June 17, 2025 • 48 mins
In this inaugural episode of the DRIP podcast, Phil from DRIP Operations hosts Toli, CEO of DRIP, and Mike, Head of Partnerships, to explore what sets DRIP apart from traditional loyalty systems. Toli explains the vision behind DRIP, inspired by video game mechanics, to create engaging and interactive community experiences through gamification. They discuss DRIP's origin story, starting from Toli's childhood passion for game design to the creation of a loyalty system that employs multiple virtual currencies and incentivizes actions beyond mere purchases. Mike highlights the transformative effects DRIP has had on businesses, emphasizing its role in enhancing user retention and engagement. The team also delves into recent and upcoming features of DRIP 2.0, such as a robust quest builder, a developer kit, an app store, and premium currency options. They also touch on how DRIP can be applied across various industries, from Web3 enterprises to traditional brick-and-mortar businesses, to revolutionize the outdated loyalty systems.
00:00 Introduction to the DRIP Podcast
00:10 What Sets DRIP Apart
02:08 The Origin Story of DRIP
04:54 Drip's Impact on Communities
07:37 Gamification and Loyalty Systems
11:40 Creating Engaging Economies with DRIP
15:37 Advanced Implementations and Future Plans
24:11 Introduction to Sarasota Tech Meetup
24:17 Challenges with Event Check-ins
24:44 Incentivizing Check-ins with an App
25:50 Flexible Reward Systems
27:40 Multicurrency Innovations
29:15 Gamification and Crafting Systems
32:54 Retention and Acquisition Strategies
37:16 DRIP's Flexibility Across Industries
42:12 DRIP 2.0 Features and Future Plans
46:31 Getting Started with DRIP
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Phil (00:00):
Welcome to the Drip podcast.
My name is Phil, I help withoperations at Drip.
We're here with Toli, CEO ofDrip, and Mike the head of
partnerships.
Today we're gonna be talkingabout Drip overall, and then
we're gonna get what sets Dripapart from a traditional loyalty
system or a point system thatyou might get at like your local
(00:22):
coffee shop or something likethat.
let's start with Toli Toli.
Could you give us a quickrundown on what is Drip and what
do you think sets it apart?
Toli (00:32):
The big idea behind Drip is that it lets you turn
everything into a game.
That's our big idea.
So people love games, obviously.
and there's elements that make agame addicting, right?
That make you kind of go back toit, tell your friends about it.
and so we take a lot of thoseelements and we open it up so
(00:53):
that any business or brand orcommunity can use it to make the
experience just much moreengaging, right?
So that's kind of the high levelidea.
the elements that make it a gameare, like one of the core pieces
is points, right?
Or a currency system.
Every game that you play,there's always some kind of
(01:13):
points system, like whetheryou're collecting coins or
you're collecting hearts for HPor you're collecting experience
to gain a level, right?
So there's always, there'salways something that you're
kind of uh, your points for,right?
You're working for those pointslike collecting coins and hearts
(01:33):
and experience, and you'reexchanging it for something.
Like you can buy an item withthe coins, you get, HP if you
get a heart, which allows you toplay longer.
and with the xp, you get levelswhich gives you, different
access, right?
And so all of these things canbe applied to a brand or a
(01:53):
business.
We think that traditionalloyalty programs are extremely
boring, and so what we do is weflip that on its head and we,
can turn brands and communitiesand businesses into actual
games.
So that's kind of the big idea.
Phil (02:08):
What was the initial idea or like what was the spark that
led to drip in the first place?
What kind of problem were youtrying to solve there?
Toli (02:17):
The initial spark, you know, happened when I was just a
kid.
love playing video games, youknow, legend of Zelda.
A link to the Pass was myfavorite game, you know, of all
time.
and I kind of decided at thatpoint that I wanted to be a game
designer.
I didn't go down that path, butthat's always been like in the
back of my mind, just this ideaof, designing a game.
(02:38):
And I actually got theopportunity to do it.
In my early twenties, I designedthis browser-based game called
Ant City, where you were an antand you had a nest and you can
upgrade that nest and you couldgo out and scavenge.
And it was social, it wasmultiplayer, right?
So people could actually, likeeither work together or fight
each other, right?
(02:59):
So you can create empires, whichwas a collection of ant
colonies.
And, you know, people loved it,right?
You know, people paid for ittoo.
We had micro transactions.
People paid$5 to$50 to get a,bundle of sugar.
The sugar was, the premiumcurrency.
They could buy a bunch of stuffwith it, right?
So that idea was, it was a verysimple game.
It was a browser based game, youknow, nothing flashy, but still
(03:21):
very addicting, right?
And so, that was kind of theorigination of it.
forward to a couple years ago, Iwas running, an online community
in a tick collection called BadBears.
everything was going good until,the bear market started to hit.
People were just leaving justbecause it was boring and not
exciting anymore.
so, I kind of thought about it.
(03:41):
I was like, okay, how can we getpeople to stay?
And I figured out, just make itfun.
Like make it a place peoplewanna come back to.
And so we built this littlediscord bot, that people could
collect.
we called it honey.
people could collect honey, andpeople could tip each other with
it.
So it had this, like socialmultiplayer component, you know,
eventually people could playgames with it.
we had like poker and blackjackand people can spend it on
(04:04):
stuff.
you know, discord, rolls, youknow, actual physical items, you
know, digital items too.
And so that was kind of theinception of Drip.
and then very soon peoplestarted to knock on my door and
ask, Hey, this is really cool.
Can I.
you know, can I have this too?
And I was like, well, it's notbuilt for other people, but.
Sure, let's go.
and so that's, that's kind ofwhere Drip really started was,
(04:27):
you know, to solve, you know, myown problems as a, you know, as
a community leader, you know,community manager.
And so now it's at a point we,we have 1700 different brands
and communities, using it toengage just, just over 7
million, people.
Right.
And so the platform itself hasevolved a ton since.
(04:49):
some of that, but that's, That'skind of the origin story.
Phil (04:53):
That's awesome.
And Mike, I wanted to hear someof your input at this point with
your head of partnerships.
You've been going out, chattingwith people, seeing how Drip can
help out their business.
What are some main takeawaysthat you've gotten from people
who implement Drip into theircommunity or into their, you
(05:16):
know, broader business whateffect that has had for them and
for their community?
Mike (05:22):
Yeah.
Um, actually even earlier todayI had a call with someone who,
uh, implemented Drip into theirdiscord, and it has become the
central piece of their strategy,and that's something that Drip
can really do.
Drip allows them to create aholistic system around what
they've built, where they canhave the gamification, the
(05:42):
ability to have this economy,this thriving just world.
that happened just from thecreation of points.
it's almost like creating moneyout of nothing where you're able
to do this and then all of asudden people are interacting
and they value things and theyhave commerce and they want to
participate.
to the point where I heard thatpeople were saying, I felt bad
(06:05):
asking people to go out andtweet before, you know, to
amplify our message, but now I'mgiving them points in return so
I feel good and they feel goodand everyone wants to do this
more.
And just the activity that we'veseen has been explosive.
So because of those sorts ofinteractions, we have our own
evangelists and we have superfans, that have helped, go out
(06:28):
and you see Drip in a server.
You interact with it and theygo, this is the way, life should
be.
I don't know why we would nothave this.
And then they install it.
And then what I really come inis being able to help people go
from the, I've installed andI've used it to, I become a
power user, and I want to go tothe paid and the pro versions of
Drip, where there's so muchmore, the ability to run
(06:51):
infinite quests at a time andall these other interactions.
I've also seen that a lot ofthese larger brands really want
to use Drip because what it cando is go beyond, and this is a
whole other side of Drip, is thequesting and the gamification
side outside of what it does asa discord bot but what it can do
for a brand, who is looking tojust amplify a message and being
(07:14):
able to gamify and have fun withwhat they built.
So we can go into that side aswell of, what it can do to
transform a brand from justbeing, a traditional loyalty
system that's just based on asheer number of, I purchased
something, I get points to, Iperform any action and I can
earn rewards and I can spendthem in a multitude of ways.
Phil (07:37):
Yeah.
And that was something Iactually wanted to ask, Toli
about exactly that question ishow is this, how is Drip
different just a regular, know,I give you 10 bucks, I get 10
points, and then after a hundredpoints I get a free burrito or
whatever.
Right?
Toli (07:53):
Yeah.
Phil (07:54):
Is, how is Drip different than any kinda system like that
that we see everywhere?
Toli (07:58):
Yeah.
So I think people are, you know,depending on, on like who's
watching this or listening tothis, people are.
people have differentexperiences of, you know, of
different, types of pointsystems that exist out in the
world.
you've got the category of like,loyalty points in a coffee shop,
for example.
you've got the idea of morerobust points and questing
(08:20):
systems, like Ze e Galaxy,right?
So if you go to ly.com, it's,it, it's like a community
questing and points thing.
you got those two examples.
Obviously ze e's much moreadvanced.
It's not built for retail,whatever.
and so the loyalty aspect, yougo to a coffee shop, you buy a
coffee, know, and you get onepoint, know, after buying 10
(08:42):
coffees, you have enough pointsto get a free coffee.
Cool.
super boring.
pretty lame.
And, and yeah, so that's, that'sbasically the loop over here.
with Zele, it's, you complete aquest and you get points, that's
it.
So much more interesting, right?
These quests, you know, askyour, go to, to comment on a
(09:04):
social media post or to do this,you know, on chain action or,
whatever, right?
And so people complete thesetasks, these quests, and they
receive points, but it stopsthere, right?
So these points, typically, youclimb a leaderboard you know, in
Web3 and crypto, it's used forsomething like an airdrop,
right?
So, the more points you have,the more, money you get within
(09:28):
Airdrop, But it stops there.
So, where Drip comes in is thatwe pick up where Ze Lee leaves
off, So we do the questing, wedo the points, but a big part is
that we.
let you multiple different pointsystems, right?
So just like in a game, you canhave, coins and gems and again,
(09:50):
stamina or HP and xp, So if youwanted to create, a robust, kind
of point system like that, youcan actually share these points
with another brand or business,or community very easily.
you could just say, like, hey, Iwant, customers from this other
business or brand or communityalso be using this currency.
(10:12):
Cool.
