Turning Event Data into Business Wins with AWS, Encore, and 6Sense

In this episode of Event Experience by Bizzabo, host Rachel Moore is joined by industry experts Venita McLemore, EJ Oelling, and Amanda Armstrong to discuss the challenges and strategies for proving ROI in event planning. The panel shares insights on aligning event objectives with business goals, leveraging technology for data-driven decisions, and fostering collaboration with go-to-market teams to enhance event success.

The discussion highlights the importance of understanding both ROI and ROE (Return on Emotion) to create impactful events that resonate with attendees and stakeholders. The experts emphasize the need for clear communication, stakeholder engagement, and the use of innovative tools to measure and optimize event outcomes. The episode provides valuable takeaways for event professionals looking to demonstrate the value of their events effectively.

Here’s what you’ll hear about in this conversation:

• How to engage attendees by offering incentives like 'swag for your thoughts' to gather real-time feedback.

• Why you should align event goals with business objectives and ensure all stakeholders are involved in the planning process.

• How to use technology and data to measure event success and communicate results effectively to stakeholders.

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/event-roi-aws-encore-6sense