In this episode of Event Experience by Bizzabo, host Rachel Moore explores how micro events, paired with AI, are transforming the way event professionals drive engagement and ROI. Guests Amanda-Lynn Porta and Dan Bolton dive deep into the strategic benefits of small-format experiences, from higher returns and richer personalization to stronger community connections.
You'll learn how AI tools simplify planning, automate manual tasks, and unlock scalable personalization. The conversation also emphasizes the importance of thoughtful guest selection, cross-functional alignment between sales and marketing, and obsessing over event details for maximum impact.
Key themes include the shift from large conferences to intimate micro events, the power of local, consistent activations, and how to iterate over time for long-term success. Amanda-Lynn and Dan share actionable advice on using platforms like Bizzabo to design repeatable, personalized experiences, and why micro events may be the most powerful tool in your event marketing toolkit.
What you'll learn
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Why micro events often outperform large conferences on ROI, engagement, and community.
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How AI helps streamline event planning and deliver tailored attendee experiences.
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Tips for selecting the right audience, aligning teams, and scaling programs efficiently.
For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/scaling-micro-event-strategies-ai
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