What turns a good referral relationship into a lifelong partnership? In this episode of Everyday Oral Surgery, Dr. Grant Stucki welcomes back Dr. Vic Martel to dive deep into the art of building loyalty with referring doctors. They explore why simply doing great clinical work is not enough and how personal touches, like remembering birthdays, anniversaries, kids’ graduations, or even a favorite sports team, can set your practice apart. Dr. Martel shares how tracking these details, personalizing gifts, and even attending the same courses as your referrals can build trust and strengthen loyalty. He also explains why a dedicated referral relationship manager can transform your ability to gather meaningful information, customize communication, and consistently show appreciation. You will leave this conversation inspired and equipped to create relationships so strong that your practice becomes the natural first choice!
Key Points From This Episode:
- Welcoming back Dr. Vic Martel to discuss strengthening referral relationships.
- Dr. Martel’s insights on why great clinical work alone is not enough to stand out.
- Why you shouldn’t just reach out during major holidays, like Christmas and Easter.
- The importance of personal touches: birthdays, anniversaries, kids’ milestones.
- An example of how a car salesman’s birthday cards inspired years of loyalty.
- Why a referral relationship manager is key for gathering and acting on details.
- Attending the same courses as your referring doctors to show support and build trust.
- Tips for tracking and customizing gifts to create emotional connection and loyalty.
- How one doctor built a booming implant practice by sending flowers on behalf of referrals.
- Gathering referral info through lunches, surveys, and friendly welcome emails.
- The power of consistency: small gestures that keep you top of mind all year.
- Turning referrals into loyal, lifelong partnerships.
Links Mentioned in Today’s Episode:
Dr. Vic Martel on LinkedIn — https://www.linkedin.com/in/victor-martel-dmd-91431922/
Dr. Vic Martel on Instagram — https://www.instagram.com/drvicmartel/
Dr. Vic Martel Email — martelvic@gmail.com
Martel Academy — https://www.martelacademy.com/
Giftology — https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention/dp/1619614332
Everyday Oral Surgery Website — https://www.everydayoralsurgery.com/
Everyday Oral Surgery on Instagram — https://www.instagram.com/everydayoralsurgery/
Everyday Oral Surgery on Facebook — https://www.facebook.com/EverydayOralSurgery/
Dr. Grant Stucki Email — grantstucki@gmail.com
Dr. Grant Stucki Phone — 720-441-6059
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