And then the other thing is thatwe're about to release an app
store gonna have, a bunch ofapps that just plug and play
into your point systems or youreconomies.
Right.
So what that means is say thatyou create coins for your,
online discord community.
People love it.
They're earning coins withquests.
(10:32):
They can tip each other so youhave a social component.
they can play some of thebuilt-in games and they can
spend it in the store on items.
But, I think one of thechallenges with running an
economy is, is how do you keepup demand the supply that's
being put out, right?
The more points that are in youreconomy, the lower the demand
(10:52):
goes.
That's just natural, you know,supply and demand with
economics.
and so it is important to have,other ways for people to spend
and enjoy their points, right?
And so this app store is gonna,allow builders, developers, to
create, apps and games thatautomatically plug into your
point system.
And so you'll be able toactivate a game, a tournament
(11:14):
style game and maybe it, youknow, it's a pay to play, right?
You have to pay five coins everytime you play this, but it's a
tournament.
And so, the best player wins,right?
And so, ultimately, that acts asa sync, right?
and it's also fun, right?
Just, keeps the communityengaging.
And so that's kind of thebreakdown of the types of
(11:34):
different point systems thatexist out there and, how Drip is
doing it differently.
Phil (11:40):
Perfect.
Mike, what has been yourexperience with, going to people
and educating them about thisand them realizing the
difference that Drip can bringversus the traditional points
type of system?
Mike (11:55):
Yeah, there's two different things to it.
first of all, to paint a pictureof what can be, if you look at
McDonald's, You buy a burger.
You got points you spend on aburger.
But what if you could learnabout the new burger that's
coming out, answer a quiz, get acouple of points for that quiz
that you use towards yourpurchase, and then you take a
(12:15):
picture of yourself eating a BigMac, and then you get points
because you've tweeted about thepicture of you eating that Big
Mac.
Now you have a full user journeyand a full life cycle of what
the user can do.
So it's all of those additionalaspects.
Outside of it is where Dripcomes in.
what Drip really brings to thetable is a lot of things are top
(12:36):
of funnel.
They're about user acquisitionright now.
There's a lot of useracquisition out there.
Drip is retention and if youdon't have retention in your
funnel, what's the point ofacquisition?
People come in, you get a bighype, and then they just leave.
Drip provides all these ways forit to consistently.
Drip to people so that theystick around, they have fun,
(13:00):
they enjoy themselves, and itgives them a reason to live in
this world.
the questing is a piece of it.
The gamification is a piece ofit.
We've seen that people reallyenjoy this and the ability to
spend is as much of, of animportance as the ability to
earn.
You know, and Drip provides manyof these, it's called point sink
(13:21):
in the industry, which is yourway of spending sinking points
because you want to exit themfrom the economy.
So that's what we've really seenhas been an important innovation
and aspect is the earn foranything spend on anything.
Phil (13:37):
That's cool.
I like that.
one question I had on thingsthat you could spend points on
in different drip, situationsand different businesses, what
are some things that you've seenthat people tend to like?
Like as users, they want, theyearn points by engaging with
content, by doing whatever, thenthere's an option to spend on
(14:00):
this, or this or this.
Have you noticed any trends onlike, oh, people, really like a
giveaway for something withtheir points, or they like to
spend it on a digital thing whatkind of things have you guys
seen?
Toli (14:14):
yeah.
So really the sky's the limit,So the easiest to create an
economy, right?
the idea is that you'recreating, an economy, That's one
way to use, these points.
And I think the most engagingpeople earn points and they
spend it on stuff.
and the easiest way to getstarted there, that we see is
that people actually, add thedrip discord bot, right?
(14:35):
And in there, there's, commandThat you can create a store item
or a raffle, right?
And so, that store item orraffle, it could give the user a
discord role, right?
So you're purchasing eitherstatus or access to something.
So maybe it's a premium area ormaybe you get, your color
changes or the, icon, exteriorname changes, people value that,
(14:57):
right?
That status.
so that's, that's the simplestway, know, more advanced is, you
can do stuff like giveaway,discount codes for like a, you
know, Shopify store, right?
So spend, you know, 50 coins andget a 20% off the store.
Great.
Right?
So the user gets something, youdon't lose any money a little
(15:19):
bit of margins, but that personlike, may not have spent money
in your store without thatdiscount code, right?
And so it's, it's fully apositive sum game.
Everybody wins, you know, you asthe brand or business and also
the member themselves, the user,right?
and so more advancedimplementations, people, you
(15:40):
know, I see people taking thesepoints and extending it beyond
Discord, into their own website,right?
Or into their own store thathas, you know, you know, robust,
know, set of features, wherepeople can, again, purchase
stuff, enter raffles, doauctions with their points,
right?
People end up, valuing, thesepoints as like real currency,
(16:01):
right?
Like, no, you can't exchange itfor a dollar value, but it's got
a perceived value to it, andit's just much more flexible,
right?
You don't have to wire upstripe.
You can just, plug it into yourwebsite.
And I think one of the moreadvanced ways I've seen it is to
actually plug it into anexisting game, right?
So that's where it gets reallyinteresting is when people start
(16:24):
to create these, interoperablecross app point systems or
economies where you can beplaying a game on your phone
you're earning coins, but thesecoins, you can use it inside of
that game's discord server.
That's very powerful.
People will move between apps orplatforms if that's the
(16:47):
incentive, right?
If there's something of value asan incentive, especially if they
can like, you know, earn morecoins and discord and bring it
back to the game, right?
those are kind of the moreadvanced, things that I see.
And what I'd like to see is moreapps and platforms connected
into a full economy system.
Mike (17:07):
some of the most popular ones I've seen that are On the
simple side are white lists, forupcoming mints or partner mints.
NFT giveaways, especially in theWeb3 side, those are popular.
and a lot of physical merch andphysical merch we see done a lot
as a raffle item.
And raffles are enormous becausewhilst, something might cost a
(17:30):
thousand points, if you do araffle for that object, you
might get 15,000 points worth ofpoints, from the whole community
that is thrown towards it.
So they're a great way to justempty the economy out and keep
everything in balance, whilstgiving whoever it is a deal on
their eventual win.
Phil (17:49):
That's awesome.
I was thinking about, when Toliwas bringing up, you know, what,
if it's a discount code and it'sfor 50 coins, such a big win for
the business that's using Dripor NFT project or whatever it
is, right?
Because not only, is it maybejust a little bit less margin on
(18:10):
that t-shirt or whatever it isthat they got the discount code
for.
They also had to do all of theactions to get those 50 coins in
the first place.
if that means, engage with ourcontent or go do this, or go do
that.
Something that's in thebusiness's interest.
You're getting all of this.
nearly free engagement basicallyfrom your customers.
(18:33):
you don't have to, pay them ofdollars or like, you don't have
to hire them as a contractedmarketer for you.
it's just a, a clean, simpleway, and very inexpensive in the
broader picture.
Very inexpensive way to get moremarketing, more engagement done.
And also, keeping them engaged,which helps retention, which
(18:55):
helps lifetime customer value.
All those things like, there'sso many ways that Drip can help
businesses just retain andexpand organically through
their, through their community.
Toli (19:09):
Exactly.
Yeah.
I like to look at it as likeyou're creating, you know, a
lowest common denominator ofvalue point.
Right.
There's kind of value to that.
One point could be fractions ofa penny.
but, but it's something, andlike, you normally can't do
that, right?
you can't reward people withmoney.
(19:31):
Like, yes you can, but it's justnot as, I dunno, there's a big
difference, you know, like whenyou play a video game, imagine
if in that game, instead of youcollecting gold coins, you're
actually collecting real money.
I mean, that's cool.
but you're kind of, pulled outof that story you're kind of
breaking the fourth wall alittle bit, right?
so having a branded currency,you can call it whatever you
(19:53):
want, attach any kind of emojior icon or symbol to it, as you
want, right?
And so, I think that's where itgets really interesting is like
looking at, the currencycomponent as a lowest common
denominator of value that youcan play with.
one point, sure.
maybe that's not very valuable,but make it 10 points, make it
50 points for completing a questor for, doing X, Y, and Z.
(20:18):
And so just lets you play withthat a lot more.
Mike (20:22):
It's amazing how the perceived value of a point, if
you told someone that you'regonna get 0.001 cents for an
action, they wouldn't do it.
But we told them that they'regonna earn five points, even if
it has the same value.
They don't do the math and theyperceive it as something that's
worthwhile.
it's wild what people will dofor these economies that are
created versus what they woulddo, for the actual value of the
(20:44):
object.
Phil (20:45):
I was thinking as both of you were talking, I was thinking
a little bit of the gym that Igo to.
So I check in, I've just got anapp, I check in and there's like
streaks, you know, badges kindof things.
And I just think like, it'scool.
it's got some motivation.
and I think what Drip couldoffer, even in the case of a gym
(21:09):
is like, Hey, if you do that, ormaybe you need a heart rate
monitor to like measureperceived effort, way of giving
you more rewards and just like,Hey, you showed up.
You know, and then maybe, maybeI can spend those rewards.
So I think the mindset.
as, as I've been in Drip andI've been learning about Drip
(21:31):
and thinking about all of theloyalty reward programs I have
on my app, on my phone throughdifferent apps for different
restaurants or whatever.
like Drip.
Drip can take that and justlevel it up by saying, oh, not
just, Hey, good job you showedup.
Or, Hey, you spent money here,but hey, you're doing this, this
(21:54):
measurable thing that we valueas the business, and because of
that we're going to reward youpoints that you can then do
something with.
Instead of just like, Hey, lookat my badge.
that's my badge.
I think that's been a cool 10 to15 years of that maybe on the
mobile phone app, reward systemsfor different things.
(22:15):
And now it's, the time where.
It evolves into something likeDrip where there is this true
economy of supply and demand.
you as the business can createthe supply and then drive the
demand through different rewardsthat they can spend the points
they earn on.
That's kinda where my head wentwith that.
Toli (22:36):
Yeah.
and like cool is, is you canreally very quickly incentivize
any action easily.
I think that's also importanttoo.
To underline there, because whatare your options right now to
incentivize people?
You gotta pay them.
You gotta pay them, basically,you can offer other rewards,
status badges, whatever.
(22:57):
Cool.
But like, it's not veryflexible, right?
That's an option of course.
