The Top Phrases Searched on CargoRex

Our sister company CargoRex has been monitoring the keywords users are anonymously searching for on the site so in this episode, we’re breaking down what those phrases are.  

What You’ll Learn

This episode breaks down five months of anonymized CargoRex search data to show what logistics buyers actually look for — and where companies are failing to show up.

Key Points

• The top search terms on CargoRex (visibility tools, TMS, freight audit, CDL schools, and company-specific queries).
• Where searches get zero clicks and what that reveals about missing listings, bad keywords, or weak profiles.
• How profile completeness, verification, categories, and tags determine your ranking in the directory.
• Why CargoRex is becoming a research destination with lists and CSV exports to use for AI-powered analysis.
• How this data gives companies market intelligence and a clearer path to showing up for real buyer intent.

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THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.

CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.

Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

Episode Transcript

Unknown (00:37):
Hey, welcome

Blythe Brumleve (00:42):
into another episode of everything is
logistics, a podcast for thethinkers in freight. I am your
host, Blythe Milligan, and weare proudly presented by SPI
logistics. And in this episode,I wanted to give a look into
some of the search behavior thatis happening on the cargo rex.io
website. Now, for folks who maynot be familiar with this brand,

(01:03):
over the course of the lastyear, I have been somewhat
documenting building a newproduct in the logistics space
meant to break down informationsilos. The mantra of our site is
building the search engine forlogistics, where we bring
together all of the contentcreators, the events, the
technology, the solutionproviders, the service providers

(01:25):
that are servicing the logisticsand supply, greater supply chain
industry, and then bring thatinformation under one roof. So
we can kind of break down a lotof these information silos that
exist across the industry, andit's been a labor of love to say
the least. This project itselfhas been in the works for, you

(01:46):
know, years. When I say in theworks, I mean, you know,
whiteboarding and brainstormingand researching into how I can
bring a new product to thelogistics market that makes the
most sense for me, my brand, andthen for the audience and what
the audience actually wants. Andfor the first time since we
launched this new product backat manifest in February of 2025

(02:10):
we have some early indicators,some early data that we can
proudly share with y'all on thissearch behavior of what's going
on when users arrive to thesite. What are they searching
for? What are they trying tofind out more information on
with all of the companies thatare now listed over 2000 that
are listed on the cargo recsite, what are they searching

(02:31):
for? And are they findinganswers to that search? And this
has been a feature that isavailable privately to to me and
my team. So we get what's calleda weekly search behavior report
where we can see a breakdown ofit's completely anonymized data.
So I need to stress that I'mnot, you know, seeing
information, or I can't evenhave the ability to see

(02:53):
information of the folks who arecoming to the site searching for
something, and then do they findit, or do they not find it? I
can't see the people that areactually making those searches.
What I can see, though is theactual search phrase being
queried. And so what are thosesearch phrases being added into
the search bar that's beingadded into the site? And then

(03:15):
how many times that phrase isbeing searched, and do they
actually take a click? Do theyfind a business or a piece of
content that they really want toengage with enough to click to
the next page? And so that's thereport that I get and that I am
summarizing and now bringingthis to all of you. And so we
launched this feature back inJuly, and so we have kind of

(03:39):
about five months of data now.
You have to understand that thisis a brand new website. It's
very challenging, I think, intoday's modern web world, to
build a site that peopleactually come to. And I say that
with, like, you know, fullregard for, you know, a lot of
the marketing effort or effortsthat are being performed and

(04:00):
that are being done, mostly inmy hypothesis, especially as
owning digital dispatch. Youknow, for the last, like six or
seven years, however long thiscompany has been around, digital
dispatch is my websitemanagement company. But that's
how I first got started in ornot first got started in
freight. That's my firstfounder. Story in freight is

(04:21):
launching digital dispatch, sobuilding websites and managing
them for clients within thelogistics industry. And so
coming back to today's world,I've been doing that for so
long, because the webinfrastructure as we know it has
existed for the better part ofthe last, I would say, probably
25 years. And so the web worldthat we find ourselves in now is

(04:42):
shifting, where informationdiscovery is still happening on
Google. To a large extent, it'sstill happening in the Search
Engine environment, but socialmedia has come in and started,
you know, claiming all of thoseeyeballs. They've been doing
that for the better part of thelast decade. Then you have
YouTube, you have podcasts, youhave all of these different
things that are commanding yourattention that a lot of

(05:05):
marketing strategy has shiftedto where you really only have
there's really only two types ofwebsites that exist anymore that
you're going to promote out toall of those channels, number
one, and primarily what I domake still today is static
websites, so four or five pagebased websites, they're really

(05:25):
meant for, you know, sort of thefinal Trust, the final sales
step, the final sales processthat you're, you know, you're
marketing yourself out at.
Events, at conferences, at withyour content, with emails, with
sales outreach, cold calling,you're doing all of those
things. And then the buyer, orthe potential buyer, the

