Do you really understand your target audience? Many small business owners skip crucial steps when it comes to understanding their target audience’s goals, pain points, and behaviors.
In this episode of the EverydayExpert Insights podcast, marketing coach Christina Hunt explains the importance of target audience research and how human design work can help you connect with your audience on a deeper level. She also shares how her personal growth journey has made her a better marketer and teacher.
Important Sections:
- (1:56) Why Your Target Audience is So Important
- (5:00) The Problem With Shiny Object Syndrome
- (6:10) Don’t Base Your Marketing on What Someone Else Is Doing
- (8:09) How Personal Development Helps You Craft an Authentic Marketing Message
- (12:44) Tying Your Business Goals to Your Marketing Objectives
- (14:50) Setting a Solid Marketing Foundation
Resources Mentioned:
- Building Your Marketing Strategy Course With Christina Hunt
- San Francisco Library System
- The Forum by Landmark
- Human Design
Connect With the Guest:
- Website: hausvonalbe.com
- Instagram: instagram.com/christinaamhunt
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