Everbros: Agency Growth Podcast

We're joined by Lindsay Halsey of Pathfinder SEO. Lindsay also owns her own SEO and PPC agency with her partner, Lori Calcott, called Webshine.

Pathfinder SEO is a tool developed by Lindsay and Lori, to not only use in their own agency, but also help other agency owners learn the fundamentals of SEO as well as create standardized SEO processes and procedural SEO documentation.

Get 30% off your first 3 months with code: EVERBROS

pathfi...

**Cold Open (Tea, Coffee, Reviews, Our YouTube Channel)**

**Skip the Cold Open at 7:52**

Even if you're not an SEO or web design agency, you should know how to audit a website. The website is an asset that affects everything in digital marketing whether you're a social media agency, email marketing agency, or even video and design agency.

If you're a design agency, you may want to consider adding website maintenance and basic SEO serv...

**Cold Open (The Everbros YouTube Channel)**

**Skip the Cold Open at 9:38**

Agency software comes in different pricing variations. Picking the right software for your agency shouldn't just be about the features it has, how it's billed should also be a major determining factor in the scalability of that software in your agency as your agency scales.

We break down the different types of pricing models and what software you should go wit...

**Cold Open (Our advice to a developmental agency owner)**

**Skip the Cold Open at 13:55**

In this episode, we dive deep into what our onboarding process looks like for new clients. More specifically, we go over our entire Onboarding document that we make new clients fill out.

It gives us every detail about their business that we need to know in order to effectively execute our services.

That includes their brand messaging, the size of...

Our first agency guru-type episode where we talk about success.

But more importantly... that when it comes down to it, nobody really cares if you don't succeed at something.

The only person you should be doing things for you is you. Sharing your success is great, but don't be scared to do something if you feel like it might not lead to success because at the end of the day... nobody cares.

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If there's ...

Fresh off of Jake's appearance on Josh's Web Design Business podcast, Josh makes a special appearance on our podcast diving deep into just how accessible starting a web design agency is.

We never wanted to build websites. It was something we realized we had to do for our clients because, at its core, any campaign is only as successful as the landing page. Josh is different. Josh started out doing what he loved -- designing and build...

Wix has never been a platform that agency owners or SEOs recommended. It was the DIY website builder for small businesses.

SEOs brought up glaring issues such as the entire site structure being built with Javascript, the inability to issue 301 redirects, edit robots.txt, and the lack of simple integrations to necessary tools like Google Analytics, Search Console, and Facebook Pixel.

Since then, Wix has had a bad reputation with agenc...

**Cold Open (The new podcast music / Jake and Lauren started a new business)**

**Skip the Cold Open at 14:58**

Increasing regulations and privacy-focused web users are making it harder for agencies to target in-market audiences and track conversions properly.

It's our duty as agencies to do those two things:

1) Target the right audiences

2) Track our success and ROI

The harder it is for us to do that the harder it is for clients to justi...

**Cold Open (A question for the listeners)**

**Skip the Cold Open at 16:25**

Whether you write content for your clients or you write content for yourself, writing good content for SEO is a must for every agency owner.

And As Google pumps more and more spam updates into their algorithm their answer to everything seems to just be "write good content". But how do you write good content when the purpose is simply to get it to rank?

In this...

**Cold Open (Cody eats breakfast-flavored cup noodles)**

**Skip the Cold Open at 9:39**

White labeling can be an easy way to earn revenue for your agency while still trying to carve out your niche. But it can be a slippery slope when you're first starting out.

There's a time and place to consider other agencies as your clients. For us, we don't white label for a few reasons. However, white labeling might be part of your business model...

We're joined by Cesar Gil, owner and operator of Symphony Advertising based out of Houston, Texas.

We found Cesar through TikTok where he regularly posts updates of his agency and bares all for his audience. His videos are often spur-of-the-moment monologues on different issues he's dealing with or comments he gets.

Cesar runs a similar agency to ours that's about 2/3 of our size ($25k MRR). There's just one problem... He has no idea...

**Cold Open (Cody went to Scotland for a Taylor Swift concert)**

**Skip the Cold Open at 12:40**

Our podcast is largely about practical advice we give to other agency owners as we grow ours -- however, we thought it would be a good idea to air out all of the problems our agency is currently facing.

Every business faces new challenges as they grow. Problems don't go away, they just change.

In this episode, we talk about the challenges w...

**Cold Open (Cody and Jake talk office chairs and Chat GPT)**

**Skip the Cold Open at 7:57**

It's been a year since we've talked about AI and its potential effect on agencies. Now that we have had some time, it's time to talk about what is actually being impacted.

When we first thought about this, we figured the biggest impact would actually come from agencies using AI. However, we've noticed something a bit different... Vendors and m...

We're excited to bring AJ Doppke from Marketing Qubed onto the podcast to talk about his main acquisition method for new clients -- cold calling.

AJ is a long-time listener to the podcast and owns an agency similar in size to our own. We grill him on his agency size, niche, and services, but especially his cold-calling strategy.

What is it that AJ is doing differently that gets him 1 appointment out of every 8 calls to a decision-mak...

**Cold Open (The agency space is getting dumber)**

**Skip the Cold Open at 15:30**

Most new agency owners can agree on one thing and it's that picking your niche is more difficult than it sounds. The majority of agency owners will pick niches they heard were good based on videos they've watched or what peers have said. Other agency owners will pick multiple niches to see which ones take off first.

If you cast a wider net, won't you c...

**Cold Open (Physical therapist that helps gamers)**

**Skip the Cold Open at 4:58**

Staying productive is hard when there is so much to do and you can start to get analysis paralysis by looking at your daily checklist of items. It's even worse when you leave your full-time job and you no longer have someone like a boss ensuring you come to work early enough and stay focused.

We go through a few things we do to keep us focused and prod...

**Cold Open (Non-compete agreements are now illegal)**

**Skip the Cold Open at 9:15**

We keep seeing things online about how your leads should only be costing you $2-$5 on Facebook or that a cost per lead of $80 is bad. But neither of those is necessarily true.

We have clients at Evergrow that are willing to pay $200/lead. If we tried to get them the cheapest leads all the time, then we would likely be delivering poor leads.

Jake break...

**Cold Open (Cody got a check from a class action lawsuit / Jake's old job is hiring)**

**Skip the Cold Open at 12:39**

Jake has seen a lot of new agency owners get hung up on what their offer should be to prospective clients. People aren't sure what their guarantee should be or what sets them apart from the numerous other agencies out there.

However, we have a belief that your "offer" doesn't need to be an offer to your prospective c...

We hit our biggest milestone in this podcast since we started... 100 episodes!

Throughout the last 2 years, we've been asked numerous times why we're even doing this. What's the point? We aren't monetizing it with ads or even have anything to sell our listeners.

We don't even bring on guests who have things to sell our audience.

This episode answers that.

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If there's anything we've learned about owning ...