But if you pay them with fiatnow you gotta connect that to a
whole system.
It's not just as simple asplugging it into Stripe.
There's a whole system, there's,taxes and all of that, right?
Yeah.
So you got fiat and you've gotcrypto, as options to
(23:21):
incentivize people.
They both work, but they're bothincredibly complex.
For example, like Minecraft,right?
So if you want people to beplaying in your Minecraft
server, you cannot do crypto, Idon't even know if, you can have
a simple, like FIAs systemthere, but if it's points, if
it's a virtual currency, yeah,of course you can, right?
(23:43):
They got APIs and all that stuffgo crazy.
so like that's, example.
and also it's real money, right?
So you can't properly, leveragethat because, you know, if you
don't have leverage, it's just,it's real money, it's coming
outta your pocket, you know,whereas points you could just do
a lot more with, right?
there's an interesting app thatI'm building for the app store
(24:07):
and I'm really excited to launchthe app store because I'm gonna
be building a bunch of stuff forit.
I run a local, tech and meetupcalled Sarasota Tech.
We get, between a hundred to 200people that show up every month.
we have issues with peoplechecking in when they arrive
with Luma.
Right.
So Luma's an event managementapp.
It's great.
but what incentive, what reasonwould, an attendee check in?
(24:32):
Sure.
I mean, we can gate that stuff.
We can do a little wristbands,but it's a free event.
so we don't want to do that.
and we don't wanna havesomebody, just kind of sitting
at the door checking everybodyin, the whole time.
That's lame.
The idea is to build an app thatwill reward people for checking
in.
Great.
right.
So people will get, a couplepoints, for checking in and
(24:55):
these points.
yes.
Like we'll give them experiencepoints, but also, you know,
currency as well, a virtualcurrency that eventually they'll
be able to spend in the storefor a hat, right?
or for, you know, for, I knowstickers or something like that,
right?
And so it just makes it muchmore interesting.
So, I'm really excited to launchthe app store, the developer kit
(25:17):
so that people can start to playwith this stuff in a, you know,
in a much more interesting way.
Phil (25:22):
Yeah, that sounds super useful.
And yeah, I can tell why that,that situation where like, why,
why check in, you know, I'mhere.
It's free.
Toli (25:32):
Yeah.
Phil (25:33):
Give them a reason and Drip, drip can power that, you
know, through that app thatyou're building.
Toli (25:38):
Yeah.
it's an incentive to get peopleto do what you want, basically.
and it's, you know, it's notmanipulative, it's not forceful,
it's nothing like that.
It's fun.
a game and people love to playgames.
Phil (25:50):
Yeah, and something that you brought up was that it's
very flexible.
and it made me think of it's avery flexible, system that you
can experiment with that hasvery little risk.
You know, whereas like if youwere to say, Hey, you're gonna
get paid dollars to dosomething, like there's a whole
(26:14):
bunch of crap, and there's thelegality side, there's the
infrastructure side to do that.
With Drip, you can just, what ifwe do this?
You know, what if we say, youknow, they show up, they get
points, and, and what if we putthis in the store that they
could spend their points on thatwould help us with this part of
our business or that part of ourbusiness?
Or maybe it'd just be a coolthing.
(26:35):
Like it's very, very flexibleand because there's no actual
dollars and cents involved thatyou're giving and receiving from
people.
You can just do it, you know,you can just, here, let's try
this out for the next quarter orfor the next month, or let's do
a limited time event that we,you get this and you can spend
(26:56):
it on that.
one last thing I wanted to touchon was currency.
we've been saying points,points, points, Yeah, you know,
we could just have somethingcalled points and you can call
it whatever you want as the, thebusiness owner using drip.
You can call thems or, or futurecoins or whatever the heck.
(27:17):
Berries, you know, the bearishNFT project that Toli is the
co-founder of uses berries, redberries and blueberries.
And fish, that's a third onealso.
So what are some, mean this isopen to both of you.
What are some ways or reasons touse multiple currencies versus
(27:37):
just like, here's my main pointsand we're just gonna use points.
Mike (27:40):
Multicurrency is one of the more interesting innovations
that's really come out of thisthat I don't think I've seen
anywhere else.
'cause it enables you to havepeople perform actions that have
different levels of value to thecompany without needing to value
them Equally.
So you can view it as actionsthat have, spend value and
(28:01):
actions that don't so what Imean by that is what we talk
about the traditional pointsystem, you know, for
traditional loyalty system.
Those actions have an actualvalue, you know, 5% rebate.
Essentially, every time I buy acoffee, it's a 5% rebate in
points that, I can redeem for,you know, every 20 purchases is
a cup.
(28:22):
We know that value.
if you were to mix in tweetingin there, it can muddle that a
little bit.
If you want to maintain an exactvalue of points, come in the
multicurrency where you can havethese other actions such as,
nons spend actions that aretweeting, that are, taking
social actions, that are playinggames.
and you have the ability to wrapthem around, these separate
(28:46):
currencies that can be redeemedat different rates, at different
values that you can exchange inbetween them, so that you can
take these nons spend actionpoints and earn points, without
having to fractionalize yourcurrent setup.
There's.
The ability to do so much morewhile allowing you to have value
(29:06):
your points appropriately.
that allows you to increase whatyour economy already can do
while not wrecking economy thatyou have existing.
it's also really interestingwhen you go into gamification,
which is a place where toll'sreally taken this.
Whereas a lot of these actions,can be used differently in games
where, people are setting upgames, in their discord or
(29:27):
setting up games.
outside discord that use thesepoints.
You can have an entire pointsystem that's built around the
gaming side where those pointsare more useful in a game.
Either that they have actionsthat could be taken in a game,
or they're used as a currency toplay that game.
in some instances you might notwant that to be the same
currency, that you have for yourother actions.
(29:48):
So the ability to have,multicurrency enables an
infinite way that you can run,your loyalty systems, that you
can run a point system, that youcan have a loyalty system
alongside a gamification system.
Uh, that before it was there,but enabled you to have much
(30:09):
more thoughtfulness into how youvalued and how you placed these
points.
Um, Toli what else have you goton this one?
Toli (30:19):
Yeah.
I think it'll, it'll get reallyinteresting when people start to
create relationships between allthese different points, systems.
you know, something easy tounderstand is, uh, you have
coins and you have gems, Coinsare common.
Gems are rare.
maybe you have an exchange ratebetween the two, maybe you can
buy a gem for hundred coins.
gems let you do things that youcan't do with coins.
(30:42):
gems let you, uh, you know,certain raffles or buy some
things from the store or maybe,in your game it's the premium
currency there as well.
And that lets you buy premiumskins or or whatever, right?
And so, you know, creatingrelationships between currencies
in a point system I think iscool.
(31:03):
very soon, you'll be able to dosomething like crafting where
you can, create different, uh,we'll call them resources wood.
Or, and whatever.
Magic dust, right?
So all of these three differentpoint systems that you can
(31:25):
collect in different ways.
Wood, maybe you gotta go do thisaction over here every day and
you get a random, you know, man,a wood every day.
the magic dust, maybe you haveto buy or you have to, obtain it
in like special events oroccasions.
then like, you'll be able tocraft things with this, right?
(31:45):
So, you know, maybe with thewood you can craft a, I don't,
I'm just making stuff up, but,uh, you know, a chair or
something.
And the chair, you know, it's aconsumable item.
And so the chair, when you useit, when you consume it, maybe
it refills all your stamina.
your energy that you've usedthroughout the day, in the
context of like an onlinecommunity, right.
(32:06):
So you can have like stamina orenergy kind of run out as you do
stuff throughout the day and itkind of like comes back
throughout the day, like a lotof games out there.
but you know, maybe you wannakeep playing or participating in
the community or something and,you're out of energy and, you
consume the chair, you sit onthe chair and that restores your
(32:29):
energy, right?
And so you can craft that chairor you can, do a combination of
wood and magic dust and maybeyou get, I dunno, magic wand or
something, that has, certainactions, right?
and so being able to createthese game systems, in an easy
way with Drip, I think is gonnabe very powerful.
and I'm excited to release, someof the features that we've been
(32:49):
cooking here.
So, people can have thatfreedom.
Phil (32:52):
Yeah, that sounds exciting.
Mike (32:53):
Yeah,
Phil (32:53):
Oh, go ahead, Mike.
Mike (32:55):
well, just the putting into the loyalty context, um,
the, the retention tool thatthis allows, just the
gamification of multicurrency isa retention tool that allows you
to be able to have you performthe actions, playing the games
that you want them to do, whilealso tweeting, while performing
(33:15):
other social actions, whileperforming purchases, or, or in
a defi system.
locking TVL could earn one typeof, of points system while
performing trading can earnanother.
It, it enables you to havevarious types of leaderboards
and various types of earn,various types of spend that
(33:35):
otherwise were locked into asingle system and you can't
value all actions equallybecause they're not of equal
value to the company.
So being able to have somethingwhere you can say, okay, all
defi actions are gonna earn, Dpoints while all social actions
are going to earn S points.
(33:56):
and then those can combine inwhatever formula you want for an
airdrop, while also beingspendable and not jeopardizing
the airdrop that we've had, issomething that doesn't exist
right now.
So that's something that's brandnew.
we've also seen people sayingthat, okay, I want to gamify the
ability to have an airdrop,whereas before I'm only going up
(34:18):
on a leaderboard.
What if I force people to createa choice.
I can spend those points forguaranteed, 50 airdrop coins, or
I can just see what I'm gonnaget in the leaderboard because I
don't know how the formula'sgonna work out there.
And maybe I'll get 57, or maybeI'm gonna get 20, but I can let
(34:39):
the dice fall as they are.
I'm just gonna leaderboard or Ican spend them ahead of time.
Or other people are saying,well, it doesn't matter.
I care about the totalleaderboard and I'm gonna let
people spend post, TG tokengeneration event.
All of these flexible ways, aresomething that drip enables that
hasn't existed before.
And that when you bring inmulticurrency enables just a
(35:00):
whole new level of.
Retention of a customer.
which I think is one of thereally key aspects is going back
to the concept of what good isacquisition without retention,
Phil (35:10):
Yeah.
And I think that's the bigquestion that, you know,
especially among Web3 andcrypto, I think is people are
starting to ask themselves as wesee, you know, TGE after TGE
after of these big hype tothings, and then they just die.
