The Agency Growth Podcast

Real estate, real estate, real estate... We see so many newer agency owners and freelancers trying to target or go after real estate agents.

Thinking about this on our own... it doesn't seem that viable to us just off of our own basic knowledge of the industry.

So we brought Matt Johnson with MicroFamous™ onto the podcast who has an extensive history in the agency space dealing specifically with real estate agents.

Is this actually a ...

**Cold Open (The dentist and Jake's old man habits)**

**Skip the Cold Open at 10:00**

We received an email from a client a few days ago that part asked and part dictated strategy. This didn't sit well with us and it led Jake to ask Cody if we should list our prices on our website.

It sounds completely unrelated, but we position ourselves as a productized agency and not a boutique agency. That means our services are rigid and we are tr...

We have been deep into the AI ecosystem looking for solutions to operational problems both in our own agency and for our clients.

We've also noticed other agency owners and SaaS businesses jumping on the AI bandwagon and building their own AI tools and reselling them wrapped as a service.

Tony Small from HeyLibby joins us on this episode and gives us insight into why and how he started his AI call agent and receptionist, why he posit...

"Hey, I heard you guys don't like GoHighLevel.I got something you might like instead."

That was the email Chris Willow with SPP sent us when he first reached out. Naturally, we were intrigued.

After diving more into Service Provider Pro, we realized that Chris really understands the essence of the productized agency model and what tools actually need to do for productized agencies.

Leave out all the fluff and make the features it does...

**Cold Open (Jake is mentoring high school kids in entrepreneurship)**

**Skip the Cold Open at 18:43**

This week, we tackle a topic we've kind of flipped on... the power of personal branding for agency owners.

Previously we've advocated for “building the agency brand first,” now we share why the game has changed and why your personal brand could be your most valuable asset.

Check out our thoughts on why personal brands drive credibilit...

**Cold Open (We're Switching to Invoice Billing with Google Ads)**

**Skip the Cold Open at 10:37**

What if you could sip pina coladas on a beach without a multi-million dollar agency? It's possible when you stop chasing the wrong goals. This week, we talk about the difference between setting monetary milestones and building toward lifestyle goals.

We explain why we think true agency success isn't about hitting a revenue number. It's ...

We have talked extensively about optimal agency operations on this podcast because it's probably the most important thing in the profitability and scalability of your agency.

Gray Mackenzie has been helping multi-million dollar agencies for the past 13 years find higher profitability in their operational procedures through his company, ZenPilot.

Gray is a wealth of knowledge when it comes to agency operations and Jake has attempted t...

**Cold Open (Everyone gets swag wrong)**

**Skip the Cold Open at 9:28**

We've been seeing a lot of new "agency owners" the last couple of months and the questions that are being asked are not ones we'd expect to see new business owners ask.

They're ones that are fundamental in understanding how, not just an agency, but literally any business works.

This episode transcends advice for just agency owners and targets anyone looking to star...

**Skip the Cold Open at 11:39**

Most people will probably say that having fewer clients that pay more is clearly better. For over 6 years. we've thought the opposite. That having more clients is more stable and the loss of those clients impacts the business less.

As we've grown the last (almost) 7 years, we've picked up on a few nuances where... yes, we're right... but to an extent we have to acknowledge that favoring client acquisit...

**Cold Open (Jake's been travelling / Jake's internet issues)**

**Skip the Cold Open at 3:51**

Lately Jake has been getting some absolutely whacky sales calls and has had to deal with some... unique sales objections as well as some common red flags.

In this episode, we break down our most common client red flags as well as go into some of the wild sales objections we've been getting lately.

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JOIN THE FR...

**Cold Open (Follow up on listener problem from Episode #165)**

**Skip the Cold Open at 6:43**

It's been a few years since we've talked about what we'd do differently if we were to start an agency over right now.

However, the landscape has changed more in the last year than it has in the last 5 years. Additionally, we are not the same people we were in 2019.

Over the last 6-7 years, we have learned a lot about ourselves, we've gained c...

We get tired of hearing about all the awful "setters and closers" out there. But one of our listeners put us up for the challenge of trying to find a legitimate appointment setting agency and grilling them on the podcast.

So we did just that.

We found Steve Fair from Sponge:NB who has been in the industry for over 2 decades. Steve not only explains how to do appointment setting right, but pulls the curtain completely back on the shif...

We've touched on our personal experiences with AI at our agency in this podcast as well as with other guests, but it's been a while since we've had a dedicated episode on the topic.

Emily Thompson from CoSchedule joins us to go over their survey report on The State of AI in Marketing.

We go over the various finding in this report and weigh in on each finding. Things like:

• Whether marketers feel that AI gives them a competitive adv...

**Cold Open (Jake is training for a marathon)**

**Skip to Cold Open at 11:10**

Last week, we went over how we managed client projects and recurring monthly tasks inside of our ClickUp workspace.

This week, we're going over how we use ClickUp internally to manage internal projects, team member time tracking, monitor labor efficiency, and how we manage our own workloads.

We also go over how we use the project management tool to conduct r...

**Cold Open (Cody is finally done moving)**

**Skip to Cold Open at 6:20**

A popular request of us is to walkthrough our entire ClickUp™ setup and how we use it as a productized service agency.

In this episode, we go through specifically how we use it for client work and how we automate monthly, recurring task generation.

We also go into other features we use such as scheduled emails to clients and general time tracking workflows for cl...

**Cold Open (Cody's Breakdancing + ER Visit...)**

**Skip the Cold Open at 13:10**

A listener wrote in to get our advice on what to do regarding a situation he's in with a client. His client isn't understanding the value of what he's offering despite amazing cost per lead results and even the client admitting that the leads are closing at 60%.

To complicate matters, he feels like he can't fire the client because this client's brother i...

**Cold Open (Cody's living in a 3rd world country)**

**Skip the Cold Open at 7:37**

After 6 years of the same pricing we had when we started, we raised prices by 30% overnight.

We sent an email to our clients on February 28th telling them the price change was going into effect on April 15th.

In this episode, we break down our complete methodology on what went into the price increase.

• Why 30%
• Why announce it in the spring?
• How many cli...

We sit down with Geenay at Consortium Studio, who recently pivoted from the agency model that takes anything they can get to niching down.

Only her niche is with luxury and premium brands.

We're used to finding Facebook groups with our niche audience or guesting on podcasts in our niche to get in front of our clients.

Geenay doesn't have that luxury... or perhaps she actually does have the luxury? She has to attend fancy parties and m...

Ever see those really awesome marketing campaigns that brands do that seem so out of the box and must have taken millions of dollars to pull off or some creative genius?

Those are because of people like Dani Durfesne with The Aux Co.

Dani has a history in film production and pulls off some pretty awesome stuff for brands at pretty low budgets (we're talking only a few thousand dollars). She's the person agencies go to when they get a...