Not confirming email addresses can put your customer in physical danger, and can cause you legal liability if they are harmed. We’ve written before about how not confirming email addresses can potentially create real-world, real legal liability, because in certain settings, and particulately in ecommerce, it can actually lead to your customer suffering physical harm; maybe even death.
Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/how-not-confirming-email-addresses-can-create-liability-if-your-customer-is-injured-as-a-result/
The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
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