Texas has passed their HB 4, joining a growing list of states which have passed their own data privacy laws, laws which impact email and email marketing, among other things. The new Texas law has a very short fuse: it goes into effect on July 1, 2024, and affects any business which either is in Texas, or which does business with individuals who reside within Texas. It is also very strict on email address collection, email use, and email marketing, and among other things it requires consent before you do nearly anything non-transactional with someone’s email address. We break it down for you here.
Prefer to read it instead of listen to it? Do that here: https://www.isipp.com/blog/new-texas-data-privacy-law-and-email/
The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com
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