Navigating Event Industry Trends, Branding, and Connection with Bizzabo

In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Lauren Sorensen, the Director of Brand Experience at Bizzabo. They discuss the current state of the events industry, the importance of brand in event planning, and how Bizzabo is fostering connections through their events.

Lauren shares insights on avoiding common pitfalls in event planning, emphasizing the need for collaboration and leveraging technology to streamline processes. She also highlights Bizzabo's efforts to create meaningful connections through their Bizzy Building Connections series, aiming to support and connect event professionals in authentic ways.

Here’s what you’ll hear about in this conversation:

• Why event planners should focus on creating personal and authentic connections at their events.

• How utilizing tools and technology can significantly streamline the event planning process and improve efficiency.

• Why incorporating strong branding and storytelling into events can enhance the overall experience and make it more memorable for attendees.

Mentioned in this episode

• Lauren Sorenson

• Bizzabo

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-industry-trends-bizzabo