Everything is Logistics

LLM search is only about 1% of the total search market. Google still controls roughly 88%. So why do so many marketer's content strategy sound like it was written by someone in a panic about AI overviews? 

This week we're resurfacing a conversation with Grace Sharkey of Orderful to reset what SEO actually looks like for logistics in 2026, with a new intro reacting to Google's recent guidance on what does and does not matter.

Most conversations about nearshoring assume you're moving away from Chinese manufacturing. Kerim Kfuri, president and CEO of The Atlas Network, has a harder truth: a lot of "nearshoring" is just Chinese foreign direct investment building factories in Vietnam and Mexico. The geography changes. The supply chain dependencies don't necessarily change with it.

In this episode, recorded live on the expo floor at the Logistics Worl...

Robert Kowton left a decade at Coca-Cola, walked into freight brokering in 2008 with zero customers, and built a reputation around two things most brokers avoid: LTL and US-Canada cross-border freight. In this conversation, he breaks down exactly why those shipments trip people up and what it takes to get them right.

In this episode, you'll learn:

• Why LTL freight pricing works like a la carte dining, where every carrier a...

CMPC moves pulp, lumber, plywood, and industrial and consumer packaging from 16 manufacturing sites across South America into North America. Roughly 10,000 TEUs and 300,000 tons of breakbulk annually, touching every Incoterm. Charlie sat down to break down what it actually feels like to run that supply chain through live tariff uncertainty, legacy system inertia, and a Manifest conference floor full of vendors asking for 25 minutes...

Most US logistics pros in the US talk about Mexico from a very surface-level approach. But most have never been on the ground to take in and appreciate the nuance that exists with our number one trading partner.

I just got back from 8 days in Mexico City: four doing some hosting on the main stage at The Logistics World Summit and Expo, four wandering the Roma Norte neighborhood with my husband Badr. What I saw on the confere...

A 3PL moving 5,000 containers a year can bleed about $120,000 in avoidable detention and demurrage. Tyler Hughes says the fix is not another pretty dashboard. It is cleaner data, better reconciliation, and fewer blind spots when the container hits drayage.

In this episode

• Why ocean visibility still breaks even when everyone says they have data
• How Vizion cleans carrier, vessel, terminal, rail, and truck events into something usabl...

Most warehouse operators have no idea what's actually happening on their floor right now. Not a rough estimate. No idea. The WMS says one thing. Ground truth is something else entirely. And the workers running the operation walk 12 to 15 miles a day on concrete trying to close that gap.

In this episode, Blythe talks with Sankalp Arora, CEO and Co-Founder of Gather AI, live at Manifest 2026. Gather AI uses drones and cameras ...

Most people see a Ryder truck on the highway and think "trucking company." That's not wrong — but it's missing 100 million square feet of warehouse space and 2,000 autonomous robots.

Gary Allen is the VP of Supply Chain Excellence at Ryder, and he stopped by the Everything is Logistics podcast booth at Manifest to talk tech selection, the build vs. buy debate, and what it actually takes to navigate a market with thousa...

Supply chain storytelling isn't a nice-to-have skill. It's the reason deals fall apart before the demo starts.

Sofia Rivas Herrera has spent years building one of the most recognizable personal brands in freight, from a full-time role in supply chain at HP, with her sister running the creative side. We recorded this conversation live at Manifest 2026.

In this episode:

▪ Why your freight tech pitch fails before it e...

Freight fraud has moved way past the old stereotype of random cargo theft.

Barry Conlon, CEO of Overhaul, joins Blythe from Manifest to break down what’s actually happening in the market: more sophisticated criminal networks, more pressure on shippers to own the problem, and a growing gap between how fast freight moves and how well it gets verified. He argues that prevention matters more than recovery, because by the time you&...

Most logistics companies are holding their back office together with "shoestring and bubble gum." When 25% of your bills get rejected on the first pass, you aren't just dealing with paperwork -- you're dealing with a liquidity crisis.

In this episode, Upwell CEO Charley Dehoney explains how to automate the "messy middle" of the delivery-to-cash process. We dig into why your TMS probably isn't talking to your accounting software and ...

Blythe and Grace Sharkey (Orderful; formerly FreightWaves) break down what everyone’s been talking about coming out of Manifest: agentic AI moving into real workflows, drones/computer vision becoming more practical, freight fraud getting more coordinated, and why “end-to-end visibility” still isn’t end-to-end (spoiler: carrier adoption and execution still run the show).

The gist (what we cover):

• Agentic AI...

CargoRex.io 2.0 is live and this isn’t a paint job. It’s a rebuild around how people actually research logistics tech when they don’t know what to search for yet.

In this episode, I break down what changed, why it changed, and how to use CargoRex to move from “I think we have a problem” to “here’s the shortlist and the questions we need to ask.”

What’s inside:

-- A redesigned site ...

Everyone loves a shiny demo. Nobody wants to talk about the messy middle: implementation. That’s where budgets blow up, timelines slip, and teams quietly blame the software.

Nate Johnson (CEO of GLCS) joins Blythe Milligan to break down what actually makes logistics tech rollouts work.

• The first question teams skip: “Why are you buying this?”
• Why “go-live” is not the same thing as success
• The hidden co...

4.6 million podcasts exist. Only a tiny slice stay active. The difference isn’t gear or luck. It’s whether you respect the listener’s attention (and measure it).

In this episode, I’m joined by my husband (and longtime podcaster) Badr Milligan to recap what we learned at Podfest Orlando and how to apply it to your company’s show.

Takeaways:

• Track completion rate (aka average consumption). It tells you ...

Cold calls. Tight lanes. Government freight.

In this episode, I’m talking with Garrett Bowers, owner of Bowers Trucking and an SPI Logistics agency owner, about what it takes to build a steadier carrier business when the market is doing what it always does.

We get into why he swears by early-morning prospecting, how he thinks about tighter lanes and saying “no” to the wrong freight, and what changes when you stop tr...

If you’ve ever wondered how a massive industry event like Manifest manages to feel timely, relevant, and most importantly useful, this is the episode for you. I’m sitting down with Tanzil Uddin, SVP of Content and Partnerships, to peel back the curtain on how they build a world-class agenda without falling into the vendor karaoke trap.

Tanzil explains the listening tour strategy that begins almost a year in advance, wher...

In the finale of our Best of 2025 series, we’re highlighting the modes and legalities that usually stay "out of sight, out of mind." We start with Jason Aristides of Open Tug, who is bringing tech to the 12,000 miles of US inland waterways. Then, maritime law expert Lauren Beagen joins us to break down the residual effects of the 2025 port labor strikes and the new Office of Shipbuilding. We wrap up with Grace Sharkey, diving...

It’s birthday week at Everything is Logistics! To celebrate, we’re digging into the vault to cover the heavy hitters: Janet Labuta explains why "importing is not for cowards," Kevin Lawton drops a truth bomb on why 90% of warehouses are still manual, Grace Sharkey helps us navigate the hype of delivery drones, and we take a deep dive into the booming infrastructure of South America.

• Key Takeaways: 
  • Why AI is ...