You know?
So drip drip is the answer forthat.
(35:30):
go ahead T.
Toli (35:31):
yeah, and I wanna riff off of what Mike just said about,
retention that's important,right?
to, the people that you'reattracting into your community
or your brand.
you want to make sure that theystick around, of course.
but I'm seeing a lot ofcustomers actually use it for.
Attention, right.
To actually get people the brandor the community, you know, for
(35:53):
acquisition, with something likea questing website, you land on
there and you see quests, ohgreat.
If I follow, other Twitteraccount, great.
I'm gonna get five points fivecoins.
Okay, I have five coins.
Now what can I do with this?
maybe they can, browse around,they see a store, they see they
can buy something for 50 coins,so they need, more coins.
(36:14):
So they're gonna try to figureout, how to get more of that.
And that's when they'll bepulled into, the discord or
maybe into, a telegram or, touse their app or game to earn
more.
Right?
And so, you know, it's a coolway to.
You know, to get people to movefurther down the funnel on top
(36:36):
of, you know, you having a greatproduct or you know, a great
service or community, you know,that will drive people, right?
And so, like your copy on thewebsite could like, kind of
suck.
Like your marketing, yourmessaging could like, kind of
suck.
But, if, if you're giving some,people something of perceived
value, doesn't really matter asmuch, right?
They'll just kind of, theincentive to get them to explore
(36:59):
further, to learn more,
Phil (37:01):
Creating this give and take economy is like already way
more engaging than just, know,whatever, whatever GPT copy you
might have on your website.
So
Toli (37:14):
right?
Phil (37:14):
I like that.
So something I wanted to askalso was flexible is Drip across
industries?
I know right now we are heavilyinvolved with Web3 ourselves and
with other people when we'rebreaking out of Web3 into
different situations.
(37:37):
and I know Mike, maybe you cantalk about this'cause you've
actually talked with some peoplewho are not related to Web3 at
all.
for Drip and what we can offer,what are some ways that like,
totally, totally disconnectedfrom Web3?
Regular web two companies canuse Drip.
Mike (37:55):
So.
We we're seeing that, and thisgoes back to an earlier exam I
spoke about with McDonald's.
people that aren't in Web3 canuse drip in, in all the ways we
spoke about, but it's reallyinteresting to them because
loyalty in the traditional worldhas evolved, to be so solely
focused on spend actions.
(38:16):
Uh, and we're seeing somethinglike 75% of, uh, millennials and
and younger have no interest inthis because they're, they've
become immune to seeing the sametype of marketing over and over
and over, uh, and they wanna berewarded for their actions.
We're seeing this, especially onthe social side, where social
(38:36):
actions have true value now.
It's not just a perceived valueanymore.
the right person tweeting aboutyour company can.
Change the fortunes of what yourcompany can do.
A viral post can make or break abrand.
So we're seeing this branch outhere where these tradit
companies can really start tobuild a new marketing engine
(39:00):
based around this retentionmarketing.
and that is a side where Dripcan really thrive and really
help them.
It's something that hasn'texisted in that world.
since it was formed in a newworld in the Web3 generation, it
can really help all these webtwo companies, come to life and
bring them forward.
I think it goes to the Web3ethos more than even the
(39:22):
blockchain side.
Now, all this is done easilywithout use of blockchain,
without use of that, but all onthe Web3, ethos of Community,
community, community, communityversus the web two side, which
is traditionally audience.
The main difference there is aone-way conversation becomes a
two-way conversation.
Drip is actually almost more ofa, it's definitely the wrong
(39:48):
word to say, but a savior tothose web two company programs
because it can help, revitalizeand bring them to the next
level, versus Web3 where a lotof these are, they're table
stakes.
It just makes sense that we dothis there.
it becomes revolutionary whenbrought back to Web Two World.
Toli (40:09):
And I, think that's, you know, on the topic of who is
this for?
You know, we started in Web3,right?
You know, Web3 Native company.
but drip is not a Web3 app.
yes, we have, integrations, theylet you reward people for on
chain actions, like holding NFTsor, buying, something or
performing on chain actions.
(40:30):
Great.
the majority of the platform isactually, not specifically for
crypto, it's designed to be veryflexible, you can plug it into
pretty much any app or game thatallows you to, integrate with an
API or maybe mods or somethinglike that, we started here, in
crypto, in Web3, you know, and alot of our customer bases here,
but we're starting to see a lotmore, adopt this, crypto gets
(40:52):
it, now because these ideas ofhaving a currency that works
across multiple apps, that's adefault in crypto, Like you have
Ethereum and you could spendEthereum on 10,000 different
apps.
I can send you Ethereum, right?
Like you understand that, somepeople in crypto.
(41:15):
naturally they get it.
but you know, everywhere elsebest example for them is in
games, in gaming, specificallymultiplayer games where, you can
have, virtual economy orcurrency, that you share with
other people.
Yeah, it'll be interesting oncewe step, further into, streaming
and gaming and, eventually, moretraditional brands and mom and
(41:38):
pop shops, to replace the,loyalty systems, that they're
using now, that people justdon't love.
Phil (41:44):
Yeah.
the age of the stale, boringloyalty system is to an end.
I think people, like Mike said,younger people, millennials, gen
Z, it just doesn't work, justdoesn't matter.
it's everywhere.
So it's, if it's everywhere,it's nowhere.
It doesn't make any difference.
So something like Drip comingalong and really evolving it, I
(42:08):
think is going to be really coolto see.
I wanted to ask about Drip is atthe moment with, you know, we've
kind of gotten into Drip 2.0recently.
What are some recent features,some upcoming features that can,
people can look forward to andthat will make their lives
(42:29):
easier?
Toli (42:30):
Sure.
Yeah.
So just, so people know, whatDrip 2.0 is so, so 1.0 was
basically what I describedbefore, which is the Discord
bot.
Very powerful Discord bot.
you know, like you could evenset up your API, directly from
the Discord bot.
We didn't really have a web app.
it was just a Discord bot, Andwe kind of designed it that way
specifically.
So everything's right there soyou don't have to go back and
(42:51):
forth.
Drift 2.0 is Discord bot is oneapp of many that you can plug
into, you know, into your, brandor your community, right?
you know, other apps are gonnabe Telegram.
Oh, we've got some really Cool,gaming stuff that's coming out,
(43:11):
right?
So plug and play games, likefull games, like with
multiplayer and tournaments andall that stuff.
so that's 2.0.
So basically this idea where youcould just do a lot more with
it, right?
So I.
You know, a couple of examplesof stuff that's coming is a
public drip developer kit.
we've been running this inprivate with a few, studios, dev
(43:32):
studios.
they've been using, the dev kitto create integrations, for the
app store for you to use, right?
So there's that.
we recently kind of stealthlaunched multi-tenant and
multicurrency concept where youcan create, as many currencies
as you want and share them withother brands or communities.
we've got some cool dev stuff,coming out.
(43:56):
An updated API, which includesblockchain, API, a really,
really robust Quest builder,right?
So right now you actually createquests inside of the Discord
bot, and it's a greatexperience, right?
Like you could create a questliterally in about five seconds.
It's like three clicks.
which is great, you know, andthat's gonna stay there as a
(44:16):
quick Quest option.
we've got a much more robust,version for the app, where you
can create flows, and multipletasks that are linked together,
under a bigger quest.
and so now a quest, isn't justfollow this account, it's follow
this account, create a post withthis hashtag and refer a friend.
(44:37):
So much more advanced quest,systems coming.
the ability for you as a brandor community manager to better
understand your people, yourcustomers, your members,
whatever it is, right?
So, people like your users willbe connected with you somehow.
(44:57):
whether it's.
through an email or throughTwitter, right?
Like for them to use the dripsystem and the points and
everything, they have to connectat least one account like
Discord, right?
and so we're gonna be providinginformation to brands, to better
understand their people, right?
So analytics, activity, kind ofsentiment scores and all of that
stuff.
So that's gonna be a big levelup, especially for enterprise
(45:19):
stuff.
a few of the other things thatare coming is, premium currency,
which will allow you to actuallysell your points for money,
right?
So imagine you, like you'replaying a game you can buy a,
you know, a bundle of gems, for5 99.
Great.
(45:40):
right?
So you're gonna be able tomonetize, your people, your
community that way, right?
And then a big focus on, onacquisition, right?
So we nail retention for sure.
The acquisition component, willbe, so you can fire up something
like a questing website veryeasily or integrate points into
your existing website so peoplewill be able to, to browse your
(46:02):
site and as they read content,or they can collect points and
you can kind of scatter this,you know, all throughout and
just get people to, you know,spend more time on your website,
you know, using, points orcurrency as, as the incentive,
right?
I think overall a big focus onsupporting developers, and then
supporting the marketing teams,behind, our customers and brands
(46:24):
to give them a better picture, asnapshot of their community, and
to help them to acquire, newusers a lot easier.
Phil (46:31):
If people want to get started with Drip and they,
let's say this is their firstinteraction with Drip right now,
is listening to this podcast,watching this podcast, where
should they go?
What should they do?
Toli (46:43):
Yeah, so just visit the website, drip.re explains
everything there depending on,when you, see this, you're gonna
see an app store there as well,so you'll be able to browse and
see what kinds of apps and gamesyou can plug into your future,
economy or your future pointsystem.
just check out the website, pokearound.
the website's very interactive.
You can click on the currency,point system table and edit it.
(47:06):
So yeah, just poke around, playwith it and, if it makes sense
for you start, it's free tostart.
especially the Discord bot isfree.
you know, that'll give you agood idea for how to, make your
community a, you know, a really,really cool, basically
multi-player game.
once you're ready for moreadvanced stuff, you can upgrade
to pro and that gives you accessto more of the web app and, the
(47:26):
advanced questing, et cetera, etcetera.
Phil (47:28):
Perfect.
Mike, did you have anything toadd?
Mike (47:31):
Yeah, you can also feel free to reach out to me.
You can find me, anywhere.
my telegram is fellows, that'sROFF, three LLOS.
So hit me up on Telegram, findme on LinkedIn, find me on
Discord at the same one, orTwitter, they're all the same.
The ROFF three LLOS.
So you find me pretty much anyplatform that way, and happy to
(47:52):
chat.
