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April 9, 2022 21 mins

Kate Volman is the CEO of Floyd Consulting. Kate and Brian Sooy talk about content, creativity, and repurposing so you can do more with the content you love to create.

Floyd Consulting believes an organization can only become the best version of itself to the extent that its people are becoming better versions of themselves. And in order to do that, you have to learn about your employee's dreams, what are the dreams that your team members have for their lives, and if you help them achieve their dreams, they're going show up at work differently and help you achieve the dreams of the organization.

We talk about books: "What's interesting about it is when you have the book, you've done the hard work, you've done the work of taking these big ideas, and communicating them in a way that people can kind of bite size, take it and actually understand what you're trying to say."

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It’s hard to know if you’re actually getting your marketing right. If you've ever felt this way, I’m so excited to share a brand new tool with you.

The StoryBrand Marketing Report is a new online business assessment that lets small business owners understand where their marketing plan is falling short and what it should look like.

Marketing does not have to be complicated and yes, it can work. Take the assessment and get your report now 👉 go.aespire.com/assessment

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More Key Takeaways:

  • I always say we are one idea or connection away from changing the trajectory of our life.
  • Sitting down and writing every day to kind of come up with new ideas and new ways of saying them is about figuring out how are you going to say something different than the millions of other people that have said the same thing before you.
  • The longer you sit and wait for inspiration, the more it's not going to show up. The inspiration shows up when you're putting in the work.

Connect with Kate at

Connect with Brian Sooy

Endorsed by Donald Miller

“I’m Donald Miller, author of Building a StoryBrand. If you want to grow your company, call Brian Sooy and hire him as a marketing guide. You will not be sorry.“


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