What does it take to build trust in freight?
In this episode, recorded live at TMSA Elevate in Austin, Texas, SPI Logistics' CRO Senior Vice President, Mike Mikulik, joins Blythe to share the freight fundamentals that never go out of style, like proving your worth, asking better questions, and why breaking bread still beats fancy tech.
Whether you're a new broker or a seasoned freight agent, this conversation is full of tried and true insights that can level up your relationship game.
Key takeaways:
- Always start small and prove yourself before trying to win the biggest lanes.
- Brokers should understand their customer's supply chain to provide real value.
- Empathy and relationship-building still outperform tech during critical moments.
- Asking for referrals directly (and consistently) can unlock huge growth.
- Freight agents need ongoing education to stay relevant in uncertain markets.
LINKS:
- Mike's LinkedIn
- The Ultimate Guide for Experienced Freight Agents
- SPI's Secrets to Building a Successful Freight Agent Career
- Become an SPI Freight Agent
- SPI Logistics' Website
Feedback? Ideas for a future episode? Shoot us a text here to let us know.
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THANK YOU TO OUR SPONSORS!
Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interviews powered by SPI Logistics to hear from the company's agents on how they took the entrepreneurial leap.
Shipium is the ML-powered shipping platform built by the executives that created Amazon's supply chain technology. They help 3PL & retail leaders like Stord, Ryder, and Saks Off 5th to reduce shipping costs by an average of 12% while improving on-time delivery.
CargoRex is the logistics industry’s go-to search platform—connecting you with the right tools, services, events, and creators to explore, discover, and evolve.
Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.
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