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January 27, 2025 36 mins

In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Brandon Wernli, CEO of BW Events Tech, to discuss the evolving landscape of event technology. They explore the importance of understanding client needs, selecting the right tools, and the practical application of technology in real-world events.        

Brandon shares insights on tech adoption in events, highlighting a real-world example involving augmented reality and AI to enhance attendee experience. He emphasizes the importance of having a clear strategy, budget considerations, and the value of pilot testing new technologies before full-scale implementation.

 

Here’s what you’ll hear about in this conversation:

  • How understanding your event's strategy and goals helps you to select the right technology stack.

  • How emerging technologies like augmented reality can enhance attendee experience and solve real-world challenges.

  • How to prepare contingency plans for technology deployments to ensure seamless execution even if issues arise.

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/bw-events-tech-attendee-experience

 

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