Everybody hates your brand
A regular podcast from marketing veteran Rob Voase (sometimes with his co-host Jen Clinehens), who discuss everything from CRM to Customer experience to Brand to Marketing careers (with occasional swearing. Sorry Mum).
Episodes
In this new episode, we talk to Natalie Howells - a copywriter, author, and all-round creative person. We cover two topics that are close to her heart.
Firstly, how to get the most out of your creative teams, the crucial role of briefing and what impact AI is having and will have on the creative process.
Secondly as the author of "Yeah, but how though? - Personal development for the Neurodivergent" we talk to her about the day-to-day...
We've been away for a while but we're back with Season 5 of Everybody hates your brand.
We talk to Tom Phillips. Tom has spent over 20 years in Strategy, working in some of the UK’s best marketing agencies with a focus on loyalty, CRM, and digital – so a man after my own heart.
He’s worked on brands like BP, Virgin, Costa Coffee, Nespresso, Halfords and Hotel Chocolat and shares that expertise in this season premiere.
External resou...
In this episode we dive into the fascinating and slightly terrifying world of AI with special guest Simone Blakers.
AI. You can’t move in marketing circles (or any business circles really) without someone mentioning AI and how it will help, hinder and/or take over everyones jobs. It’s a scary time for a lot of people but it also seems to be a big opportunity too.
Today we are talking about all of that with Simone Blakers of LiquidCX ...
In this episode, we go back to school by talking to Professor of Marketing Yuping Liu-Thompkins. Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific research on brand and customer loyalty.
We talk about what drives loyalty, the value of loyalty programs, what loyalty program features real...
In this episode, we talk to Chad S White. Chad is Head of Research at the Oracle Digital Experience Agency, Author of "Email Marketing Rules”, and contributor at marketing profs, CMSWire and Contributor. Basically, he is the voice of authority on email today.
You can hear us chat about Email personalisation, the role of channels, testing strategies and what he would choose to put in our marketing room 101.
External resources:
In this episode we look into what makes the Rapha Cycling Club a great loyalty program. We cover the psychology behind its structure, the community it has built, and how it is helping build their brand.
External resources:
- Above Average YouTube Channel - CLICK HERE
- Rapha 500 YouTube video - CLICK HERE
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot Thang by Daniel Fridell. CLICK HERE
- Music: You ...
In this first episode of 2024, we discuss why targeting Gen-Z is really Lazy marketing and why marketers should stop doing it.
External resources:
- Shane Gillis Stand-up clip - CLICK HERE
- IPSOS data - CLICK HERE
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot Thang by Daniel Fridell. CLICK HERE
- Music: You oughta know by Rockin' for Decades. CLICK HERE
We made it to 50 episodes! Admittedly slowly but hey - we got there in the end. To celebrate this milestone Jen Clinehens returns to the podcast. The former co-host of the podcast for the first 30 or so episodes returns to talk CX, AI and Behavioural Science.
We also cover building a business, Jen's entry in Marketing Room 101 and a discussion on Mark Ritson's view on US marketers. Which gets a little spicy.
External resources:
Season 4 has arrived and we start with a cracking episode. We talk to Susan Rose who is an expert in customer-centric retail strategy and customer behavioural segmentation. She has worked in this field since joining Dunnhumby in 1991, where she was part of the team that developed and launched the highly acclaimed Tesco Clubcard loyalty programme.
Since then she has founded multiple businesses including retail analytics specialist 5o...
We have our first returning guest to the show.
Mark Razzell was our first-ever guest in Episode 11 back in October 2020 when he was Director of Data and Insight at Clemenger BBDO in Melbourne, Australia.
And we’ve got him back because he has just launched a new venture called Critical Truth which is designed to shine the harsh light of the scientific method on the world of advertising and marketing agencies.
External resources:
In this episode, I talk to the Managing Director and Co-Founder of the marketing agency WDMP Craig Wheeler. We talk about how he started his agency, how they figured out the strategic direction over the years, the pitfalls of the pitch process and more.
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot Thang by Daniel Fridell. CLICK HERE
- Music: Letters to Burn by Rockin' for Decades. CLICK HERE
In this episode, we talk to Mallika Kelkar, CRM and CX Senior Data Director at global marketing agency Iris Worldwide. We cover the tricky and sometimes seemingly impenetrable world of data analytics within Marketing. We take a journey through Experimental design, how to work with analysts and data scientists and the value, or otherwise of a dashboard.
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot T...
We're back in the world of interviews with a bang. Customer Experience (CX) has been a big focus for clients and agencies alike over the last few years. Luckily, we have an expert in the shape of Lucy Halley - the Executive Head of Strategy at agency Havas CX Helia - to guide us through it in this episode.
We cover what CX is, the role customer's expectations play in the perception of CX, the blockers to great CX and Lucy's marketin...
In this episode, we talk about why marketers shouldn’t be afraid to cut their losses, the 'Rob Recommends' feature covers Mark Ritson's latest article and you get the chance to see my face on a webinar. Perish the thought.
External links referenced:
- The Mark Ritson article. CLICK HERE
- The Webmart webinar. CLICK HERE
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot Thang by Daniel Fridell. CLICK ...
In this episode, we make some new additions to the "Everybody hates your brand' Marketing Room 101 podcast. Marketing purgatory is starting to get full......
If you want to get in touch to suggest your own proposed entrants you can find us on Twitter and LinkedIn. Maybe you'll get them sent away for all eternity!
External links referenced:
- Rob's Twitter account for Room 101 ideas. CLICK HERE
- Rob's Linkedin profile for Room 101 idea...
In this episode, we talk about the marketing tactics that golf brands use in order to convince golfers to spend huge amounts of money to buy essentially the same equipment year after year. We cover three core tactics including some interesting Behavioural Science that you could apply to your own marketing tactics.
External resources:
- Mark Crossfield video - CLICK HERE
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur...
In this episode, we are joined by the wonderful Lucy Kirby. An entrepreneur with a background in marketing at both agencies and large clients, we discuss how the marketing lessons she has learned in those environments have translated into marketing with a small budget.
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot Thang by Daniel Fridell. CLICK HERE
In this episode we discuss why Amazon Prime works as a loyalty program and whether a similar program could work for your brand or clients.
We also bring back 'Rob Recommends' where we cover two articles that focus on the role of pricing promotions and the dangers of relying on them too heavily.
External resources:
- Ronnie Chieng clip - CLICK HERE
- Marketing Week article on Price Promotion - CLICK HERE
- Article on Fictitious Pricing...
Today’s podcast is a hard-rockin' one where I talk about what AC/DC can teach us about building a brand.
You might not think Marketing Professor Byron Sharp and Hard Rock legends AC/DC have much in common. But it turns out they have a similar view as to how to build a brand - whether they know it or not…
In this episode, we give valuable lessons on brand growth using AC/DC and their massive success as a great example of the lessons B...
Season 3 of 'Everybody hates your brand' kicks off in style. We chat with Zoe Edwards - Principal Recruitment Consultant for The Industry Club.
She specialises in Planning/Strategy, Senior Account management and Agency management hires in Creative agencies. Prior to that, she spent fifteen-plus years working in large creative agencies as a Business Director.
She gets agencies basically.
We talk about some fascinating and timely top...
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