Event Horizons

In this episode, we explore the symbiotic relationship between events and content with our guest, Caitlin Barrett, Content Marketing Manager at Webex Events.

Discover the importance of aligning sales, customer, and content teams to create resonant messaging that captivates your audience. We delve into the power of repurposing content in an era of doing more with less, and we discuss leveraging data to tailor content to att...

In this episode, we're joined by Kara Gladish, Manager of Customer Experience at Webex Events (formerly Socio), to discuss the must-have event tech features for a successful events program. We talk about the importance of having an event technology platform of record, event features that are top of mind for event organizers, the most effective way to measure the ROI of event technology investments, and so much more!

Che...

Mahoganey Jones, Founder and CEO of Event Specialists Inc., joins us to explore the world of niche events. In this episode, Mahoganey shares her expertise on the advantages and challenges of hosting niche virtual and in-person events. Discover how to attract more attendees, elevate sponsor engagement and ROI, and create unforgettable experiences without breaking the bank. Whether you're a seasoned event planner or a newcom...

In this episode, Michelle Nicole McNabb, Owner and Founder of Emenee Marketing 'n' Events, joins us to discuss how tech-enabled in-person events deliver immersive attendee experiences, drive ROI for sponsors and exhibitors, and streamline the event planning process.

Looking to learn more about building a better event? Check out these resources, including guides, industry reports, videos, as well as free tools and templates.

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Event Horizons is back for season two! Our first guest is Miguel Neves, Editor-in-Chief of Skift Meetings, and we're diving into the current state of the events industry. In this episode, we explore how in-person events have changed, how to exceed attendee expectations for in-person and virtual experiences, the importance of event data, personalization, and more. If you're passionate about the events industry and want to s...

After exploring how the industry has evolved over the last few years and where it stands today, it’s time to look ahead. 

Based on everything we’ve covered in episodes 1-5, what does all of this mean for the future of events? More connected experiences, year-round programming, consolidation of the event tech market, high production value across all formats, the need to prove ROI (and how event tech helps you achieve thi...

There are so many different opinions and perspectives on what a hybrid event is, how to execute a successful hybrid event, and whether or not they’re worth the additional costs and logistics involved with catering to two audiences at the same time. 

This episode will explore how event planners are defining and thinking about hybrid events today, examples of successful hybrid events, and how leaning into digital elements...

Collecting and learning from event data is key to a successful event program. Whether it’s a virtual, in-person, or hybrid event, event professionals can use event tech to collect data that will help them improve their event program and prove ROI to sponsors, exhibitors, and internal stakeholders. 

This episode will highlight the importance of collecting and leveraging event data to take your events program to the next ...

Virtual events helped keep the events industry afloat at a time when in-person events were out of the question. Even though in-person events are back, virtual isn’t going anywhere – but they’ve changed since 2020. 

After two years, attendees are expecting more out of virtual events. Event professionals are tasked with creating engaging, immersive, and personalized digital experiences. This means rewriting the virtual pl...

The stakes are higher than ever for in-person events. Budget cuts across attendee, planner, and sponsor areas mean that in-person events have to have that "wow" factor and drive ROI. In this episode, we dive into how the in-person event format has evolved and what strategies and tactics event professionals can implement to keep people coming back to their in-person events.

Check out the case study for Miller Tanner Associat...

We were all excited when the spring '21 events season began, but we were still uncertain of what the industry would look like in this new era of events. In this episode, we're reflecting on Nolan's experience at the Experiential Marketing Summit (EMS), where he talked with attendees about their expectations, concerns, and predictions for the upcoming year.

Event Horizons is hosted by Nolan Ether and Olivia VanCuren, pre...

After more than 2 full years at home, in-person events are back! As excited as we all are to see each other, it’s clear that things are different now.

Everybody is wondering how the next couple of event seasons are going to play out, and what the future of this industry will look like.

This season, we’ll be talking to leaders in the space and going behind the scenes of award-winning events to explore how the event industry i...