Overcoming Obstacles: A Guide to Event Sales and Resilience!

Che Brown’s journey to success began with a leap of faith and a critical piece of advice that reshaped his entire perspective. At a pivotal crossroads in his life, Che borrowed $5,000 from his brother Shannon to enroll in Eric Lofthole’s renowned program, “How to Sell, How to Learn to Have a Business.” Despite his initial aversion to sales—believing it was all about convincing or persuading people—Che embraced a single, transformative concept shared with him during the course: “selling equals service.”

This seemingly simple idea opened a new world for Che. He realized that sales could be about genuinely helping people and making a difference, not just closing a deal. By adopting a service-first mindset, Che found the courage and clarity to move forward in business without the pressure of typical sales tactics.

This shift didn’t just turn Che’s business around—it became his calling. Today, Che Brown is a respected entrepreneur and motivational leader, known for teaching others how adopting a mindset of service can unlock their full potential in business and in life. He is passionate about sharing his story and helping people realize that the key to success often lies in serving others first.