Phil (47:53):
Alright, thanks again, Mike.
And to, this has been a greatfirst episode of our new
podcast.
We're gonna be talking a lotabout, building communities,
economies, the next evolution ofPoint systems.
everything cool about reallyleveling up the business, the
relationship between a businessand a brand and their consumers
(48:15):
taking that to the next level sothat everyone's happy all the
time, whether it's buying orwhether it's interacting.
of cool stuff we can do withDrip.
Um, so yeah, thanks again and,we will just see you all in the
next episode.
Mike will be there and to willbe crushing it, building out his
(48:36):
wind of apps, all sorts of stufffor Drip.
I.
Toli (48:40):
Cool.
Mike (48:41):
Thank
Toli (48:41):
See you.
guys.
Mike (48:41):
you.
Phil (48:42):
See you.
later.
Mike (48:44):
Cheers.
Welcome to the Drip podcast.
My name is Phil, I help withoperations at Drip.
We're here with Toli, CEO ofDrip, and Mike the head of
partnerships.
Today we're gonna be talkingabout Drip overall, and then
we're gonna get what sets Dripapart from a traditional loyalty
system or a point system thatyou might get at like your local
(00:22):
coffee shop or something likethat.
let's start with Toli Toli.
Could you give us a quickrundown on what is Drip and what
do you think sets it apart?
Toli (00:32):
The big idea behind Drip is that it lets you turn
everything into a game.
That's our big idea.
So people love games, obviously.
and there's elements that make agame addicting, right?
That make you kind of go back toit, tell your friends about it.
and so we take a lot of thoseelements and we open it up so
(00:53):
that any business or brand orcommunity can use it to make the
experience just much moreengaging, right?
So that's kind of the high levelidea.
the elements that make it a gameare, like one of the core pieces
is points, right?
Or a currency system.
Every game that you play,there's always some kind of
(01:13):
points system, like whetheryou're collecting coins or
you're collecting hearts for HPor you're collecting experience
to gain a level, right?
So there's always, there'salways something that you're
kind of uh, your points for,right?
You're working for those pointslike collecting coins and hearts
(01:33):
and experience, and you'reexchanging it for something.
Like you can buy an item withthe coins, you get, HP if you
get a heart, which allows you toplay longer.
and with the xp, you get levelswhich gives you, different
access, right?
And so all of these things canbe applied to a brand or a
(01:53):
business.
We think that traditionalloyalty programs are extremely
boring, and so what we do is weflip that on its head and we,
can turn brands and communitiesand businesses into actual
games.
So that's kind of the big idea.
Phil (02:08):
What was the initial idea or like what was the spark that
led to drip in the first place?
What kind of problem were youtrying to solve there?
Toli (02:17):
The initial spark, you know, happened when I was just a
kid.
love playing video games, youknow, legend of Zelda.
A link to the Pass was myfavorite game, you know, of all
time.
and I kind of decided at thatpoint that I wanted to be a game
designer.
I didn't go down that path, butthat's always been like in the
back of my mind, just this ideaof, designing a game.
(02:38):
And I actually got theopportunity to do it.
In my early twenties, I designedthis browser-based game called
Ant City, where you were an antand you had a nest and you can
upgrade that nest and you couldgo out and scavenge.
And it was social, it wasmultiplayer, right?
So people could actually, likeeither work together or fight
each other, right?
(02:59):
So you can create empires, whichwas a collection of ant
colonies.
And, you know, people loved it,right?
You know, people paid for ittoo.
We had micro transactions.
People paid$5 to$50 to get a,bundle of sugar.
The sugar was, the premiumcurrency.
They could buy a bunch of stuffwith it, right?
So that idea was, it was a verysimple game.
It was a browser based game, youknow, nothing flashy, but still
(03:21):
very addicting, right?
And so, that was kind of theorigination of it.
forward to a couple years ago, Iwas running, an online community
in a tick collection called BadBears.
everything was going good until,the bear market started to hit.
People were just leaving justbecause it was boring and not
exciting anymore.
so, I kind of thought about it.
(03:41):
I was like, okay, how can we getpeople to stay?
And I figured out, just make itfun.
Like make it a place peoplewanna come back to.
And so we built this littlediscord bot, that people could
collect.
we called it honey.
people could collect honey, andpeople could tip each other with
it.
So it had this, like socialmultiplayer component, you know,
eventually people could playgames with it.
we had like poker and blackjackand people can spend it on
(04:04):
stuff.
you know, discord, rolls, youknow, actual physical items, you
know, digital items too.
And so that was kind of theinception of Drip.
and then very soon peoplestarted to knock on my door and
ask, Hey, this is really cool.
Can I.
you know, can I have this too?
And I was like, well, it's notbuilt for other people, but.
Sure, let's go.
and so that's, that's kind ofwhere Drip really started was,
(04:27):
you know, to solve, you know, myown problems as a, you know, as
a community leader, you know,community manager.
And so now it's at a point we,we have 1700 different brands
and communities, using it toengage just, just over 7
million, people.
Right.
And so the platform itself hasevolved a ton since.
(04:49):
some of that, but that's, That'skind of the origin story.
Phil (04:53):
That's awesome.
And Mike, I wanted to hear someof your input at this point with
your head of partnerships.
You've been going out, chattingwith people, seeing how Drip can
help out their business.
What are some main takeawaysthat you've gotten from people
who implement Drip into theircommunity or into their, you
(05:16):
know, broader business whateffect that has had for them and
for their community?
Mike (05:22):
Yeah.
Um, actually even earlier todayI had a call with someone who,
uh, implemented Drip into theirdiscord, and it has become the
central piece of their strategy,and that's something that Drip
can really do.
Drip allows them to create aholistic system around what
they've built, where they canhave the gamification, the
(05:42):
ability to have this economy,this thriving just world.
that happened just from thecreation of points.
it's almost like creating moneyout of nothing where you're able
to do this and then all of asudden people are interacting
and they value things and theyhave commerce and they want to
participate.
to the point where I heard thatpeople were saying, I felt bad
(06:05):
asking people to go out andtweet before, you know, to
amplify our message, but now I'mgiving them points in return so
I feel good and they feel goodand everyone wants to do this
more.
And just the activity that we'veseen has been explosive.
So because of those sorts ofinteractions, we have our own
evangelists and we have superfans, that have helped, go out
(06:28):
and you see Drip in a server.
You interact with it and theygo, this is the way, life should
be.
I don't know why we would nothave this.
And then they install it.
And then what I really come inis being able to help people go
from the, I've installed andI've used it to, I become a
power user, and I want to go tothe paid and the pro versions of
Drip, where there's so muchmore, the ability to run
(06:51):
infinite quests at a time andall these other interactions.
I've also seen that a lot ofthese larger brands really want
to use Drip because what it cando is go beyond, and this is a
whole other side of Drip, is thequesting and the gamification
side outside of what it does asa discord bot but what it can do
for a brand, who is looking tojust amplify a message and being
(07:14):
able to gamify and have fun withwhat they built.
So we can go into that side aswell of, what it can do to
transform a brand from justbeing, a traditional loyalty
system that's just based on asheer number of, I purchased
something, I get points to, Iperform any action and I can
earn rewards and I can spendthem in a multitude of ways.
Phil (07:37):
Yeah.
And that was something Iactually wanted to ask, Toli
about exactly that question ishow is this, how is Drip
different just a regular, know,I give you 10 bucks, I get 10
points, and then after a hundredpoints I get a free burrito or
whatever.
Right?
Toli (07:53):
Yeah.
Phil (07:54):
Is, how is Drip different than any kinda system like that
that we see everywhere?
Toli (07:58):
Yeah.
So I think people are, you know,depending on, on like who's
watching this or listening tothis, people are.
people have differentexperiences of, you know, of
different, types of pointsystems that exist out in the
world.
you've got the category of like,loyalty points in a coffee shop,
for example.
you've got the idea of morerobust points and questing
(08:20):
systems, like Ze e Galaxy,right?
So if you go to ly.com, it's,it, it's like a community
questing and points thing.
you got those two examples.
Obviously ze e's much moreadvanced.
It's not built for retail,whatever.
and so the loyalty aspect, yougo to a coffee shop, you buy a
coffee, know, and you get onepoint, know, after buying 10
(08:42):
coffees, you have enough pointsto get a free coffee.
Cool.
super boring.
pretty lame.
And, and yeah, so that's, that'sbasically the loop over here.
with Zele, it's, you complete aquest and you get points, that's
it.
So much more interesting, right?
These quests, you know, askyour, go to, to comment on a
(09:04):
social media post or to do this,you know, on chain action or,
whatever, right?
And so people complete thesetasks, these quests, and they
receive points, but it stopsthere, right?
So these points, typically, youclimb a leaderboard you know, in
Web3 and crypto, it's used forsomething like an airdrop,
right?
So, the more points you have,the more, money you get within
(09:28):
Airdrop, But it stops there.
So, where Drip comes in is thatwe pick up where Ze Lee leaves
off, So we do the questing, wedo the points, but a big part is
that we.
let you multiple different pointsystems, right?
So just like in a game, you canhave, coins and gems and again,
(09:50):
stamina or HP and xp, So if youwanted to create, a robust, kind
of point system like that, youcan actually share these points
with another brand or business,or community very easily.
you could just say, like, hey, Iwant, customers from this other
business or brand or communityalso be using this currency.
(10:12):
Cool.
And then the other thing is thatwe're about to release an app
store gonna have, a bunch ofapps that just plug and play
into your point systems or youreconomies.
Right.
So what that means is say thatyou create coins for your,
online discord community.
People love it.
They're earning coins withquests.
(10:32):
They can tip each other so youhave a social component.
they can play some of thebuilt-in games and they can
spend it in the store on items.
But, I think one of thechallenges with running an
economy is, is how do you keepup demand the supply that's
being put out, right?
The more points that are in youreconomy, the lower the demand
(10:52):
goes.
That's just natural, you know,supply and demand with
economics.
and so it is important to have,other ways for people to spend
and enjoy their points, right?
And so this app store is gonna,allow builders, developers, to
create, apps and games thatautomatically plug into your
point system.
And so you'll be able toactivate a game, a tournament
(11:14):
style game and maybe it, youknow, it's a pay to play, right?
