Event Promoter Podcast - By Event Vesta

How does a 24-year-old fill 3,000-person venues in 10 cities every weekend? Ross from Slacker Media Group reveals how SMS marketing drives their multi-city dance party empire.

Learn why they chose texts over email (98% open rate!), how they segment by city, and their secrets for building repeat customers who attend 3-4x per year.

Key topics: SMS marketing for events, scaling to multiple markets, community building strategies, and why...

Running a taproom is more than brewing great beer. It is entertainment. Unique brewery event ideas can be hard to come by though.As previous brewery owner and touring event organizer Caitlin Jewell puts it like this: her job at Somerville Brewing and now Grainbakers is simply “putting butts in seats… anything creative we could do to get folks to come in and have a pint."

This recent podcast with Caitlin Jewell is packed with br...

How does one of Houston’s top music venues consistently sell out shows and exceed ticket projections? In this episode of the Event Promoter Podcast, Ashley Dawson, Senior Marketing Manager at White Oak Music Hall, breaks down how her team uses data-driven marketing strategies, KPIs like MROI and EDP conversion rates, and community partnerships to prioritize shows and drive ticket sales. Learn how to improve event marketing ROI, all...

We examine what happens when companies maintain versus cut marketing/advertising during downturns including the 2007–09 Great Recession, the 2020 COVID-19 pandemic, and other slowdowns.

The evidence (peer-reviewed research, real-world examples, statistics, and expert commentary) clearly shows that continued marketing investment in a crisis pays off in both the short and long term, whereas pullbacks can harm performance.

Read the full...

Want to sell more tickets? The announce plan is the most crucial part of your concert or festival’s marketing strategy. In this interview, Aaron Owens, Marketing Manager for Resound Presents, shares expert insights on launching a successful event promotion campaign. With experience marketing 1,000+ events across Texas, including Austin Psych Fest and LEVITATION, Aaron explains:✅ The key elements of a powerful announce strategy✅ How...

Emily Autenrieth, Business Owner at A Seat at the Table Books, joins the Event Promoter Podcast powered by Event Vesta to share how they create a feeling of a unique, inclusive space for events. We discuss how small businesses like A Seat at the Table Books can hold a space for events that make the events feel unique and memorable while creating loyalty and new customer engagement for the business. https://www.aseatatthetablebook...

Empty seats at your venue don’t just mean unsold tickets—they represent a cascade of lost revenue from concessions, merchandise, and customer goodwill.

For venue owners and event organizers, the ticket resale market has become a double-edged sword, often working against your best interests. In this post, we’ll uncover how the resale market impacts your bottom line and why taking control of it is no longer optional.
With insights fr...

We dive deep into actionable show marketing strategies with Maggie Adams, Marketing Manager at Nashville's Basement East. With experience on both the venue and artist management side of the industry, Adams shares invaluable insights to help independent artists maximize their show promotion efforts.

Whether you're playing your first shows or looking to level up your marketing game, these proven strategies will help you fill more ve...

during Jazz Fest, and elsewhere. The concept of the After Party is a topic that comes up a lot with venues and up-and-coming promoters. Howie generously shares his insights and experience about what makes a great after party that will sell out and be... a great party. Learn more: cegpresents.com --- The ⁠Event Promoter Podcast⁠ shares stories and insights to help event promoters and organizers get inspired and be more productiv...

As we approach another election cycle, event promoters are facing a familiar challenge: skyrocketing advertising costs.

In this episode of the Event Promoter Podcast, we connect with Dr. Jill Bruckner, a Leadership Development Consultant with a background in Communications and PR, to explore into the impact of political spending on advertising and explore strategies for event organizers to navigate this turbulent landscape.

One of...

In this episode of the Event Promoter Podcast, we dive deep into the topic of business networking events with Alessia Priolo, founder of Dreamstate Agency and the event organizer behind the Dreampreneur Event.

Alessia is no stranger to innovative event concepts. Previously, she wowed us with her insights on hosting a Metaverse concert, showcasing the potential of virtual production in boosting accessibility to high-quality event ex...

Event Promotion Checklist

31 Social Media Post Examples To Promote An Event

24 Proven Restaurant Event Ideas

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The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. Learn more and connect a...

In this episode of the Event Promoter Podcast powered by Event Vesta, we interview Howie Schnee, President of CEG Presents and Director of Artist & Venue Partnerships at Volume.com, along with Greg Nacron, COO of Volume.com. Together, they delve into the transformative impact of virtual and hybrid events on the music industry. Key Takeaways: - Importance of Virtual and Hybrid Events: Discover how the pandemic has shifted prom...

In this episode, we sit down with Alaina Leigh from Event Vesta, who has accumulated millions of views on TikTok in just a couple of years. Alaina shares her invaluable insights into the TikTok algorithm, creative strategies, and tools like Creator Search Insights that help event organizers make the most of the platform. Whether you're looking to boost your brand's engagement or curious about the latest trends and techniq...

We sit down with Jesse Kirshbaum, CEO of Nue Agency, to dive deep into the current state and future of the music industry. Jesse shares insights from Nue Agency's lastest music industry trends report, covering everything from the health of the music business to the evolving landscape of live events.

Key Topics Discussed:

• The remarkable growth and opportunities in the music industry
• Trends in live music, includi...

We're diving into the world of AI-powered event descriptions and how they can help you boost attendance and engagement for your events.

We'll cover: 🤔 The problem with typical event descriptions and why they often fall flat 🚀 How AI tools like ChatGPT can revolutionize the way you create compelling, tailored descriptions for each of your events 📝 A step-by-step guide on using ChatGPT effectively, including tips for cra...

Welcome back to the Event Promoter Podcast! I'm your host, Craig Heron, and today's episode is a special one—not because it's my birthday (just kidding, that was a joke from our last session)—but because we're diving deep into the use of AI in event promotion. We're unpacking how nearly 1,000 event organizers have innovatively used AI across 20,000 events to streamline and enhance their promotional efforts.

Event Vesta Co-Founder, Andrew Prystai, joins us to talk about the overview of our 2024 Event Promotion Trends Report.

The Event Promoter Podcast shares stories and tips that help our industry bring communities together through events. Our guests are event promoters, talent, organizers, and industry professionals working to bring people together through entertainment, art, business, and experiences. Learn more and connect at...