it—from business impact to personalized content. Andy wraps up with advice for event pros: stay curious, ask for help, and embrace new tools like AI.

Here’s what you’ll hear about in this conversation:

• Resilience and adaptability are essential for event planners, especially when navigating team changes or unexpected challenges during large-scale planning.

• Customizing content and experiences for different audience segments, from prospects to power users, boosts engagement and supports business goals.

• Leaning on your team and knowing when to ask for help can make all the difference in overcoming hurdles and delivering a successful event.

For mentions, transcripts, and more, visit:  www.bizzabo.com/podcast/smartsheet-engage-user-conference