You have to pay five coins everytime you play this, but it's a
tournament.
And so, the best player wins,right?
And so, ultimately, that acts asa sync, right?
and it's also fun, right?
Just, keeps the communityengaging.
And so that's kind of thebreakdown of the types of
(11:34):
different point systems thatexist out there and, how Drip is
doing it differently.
Phil (11:40):
Perfect.
Mike, what has been yourexperience with, going to people
and educating them about thisand them realizing the
difference that Drip can bringversus the traditional points
type of system?
Mike (11:55):
Yeah, there's two different things to it.
first of all, to paint a pictureof what can be, if you look at
McDonald's, You buy a burger.
You got points you spend on aburger.
But what if you could learnabout the new burger that's
coming out, answer a quiz, get acouple of points for that quiz
that you use towards yourpurchase, and then you take a
(12:15):
picture of yourself eating a BigMac, and then you get points
because you've tweeted about thepicture of you eating that Big
Mac.
Now you have a full user journeyand a full life cycle of what
the user can do.
So it's all of those additionalaspects.
Outside of it is where Dripcomes in.
what Drip really brings to thetable is a lot of things are top
(12:36):
of funnel.
They're about user acquisitionright now.
There's a lot of useracquisition out there.
Drip is retention and if youdon't have retention in your
funnel, what's the point ofacquisition?
People come in, you get a bighype, and then they just leave.
Drip provides all these ways forit to consistently.
Drip to people so that theystick around, they have fun,
(13:00):
they enjoy themselves, and itgives them a reason to live in
this world.
the questing is a piece of it.
The gamification is a piece ofit.
We've seen that people reallyenjoy this and the ability to
spend is as much of, of animportance as the ability to
earn.
You know, and Drip provides manyof these, it's called point sink
(13:21):
in the industry, which is yourway of spending sinking points
because you want to exit themfrom the economy.
So that's what we've really seenhas been an important innovation
and aspect is the earn foranything spend on anything.
Phil (13:37):
That's cool.
I like that.
one question I had on thingsthat you could spend points on
in different drip, situationsand different businesses, what
are some things that you've seenthat people tend to like?
Like as users, they want, theyearn points by engaging with
content, by doing whatever, thenthere's an option to spend on
(14:00):
this, or this or this.
Have you noticed any trends onlike, oh, people, really like a
giveaway for something withtheir points, or they like to
spend it on a digital thing whatkind of things have you guys
seen?
Toli (14:14):
yeah.
So really the sky's the limit,So the easiest to create an
economy, right?
the idea is that you'recreating, an economy, That's one
way to use, these points.
And I think the most engagingpeople earn points and they
spend it on stuff.
and the easiest way to getstarted there, that we see is
that people actually, add thedrip discord bot, right?
(14:35):
And in there, there's, commandThat you can create a store item
or a raffle, right?
And so, that store item orraffle, it could give the user a
discord role, right?
So you're purchasing eitherstatus or access to something.
So maybe it's a premium area ormaybe you get, your color
changes or the, icon, exteriorname changes, people value that,
(14:57):
right?
That status.
so that's, that's the simplestway, know, more advanced is, you
can do stuff like giveaway,discount codes for like a, you
know, Shopify store, right?
So spend, you know, 50 coins andget a 20% off the store.
Great.
Right?
So the user gets something, youdon't lose any money a little
(15:19):
bit of margins, but that personlike, may not have spent money
in your store without thatdiscount code, right?
And so it's, it's fully apositive sum game.
Everybody wins, you know, you asthe brand or business and also
the member themselves, the user,right?
and so more advancedimplementations, people, you
(15:40):
know, I see people taking thesepoints and extending it beyond
Discord, into their own website,right?
Or into their own store thathas, you know, you know, robust,
know, set of features, wherepeople can, again, purchase
stuff, enter raffles, doauctions with their points,
right?
People end up, valuing, thesepoints as like real currency,
(16:01):
right?
Like, no, you can't exchange itfor a dollar value, but it's got
a perceived value to it, andit's just much more flexible,
right?
You don't have to wire upstripe.
You can just, plug it into yourwebsite.
And I think one of the moreadvanced ways I've seen it is to
actually plug it into anexisting game, right?
So that's where it gets reallyinteresting is when people start
(16:24):
to create these, interoperablecross app point systems or
economies where you can beplaying a game on your phone
you're earning coins, but thesecoins, you can use it inside of
that game's discord server.
That's very powerful.
People will move between apps orplatforms if that's the
(16:47):
incentive, right?
If there's something of value asan incentive, especially if they
can like, you know, earn morecoins and discord and bring it
back to the game, right?
those are kind of the moreadvanced, things that I see.
And what I'd like to see is moreapps and platforms connected
into a full economy system.
Mike (17:07):
some of the most popular ones I've seen that are On the
simple side are white lists, forupcoming mints or partner mints.
NFT giveaways, especially in theWeb3 side, those are popular.
and a lot of physical merch andphysical merch we see done a lot
as a raffle item.
And raffles are enormous becausewhilst, something might cost a
(17:30):
thousand points, if you do araffle for that object, you
might get 15,000 points worth ofpoints, from the whole community
that is thrown towards it.
So they're a great way to justempty the economy out and keep
everything in balance, whilstgiving whoever it is a deal on
their eventual win.
Phil (17:49):
That's awesome.
I was thinking about, when Toliwas bringing up, you know, what,
if it's a discount code and it'sfor 50 coins, such a big win for
the business that's using Dripor NFT project or whatever it
is, right?
Because not only, is it maybejust a little bit less margin on
(18:10):
that t-shirt or whatever it isthat they got the discount code
for.
They also had to do all of theactions to get those 50 coins in
the first place.
if that means, engage with ourcontent or go do this, or go do
that.
Something that's in thebusiness's interest.
You're getting all of this.
nearly free engagement basicallyfrom your customers.
(18:33):
you don't have to, pay them ofdollars or like, you don't have
to hire them as a contractedmarketer for you.
it's just a, a clean, simpleway, and very inexpensive in the
broader picture.
Very inexpensive way to get moremarketing, more engagement done.
And also, keeping them engaged,which helps retention, which
(18:55):
helps lifetime customer value.
All those things like, there'sso many ways that Drip can help
businesses just retain andexpand organically through
their, through their community.
Toli (19:09):
Exactly.
Yeah.
I like to look at it as likeyou're creating, you know, a
lowest common denominator ofvalue point.
Right.
There's kind of value to that.
One point could be fractions ofa penny.
but, but it's something, andlike, you normally can't do
that, right?
you can't reward people withmoney.
(19:31):
Like, yes you can, but it's justnot as, I dunno, there's a big
difference, you know, like whenyou play a video game, imagine
if in that game, instead of youcollecting gold coins, you're
actually collecting real money.
I mean, that's cool.
but you're kind of, pulled outof that story you're kind of
breaking the fourth wall alittle bit, right?
so having a branded currency,you can call it whatever you
(19:53):
want, attach any kind of emojior icon or symbol to it, as you
want, right?
And so, I think that's where itgets really interesting is like
looking at, the currencycomponent as a lowest common
denominator of value that youcan play with.
one point, sure.
maybe that's not very valuable,but make it 10 points, make it
50 points for completing a questor for, doing X, Y, and Z.
(20:18):
And so just lets you play withthat a lot more.
Mike (20:22):
It's amazing how the perceived value of a point, if
you told someone that you'regonna get 0.001 cents for an
action, they wouldn't do it.
But we told them that they'regonna earn five points, even if
it has the same value.
They don't do the math and theyperceive it as something that's
worthwhile.
it's wild what people will dofor these economies that are
created versus what they woulddo, for the actual value of the
(20:44):
object.
Phil (20:45):
I was thinking as both of you were talking, I was thinking
a little bit of the gym that Igo to.
So I check in, I've just got anapp, I check in and there's like
streaks, you know, badges kindof things.
And I just think like, it'scool.
it's got some motivation.
and I think what Drip couldoffer, even in the case of a gym
(21:09):
is like, Hey, if you do that, ormaybe you need a heart rate
monitor to like measureperceived effort, way of giving
you more rewards and just like,Hey, you showed up.
You know, and then maybe, maybeI can spend those rewards.
So I think the mindset.
as, as I've been in Drip andI've been learning about Drip
(21:31):
and thinking about all of theloyalty reward programs I have
on my app, on my phone throughdifferent apps for different
restaurants or whatever.
like Drip.
Drip can take that and justlevel it up by saying, oh, not
just, Hey, good job you showedup.
Or, Hey, you spent money here,but hey, you're doing this, this
(21:54):
measurable thing that we valueas the business, and because of
that we're going to reward youpoints that you can then do
something with.
Instead of just like, Hey, lookat my badge.
that's my badge.
I think that's been a cool 10 to15 years of that maybe on the
mobile phone app, reward systemsfor different things.
(22:15):
And now it's, the time where.
It evolves into something likeDrip where there is this true
economy of supply and demand.
you as the business can createthe supply and then drive the
demand through different rewardsthat they can spend the points
they earn on.
That's kinda where my head wentwith that.
Toli (22:36):
Yeah.
and like cool is, is you canreally very quickly incentivize
any action easily.
I think that's also importanttoo.
To underline there, because whatare your options right now to
incentivize people?
You gotta pay them.
You gotta pay them, basically,you can offer other rewards,
status badges, whatever.
(22:57):
Cool.
But like, it's not veryflexible, right?
That's an option of course.
But if you pay them with fiatnow you gotta connect that to a
whole system.
It's not just as simple asplugging it into Stripe.
There's a whole system, there's,taxes and all of that, right?
Yeah.
So you got fiat and you've gotcrypto, as options to
(23:21):
incentivize people.
They both work, but they're bothincredibly complex.
For example, like Minecraft,right?
So if you want people to beplaying in your Minecraft
server, you cannot do crypto, Idon't even know if, you can have
a simple, like FIAs systemthere, but if it's points, if
it's a virtual currency, yeah,of course you can, right?
(23:43):
They got APIs and all that stuffgo crazy.
so like that's, example.
and also it's real money, right?
So you can't properly, leveragethat because, you know, if you
don't have leverage, it's just,it's real money, it's coming
outta your pocket, you know,whereas points you could just do
a lot more with, right?
there's an interesting app thatI'm building for the app store
(24:07):
and I'm really excited to launchthe app store because I'm gonna
be building a bunch of stuff forit.
