Everyday Expert Insights
Sandra Acham, Founder of Ulumous LLC, hosts Everyday Expert Insights. Each episode features down to earth professionals sharing their experiences using brand marketing to stand out. Whether you're launching a business, rebooting your company, or simply want insider wisdom from people who’ve been in your shoes, this podcast shares practical insights you can put to work.
Episodes
What would it look like to become a more empathetic business owner? My guest on this episode of Everyday Expert Insights, business infrastructure expert Christin Zamora, says that her clients come to trust them more because she lends them a listening ear.
Listen in as Christin shares her journey from the corporate world to entrepreneurship, which has included several pivots along the way. She shares how business owners can use AI wi...
How do we adapt our communication skills to the rapidly changing times? That’s what we’re diving into on this episode of Everyday Expert Insights. My expert is Adolf Hunter, a marketing expert turned tech guy turned leadership coach.
Adolf helps high-performers navigate through major transitions in their lives while staying true to themselves. His communication advice is applicable for both individuals and businesses, and I know yo...
Want to know the secret to staying relevant in your market and with your customers? Communication. In this episode of Everyday Expert Insights, I’m joined by business consultant Bob Slone, a former colleague whose career arc (from journalism to big tech to saving startups) has always fascinated me.
Listen in as he shares invaluable tips that all new business owners need to learn. From selling your product to pivoting into a new dire...
Burnout isn’t a badge of honor, so why are we still wearing it? In this episode, I sit down with Rosaline Raj, founder of Otterly Brilliant, a business strategist who helps solopreneurs and small businesses clarify their strategy, build authority, and grow sustainably. We dive into everything from smart marketing funnels to integrating wellness into your workday. Plus, we definitely get into AI (because, how can we not?).
Find ...
Do you really understand your target audience? Many small business owners skip crucial steps when it comes to understanding their target audience’s goals, pain points, and behaviors.
In this episode of the EverydayExpert Insights podcast, marketing coach Christina Hunt explains the importance of target audience research and how human design work can help you connect with your audience on a deeper level. She also shares how her pers...
Ever felt overwhelmed by the complexities of IT in your business? In this episode, we’re getting a behind-the-scenes look at what the IT department actually does (and doesn’t do) for small to medium-sized businesses with my guest, Colin Poon Tip.
Listen in as Colin explains how IT can support your business goals, not simply sell you on the latest tech. Forward-thinking business owners incorporate IT into their business strategy to ...
Bonnie Singleton, Founder of Pollinate Marketing shares how to stop guessing how to generate leads and turn data into dollars.
While most marketing agencies zone in on the latest trends and platforms, her company focuses on helping businesses get more from what's already working. She's enabled clients to double their monthly leads, drastically cut marketing costs, and increase conversion rates from 2% to 6% by targeting t...
Helping homeowners and investors take control of their financial future is the focus that drives Katlyn Alegria every day. She knows firsthand that financial security isn’t just about numbers, it’s about the confidence that comes from being informed to make wise choices now and for years ahead.
We sat down and talked about money matters, travel, cooking, and the connection of bringing people together to support each other.
Michael Finn, digital marketer, shares his perspective on writing from the rhythm of words in poetry, to the sweeping narratives of novels, and the visual magic of filmmaking.
He talks about creative process, exploring how storytelling evolves across different forms, the challenges and rewards of writing, and the power of narrative in helping businesses stand out.
Jama Pantel, one of Austin's beloved photographers, dives into the power of photography and brand storytelling. She shares how the right images can convey a brand’s values, vision, and unique personality.
Whether you’re a brand owner, a marketer, or a photographer, this episode will inspire you to use photography not just as a tool for visuals, but as a strategic asset for creating deeper connections with your audience.
Meet Kate Hughes, visionary founder of The Brand Incubator. She takes us on a journey through her entrepreneurial path from the challenges of starting her own business to helping other entrepreneurs grow.
We talk about her approach to marketing; from branding to demand generation, the importance of connecting with your audience, and how workshops play a pivotal role in driving community engagement.
One of my favorite statements she ...
Rudy Gargioni shares his journey from losing his dream job in auto sales during the pandemic to finding purpose in the financial services industry. He discusses the importance of empowering business owners and their employees through financial literacy, the challenges of being neurodivergent, and the value of authenticity in entrepreneurship.
At the end of the day, Rudy emphasizes on the need for a healthy relationship wi...
Dynamic duo of Adam, social media powerhouse, and Sandra, concierge brand marketer, talk about the power of collaboration and connection to stand out in a competitive marketplace.
Owners of their own respective marketing companies, they're united by the same mission, to help small businesses stay competitive, relevant, and timely by simply being themselves.
Gina Tibbs, Owner and CMT of Loosen Up Bodyworks, shares how the right words, and the right listening help her build genuine connections, elevate client experiences, and make a lasting impact.
Whether you're in wellness, business, or looking to improve your marketing communication skills, this episode is packed with valuable takeaways.
From reading trends like ocean swells to knowing when to take risks and when to hold steady, Paul Burdette, shares how the mindset of a surfer can lead to business success.
Whether you're an entrepreneur, owner of an established company, or just someone who loves a good story of resilience and strategy, this episode will leave you inspired to catch your next big wave, both in business and in life.
Lisa Kamakina, Art Director at DFRNC Studio in Kyiv City, dives into the power of visual design. From branding to digital storytelling, she shares how creative visuals can spark imagination and convey purpose in ways words alone simply can’t.
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