Brian Gates, SVP of Industry Strategy at next-generation event platform RainFocus, is James Dickson’s guest for the first Event Industry News podcast of 2025.
Founded in 2013, RainFocus made a fast mark on heavyweight shows like Oracle CloudWorld, VMworld, Cisco Live, and it’s gone on to have similar impact for the smallest events.
Speaking live from Utah, Brian, who joined RainFocus nearly 10 years ago, details the company’s journey from a data focus to all-encompassing event management.
Brian looks at the platform’s effect on marketing, highlighting key points in the customer journey, who’s engaging and how, and refining the pathways/campaigns as a result. He goes on to discuss evolving the onboarding process, accommodating shrinking budgets, best practices, integrating tech stacks, leveraging data and, particularly poignantly, the AI potential.
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Clay Travis and Buck Sexton Show
The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.