I run a local, tech and meetupcalled Sarasota Tech.
We get, between a hundred to 200people that show up every month.
we have issues with peoplechecking in when they arrive
with Luma.
Right.
So Luma's an event managementapp.
It's great.
but what incentive, what reasonwould, an attendee check in?
(24:32):
Sure.
I mean, we can gate that stuff.
We can do a little wristbands,but it's a free event.
so we don't want to do that.
and we don't wanna havesomebody, just kind of sitting
at the door checking everybodyin, the whole time.
That's lame.
The idea is to build an app thatwill reward people for checking
in.
Great.
right.
So people will get, a couplepoints, for checking in and
(24:55):
these points.
yes.
Like we'll give them experiencepoints, but also, you know,
currency as well, a virtualcurrency that eventually they'll
be able to spend in the storefor a hat, right?
or for, you know, for, I knowstickers or something like that,
right?
And so it just makes it muchmore interesting.
So, I'm really excited to launchthe app store, the developer kit
(25:17):
so that people can start to playwith this stuff in a, you know,
in a much more interesting way.
Phil (25:22):
Yeah, that sounds super useful.
And yeah, I can tell why that,that situation where like, why,
why check in, you know, I'mhere.
It's free.
Toli (25:32):
Yeah.
Phil (25:33):
Give them a reason and Drip, drip can power that, you
know, through that app thatyou're building.
Toli (25:38):
Yeah.
it's an incentive to get peopleto do what you want, basically.
and it's, you know, it's notmanipulative, it's not forceful,
it's nothing like that.
It's fun.
a game and people love to playgames.
Phil (25:50):
Yeah, and something that you brought up was that it's
very flexible.
and it made me think of it's avery flexible, system that you
can experiment with that hasvery little risk.
You know, whereas like if youwere to say, Hey, you're gonna
get paid dollars to dosomething, like there's a whole
(26:14):
bunch of crap, and there's thelegality side, there's the
infrastructure side to do that.
With Drip, you can just, what ifwe do this?
You know, what if we say, youknow, they show up, they get
points, and, and what if we putthis in the store that they
could spend their points on thatwould help us with this part of
our business or that part of ourbusiness?
Or maybe it'd just be a coolthing.
(26:35):
Like it's very, very flexibleand because there's no actual
dollars and cents involved thatyou're giving and receiving from
people.
You can just do it, you know,you can just, here, let's try
this out for the next quarter orfor the next month, or let's do
a limited time event that we,you get this and you can spend
(26:56):
it on that.
one last thing I wanted to touchon was currency.
we've been saying points,points, points, Yeah, you know,
we could just have somethingcalled points and you can call
it whatever you want as the, thebusiness owner using drip.
You can call thems or, or futurecoins or whatever the heck.
(27:17):
Berries, you know, the bearishNFT project that Toli is the
co-founder of uses berries, redberries and blueberries.
And fish, that's a third onealso.
So what are some, mean this isopen to both of you.
What are some ways or reasons touse multiple currencies versus
(27:37):
just like, here's my main pointsand we're just gonna use points.
Mike (27:40):
Multicurrency is one of the more interesting innovations
that's really come out of thisthat I don't think I've seen
anywhere else.
'cause it enables you to havepeople perform actions that have
different levels of value to thecompany without needing to value
them Equally.
So you can view it as actionsthat have, spend value and
(28:01):
actions that don't so what Imean by that is what we talk
about the traditional pointsystem, you know, for
traditional loyalty system.
Those actions have an actualvalue, you know, 5% rebate.
Essentially, every time I buy acoffee, it's a 5% rebate in
points that, I can redeem for,you know, every 20 purchases is
a cup.
(28:22):
We know that value.
if you were to mix in tweetingin there, it can muddle that a
little bit.
If you want to maintain an exactvalue of points, come in the
multicurrency where you can havethese other actions such as,
nons spend actions that aretweeting, that are, taking
social actions, that are playinggames.
and you have the ability to wrapthem around, these separate
(28:46):
currencies that can be redeemedat different rates, at different
values that you can exchange inbetween them, so that you can
take these nons spend actionpoints and earn points, without
having to fractionalize yourcurrent setup.
There's.
The ability to do so much morewhile allowing you to have value
(29:06):
your points appropriately.
that allows you to increase whatyour economy already can do
while not wrecking economy thatyou have existing.
it's also really interestingwhen you go into gamification,
which is a place where toll'sreally taken this.
Whereas a lot of these actions,can be used differently in games
where, people are setting upgames, in their discord or
(29:27):
setting up games.
outside discord that use thesepoints.
You can have an entire pointsystem that's built around the
gaming side where those pointsare more useful in a game.
Either that they have actionsthat could be taken in a game,
or they're used as a currency toplay that game.
in some instances you might notwant that to be the same
currency, that you have for yourother actions.
(29:48):
So the ability to have,multicurrency enables an
infinite way that you can run,your loyalty systems, that you
can run a point system, that youcan have a loyalty system
alongside a gamification system.
Uh, that before it was there,but enabled you to have much
(30:09):
more thoughtfulness into how youvalued and how you placed these
points.
Um, Toli what else have you goton this one?
Toli (30:19):
Yeah.
I think it'll, it'll get reallyinteresting when people start to
create relationships between allthese different points, systems.
you know, something easy tounderstand is, uh, you have
coins and you have gems, Coinsare common.
Gems are rare.
maybe you have an exchange ratebetween the two, maybe you can
buy a gem for hundred coins.
gems let you do things that youcan't do with coins.
(30:42):
gems let you, uh, you know,certain raffles or buy some
things from the store or maybe,in your game it's the premium
currency there as well.
And that lets you buy premiumskins or or whatever, right?
And so, you know, creatingrelationships between currencies
in a point system I think iscool.
(31:03):
very soon, you'll be able to dosomething like crafting where
you can, create different, uh,we'll call them resources wood.
Or, and whatever.
Magic dust, right?
So all of these three differentpoint systems that you can
(31:25):
collect in different ways.
Wood, maybe you gotta go do thisaction over here every day and
you get a random, you know, man,a wood every day.
the magic dust, maybe you haveto buy or you have to, obtain it
in like special events oroccasions.
then like, you'll be able tocraft things with this, right?
(31:45):
So, you know, maybe with thewood you can craft a, I don't,
I'm just making stuff up, but,uh, you know, a chair or
something.
And the chair, you know, it's aconsumable item.
And so the chair, when you useit, when you consume it, maybe
it refills all your stamina.
your energy that you've usedthroughout the day, in the
context of like an onlinecommunity, right.
(32:06):
So you can have like stamina orenergy kind of run out as you do
stuff throughout the day and itkind of like comes back
throughout the day, like a lotof games out there.
but you know, maybe you wannakeep playing or participating in
the community or something and,you're out of energy and, you
consume the chair, you sit onthe chair and that restores your
(32:29):
energy, right?
And so you can craft that chairor you can, do a combination of
wood and magic dust and maybeyou get, I dunno, magic wand or
something, that has, certainactions, right?
and so being able to createthese game systems, in an easy
way with Drip, I think is gonnabe very powerful.
and I'm excited to release, someof the features that we've been
(32:49):
cooking here.
So, people can have thatfreedom.
Phil (32:52):
Yeah, that sounds exciting.
Mike (32:53):
Yeah,
Phil (32:53):
Oh, go ahead, Mike.
Mike (32:55):
well, just the putting into the loyalty context, um,
the, the retention tool thatthis allows, just the
gamification of multicurrency isa retention tool that allows you
to be able to have you performthe actions, playing the games
that you want them to do, whilealso tweeting, while performing
(33:15):
other social actions, whileperforming purchases, or, or in
a defi system.
locking TVL could earn one typeof, of points system while
performing trading can earnanother.
It, it enables you to havevarious types of leaderboards
and various types of earn,various types of spend that
(33:35):
otherwise were locked into asingle system and you can't
value all actions equallybecause they're not of equal
value to the company.
So being able to have somethingwhere you can say, okay, all
defi actions are gonna earn, Dpoints while all social actions
are going to earn S points.
(33:56):
and then those can combine inwhatever formula you want for an
airdrop, while also beingspendable and not jeopardizing
the airdrop that we've had, issomething that doesn't exist
right now.
So that's something that's brandnew.
we've also seen people sayingthat, okay, I want to gamify the
ability to have an airdrop,whereas before I'm only going up
(34:18):
on a leaderboard.
What if I force people to createa choice.
I can spend those points forguaranteed, 50 airdrop coins, or
I can just see what I'm gonnaget in the leaderboard because I
don't know how the formula'sgonna work out there.
And maybe I'll get 57, or maybeI'm gonna get 20, but I can let
(34:39):
the dice fall as they are.
I'm just gonna leaderboard or Ican spend them ahead of time.
Or other people are saying,well, it doesn't matter.
I care about the totalleaderboard and I'm gonna let
people spend post, TG tokengeneration event.
All of these flexible ways, aresomething that drip enables that
hasn't existed before.
And that when you bring inmulticurrency enables just a
(35:00):
whole new level of.
Retention of a customer.
which I think is one of thereally key aspects is going back
to the concept of what good isacquisition without retention,
Phil (35:10):
Yeah.
And I think that's the bigquestion that, you know,
especially among Web3 andcrypto, I think is people are
starting to ask themselves as wesee, you know, TGE after TGE
after of these big hype tothings, and then they just die.
You know?
So drip drip is the answer forthat.
(35:30):
go ahead T.
Toli (35:31):
yeah, and I wanna riff off of what Mike just said about,
retention that's important,right?
to, the people that you'reattracting into your community
or your brand.
you want to make sure that theystick around, of course.
but I'm seeing a lot ofcustomers actually use it for.
Attention, right.
To actually get people the brandor the community, you know, for
(35:53):
acquisition, with something likea questing website, you land on
there and you see quests, ohgreat.
If I follow, other Twitteraccount, great.
I'm gonna get five points fivecoins.
Okay, I have five coins.
Now what can I do with this?
maybe they can, browse around,they see a store, they see they
can buy something for 50 coins,so they need, more coins.
(36:14):
So they're gonna try to figureout, how to get more of that.
