In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Dan Bolton, Head of Marketing at Wealth.com, to explore how micro events are reshaping the event marketing landscape. Dan shares why these smaller, more intimate gatherings deliver stronger relationships, higher engagement, and measurable results, serving as powerful complements to large-scale conferences.
He emphasizes the importance of starting with the "why" behind each event, tailoring experiences to audience needs, and tapping into local expertise. The conversation also highlights the post-event follow-up process as a key to building lasting, trust-based connections, shifting the focus from transactional to relational event design.
Dan dives into how Wealth.com integrates AI across the event lifecycle, from analyzing attendee data and personalizing content to streamlining post-event communication. He explains how AI enhances efficiency while freeing up teams to focus on creativity and connection, echoing a company-wide push to embed AI into everyday workflows.
Packed with insights for both new and seasoned planners, this episode offers a practical, forward-looking take on how AI, hospitality, and thoughtful design can transform micro events into a marketer's secret weapon.
What you'll learn:
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Why micro events foster deeper engagement and enhance large event strategies.
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How to plan micro events by starting with purpose, not logistics.
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Ways AI can streamline attendee analysis, follow-up, and feedback, freeing time for relational work.
For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/micro-events-ai-wealthcom
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