And that's when they'll bepulled into, the discord or
maybe into, a telegram or, touse their app or game to earn
more.
Right?
And so, you know, it's a coolway to.
You know, to get people to movefurther down the funnel on top
(36:36):
of, you know, you having a greatproduct or you know, a great
service or community, you know,that will drive people, right?
And so, like your copy on thewebsite could like, kind of
suck.
Like your marketing, yourmessaging could like, kind of
suck.
But, if, if you're giving some,people something of perceived
value, doesn't really matter asmuch, right?
They'll just kind of, theincentive to get them to explore
(36:59):
further, to learn more,
Phil (37:01):
Creating this give and take economy is like already way
more engaging than just, know,whatever, whatever GPT copy you
might have on your website.
So
Toli (37:14):
right?
Phil (37:14):
I like that.
So something I wanted to askalso was flexible is Drip across
industries?
I know right now we are heavilyinvolved with Web3 ourselves and
with other people when we'rebreaking out of Web3 into
different situations.
(37:37):
and I know Mike, maybe you cantalk about this'cause you've
actually talked with some peoplewho are not related to Web3 at
all.
for Drip and what we can offer,what are some ways that like,
totally, totally disconnectedfrom Web3?
Regular web two companies canuse Drip.
Mike (37:55):
So.
We we're seeing that, and thisgoes back to an earlier exam I
spoke about with McDonald's.
people that aren't in Web3 canuse drip in, in all the ways we
spoke about, but it's reallyinteresting to them because
loyalty in the traditional worldhas evolved, to be so solely
focused on spend actions.
(38:16):
Uh, and we're seeing somethinglike 75% of, uh, millennials and
and younger have no interest inthis because they're, they've
become immune to seeing the sametype of marketing over and over
and over, uh, and they wanna berewarded for their actions.
We're seeing this, especially onthe social side, where social
(38:36):
actions have true value now.
It's not just a perceived valueanymore.
the right person tweeting aboutyour company can.
Change the fortunes of what yourcompany can do.
A viral post can make or break abrand.
So we're seeing this branch outhere where these tradit
companies can really start tobuild a new marketing engine
(39:00):
based around this retentionmarketing.
and that is a side where Dripcan really thrive and really
help them.
It's something that hasn'texisted in that world.
since it was formed in a newworld in the Web3 generation, it
can really help all these webtwo companies, come to life and
bring them forward.
I think it goes to the Web3ethos more than even the
(39:22):
blockchain side.
Now, all this is done easilywithout use of blockchain,
without use of that, but all onthe Web3, ethos of Community,
community, community, communityversus the web two side, which
is traditionally audience.
The main difference there is aone-way conversation becomes a
two-way conversation.
Drip is actually almost more ofa, it's definitely the wrong
(39:48):
word to say, but a savior tothose web two company programs
because it can help, revitalizeand bring them to the next
level, versus Web3 where a lotof these are, they're table
stakes.
It just makes sense that we dothis there.
it becomes revolutionary whenbrought back to Web Two World.
Toli (40:09):
And I, think that's, you know, on the topic of who is
this for?
You know, we started in Web3,right?
You know, Web3 Native company.
but drip is not a Web3 app.
yes, we have, integrations, theylet you reward people for on
chain actions, like holding NFTsor, buying, something or
performing on chain actions.
(40:30):
Great.
the majority of the platform isactually, not specifically for
crypto, it's designed to be veryflexible, you can plug it into
pretty much any app or game thatallows you to, integrate with an
API or maybe mods or somethinglike that, we started here, in
crypto, in Web3, you know, and alot of our customer bases here,
but we're starting to see a lotmore, adopt this, crypto gets
(40:52):
it, now because these ideas ofhaving a currency that works
across multiple apps, that's adefault in crypto, Like you have
Ethereum and you could spendEthereum on 10,000 different
apps.
I can send you Ethereum, right?
Like you understand that, somepeople in crypto.
(41:15):
naturally they get it.
but you know, everywhere elsebest example for them is in
games, in gaming, specificallymultiplayer games where, you can
have, virtual economy orcurrency, that you share with
other people.
Yeah, it'll be interesting oncewe step, further into, streaming
and gaming and, eventually, moretraditional brands and mom and
(41:38):
pop shops, to replace the,loyalty systems, that they're
using now, that people justdon't love.
Phil (41:44):
Yeah.
the age of the stale, boringloyalty system is to an end.
I think people, like Mike said,younger people, millennials, gen
Z, it just doesn't work, justdoesn't matter.
it's everywhere.
So it's, if it's everywhere,it's nowhere.
It doesn't make any difference.
So something like Drip comingalong and really evolving it, I
(42:08):
think is going to be really coolto see.
I wanted to ask about Drip is atthe moment with, you know, we've
kind of gotten into Drip 2.0recently.
What are some recent features,some upcoming features that can,
people can look forward to andthat will make their lives
(42:29):
easier?
Toli (42:30):
Sure.
Yeah.
So just, so people know, whatDrip 2.0 is so, so 1.0 was
basically what I describedbefore, which is the Discord
bot.
Very powerful Discord bot.
you know, like you could evenset up your API, directly from
the Discord bot.
We didn't really have a web app.
it was just a Discord bot, Andwe kind of designed it that way
specifically.
So everything's right there soyou don't have to go back and
(42:51):
forth.
Drift 2.0 is Discord bot is oneapp of many that you can plug
into, you know, into your, brandor your community, right?
you know, other apps are gonnabe Telegram.
Oh, we've got some really Cool,gaming stuff that's coming out,
(43:11):
right?
So plug and play games, likefull games, like with
multiplayer and tournaments andall that stuff.
so that's 2.0.
So basically this idea where youcould just do a lot more with
it, right?
So I.
You know, a couple of examplesof stuff that's coming is a
public drip developer kit.
we've been running this inprivate with a few, studios, dev
(43:32):
studios.
they've been using, the dev kitto create integrations, for the
app store for you to use, right?
So there's that.
we recently kind of stealthlaunched multi-tenant and
multicurrency concept where youcan create, as many currencies
as you want and share them withother brands or communities.
we've got some cool dev stuff,coming out.
(43:56):
An updated API, which includesblockchain, API, a really,
really robust Quest builder,right?
So right now you actually createquests inside of the Discord
bot, and it's a greatexperience, right?
Like you could create a questliterally in about five seconds.
It's like three clicks.
which is great, you know, andthat's gonna stay there as a
(44:16):
quick Quest option.
we've got a much more robust,version for the app, where you
can create flows, and multipletasks that are linked together,
under a bigger quest.
and so now a quest, isn't justfollow this account, it's follow
this account, create a post withthis hashtag and refer a friend.
(44:37):
So much more advanced quest,systems coming.
the ability for you as a brandor community manager to better
understand your people, yourcustomers, your members,
whatever it is, right?
So, people like your users willbe connected with you somehow.
(44:57):
whether it's.
through an email or throughTwitter, right?
Like for them to use the dripsystem and the points and
everything, they have to connectat least one account like
Discord, right?
and so we're gonna be providinginformation to brands, to better
understand their people, right?
So analytics, activity, kind ofsentiment scores and all of that
stuff.
So that's gonna be a big levelup, especially for enterprise
(45:19):
stuff.
a few of the other things thatare coming is, premium currency,
which will allow you to actuallysell your points for money,
right?
So imagine you, like you'replaying a game you can buy a,
you know, a bundle of gems, for5 99.
Great.
(45:40):
right?
So you're gonna be able tomonetize, your people, your
community that way, right?
And then a big focus on, onacquisition, right?
So we nail retention for sure.
The acquisition component, willbe, so you can fire up something
like a questing website veryeasily or integrate points into
your existing website so peoplewill be able to, to browse your
(46:02):
site and as they read content,or they can collect points and
you can kind of scatter this,you know, all throughout and
just get people to, you know,spend more time on your website,
you know, using, points orcurrency as, as the incentive,
right?
I think overall a big focus onsupporting developers, and then
supporting the marketing teams,behind, our customers and brands
(46:24):
to give them a better picture, asnapshot of their community, and
to help them to acquire, newusers a lot easier.
Phil (46:31):
If people want to get started with Drip and they,
let's say this is their firstinteraction with Drip right now,
is listening to this podcast,watching this podcast, where
should they go?
What should they do?
Toli (46:43):
Yeah, so just visit the website, drip.re explains
everything there depending on,when you, see this, you're gonna
see an app store there as well,so you'll be able to browse and
see what kinds of apps and gamesyou can plug into your future,
economy or your future pointsystem.
just check out the website, pokearound.
the website's very interactive.
You can click on the currency,point system table and edit it.
(47:06):
So yeah, just poke around, playwith it and, if it makes sense
for you start, it's free tostart.
especially the Discord bot isfree.
you know, that'll give you agood idea for how to, make your
community a, you know, a really,really cool, basically
multi-player game.
once you're ready for moreadvanced stuff, you can upgrade
to pro and that gives you accessto more of the web app and, the
(47:26):
advanced questing, et cetera, etcetera.
Phil (47:28):
Perfect.
Mike, did you have anything toadd?
Mike (47:31):
Yeah, you can also feel free to reach out to me.
You can find me, anywhere.
my telegram is fellows, that'sROFF, three LLOS.
So hit me up on Telegram, findme on LinkedIn, find me on
Discord at the same one, orTwitter, they're all the same.
The ROFF three LLOS.
So you find me pretty much anyplatform that way, and happy to
(47:52):
chat.
Phil (47:53):
Alright, thanks again, Mike.
And to, this has been a greatfirst episode of our new
podcast.
We're gonna be talking a lotabout, building communities,
economies, the next evolution ofPoint systems.
everything cool about reallyleveling up the business, the
relationship between a businessand a brand and their consumers
(48:15):
taking that to the next level sothat everyone's happy all the
time, whether it's buying orwhether it's interacting.
of cool stuff we can do withDrip.
Um, so yeah, thanks again and,we will just see you all in the
next episode.
Mike will be there and to willbe crushing it, building out his
(48:36):
wind of apps, all sorts of stufffor Drip.
I.
Toli (48:40):
Cool.
Mike (48:41):
Thank
Toli (48:41):
See you.
guys.
Mike (48:41):
you.
Phil (48:42):
See you.
later.
Mike (48:44):
Cheers.
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