(05:47):
potential lead, is going toGoogle, putting in your company
name, coming to your website tosee if you're legit. And then
they see you're legit. Theycheck out your about us page.
They see who maybe you've workedwith, or your partner's
integrations, all of that, andthen they choose to convert that
way. So that is a staticwebsite. That is mostly what I
am seeing companies make now,even less than four pages. I'm

(06:10):
seeing a lot of like one and twopage websites, if you just want
to get something up quickly,just really long one page
websites. And so that that's onecategory, and then the other
bucket of categories is, or theother bucket of type sites are
these heavy content sites. Iwould consider everything as
logistics, as a heavy contentsite, because we publish all of

(06:32):
our YouTube videos, all of ourpodcasts, we publish all of
those to the site. So we havehundreds, maybe 1000s, at this
point, of posts over oneverything is logistics site. So
that's a little bit different ofa beast. Cargo Rex falls
definitely in that lattercategory of a different beast,
where it's a not justa directory of the entire

(06:54):
industry, or I'm trying to buildit for as a directory of the
entire industry, but it's my jobto make it also a destination
that people aren't just going tocome here once and do one search
and then be gone. I want them totreat cargo wrecks as a
destination, not just adirectory, and so being able to

(07:16):
pull in all of the associations,the service providers,
technology events, all of thosethings under one roof. And so
now that you kind of have this,this thought process of, you
know, what types of websitesexist nowadays, where the
internet is kind of shifting towhat companies are purchasing
and what mainly they're notpurchasing. What I'm seeing is

(07:39):
that I'm seeing a lot less blogsfrom company brands, and I'm
seeing more of just static basedwebsites. And so knowing all of
this, and knowing how theinternet is kind of trending in
or in how the attention istrending in whatever direction,
you know, with cargo Rex, it wasreally a long thought process

(07:59):
of, how do we make this morethan just, you know, a logo and
company descriptions on ascreen, because that's that's
not going to keep people comingback to the site. And so that
was a big reason why we addedevents and creators and Creator
content to the site using RSSfeeds. So then that way we can

(08:22):
pull together all of theseinformation resources and these
networking and theseconversational opportunities,
bring them all under one roof,and then that's how you create a
destination, not just adirectory. And so that was the
big sort of thought process, andwhat we've been implementing
over the last year, and all ofthese different features that

(08:44):
have existed. And so that allowsus to build that destinational
brand from a cargo Rexperspective. So then, that way,
we are continuously serving theusers up with relevant
information of what they want,what they're searching for, and
ultimately, if they're findingthings or they're looking for
things that they're not findingfor on the site. And so that's

(09:05):
where the weekly search behaviorreport comes into play, where it
is the most important email thatI get each week, because this
report shows me and shows theteam, this is what this is what
buyers are searching for. Thisis what researchers are
searching for. If there's a lowclick through rate, that means

(09:26):
they're not finding theinformation that they're looking
for. So that's a service failureon our part, and something that
we need to improve, but alsomaybe some outreach that we need
to do. So there's a lot of datathat can be gathered from these
weekly search behavior reportsthat, again, are completely
anonymized, but when we launchedthis back in July, so we get, I
get these reports weekly. Soyou're thinking July, August,

(09:50):
September, October, November. Atthe time of recording, this is
day before Thanksgiving. So wehave almost five full months of
this weekly search behavior datathat has come through, and I
thought it would be a funepisode, as I'm doing my own
content planning for 2026 of howwe continuously build on the
momentum of what we got so far.

(10:14):
How can I map this out for 2026and so, using my own research
tools, using the cargo Rex dataand and lumping them all
together into one sort ofresearch report, I thought it
would be fun to go through thesephrases together, so with the
goal and with the hopes thatother folks can see this out
there. You know, can I. Youknow, really see it as

(10:38):
motivation to if you're not oncargo Rex, to make an account
all all accounts are free, butthen to list your business, make
sure the company you're workingfor is already on the site, and
then using and interacting withthe site on a frequent basis. So
then, that way, we are providingyou with the informational

(10:59):
resources that you're lookingfor. So all of that to say,
let's dive into some of thesenumbers, because I think they're
so fascinating. And my favoriteresearch tool of choice is
notebook LM. It's from Google,if you haven't used it before,
Google a year ago, they made meeat my words, because a year

(11:19):
ago, I was saying that Google'sfinished their toast. Chat GPT,
the user behavior has alreadyshifted away from Google over to
chat. GPT, it's just going to bea natural sort of slow death for
Google, because they can't gettheir stuff together. For, you
know, the evolution of howpeople are discovering
information. Well, they gottheir stuff together, and they

(11:41):
have been unloading these newproducts after new products, and
these features on top of these.
You know, obviously Gemini istheir number one platform, but
my number one platform fromGoogle is notebook LM, and I'm
going to bring this up on thescreen right now. So if you're
just listening, then what I'messentially going to show you is
just the back end of notebookLM, and how you can upload

(12:03):
different files into notebook.
Lm, have it do deep research. Itcan create these research briefs
for you, and that was the goalof cargo Rex, is that we want to
be able to surface thisinformation for you, and then
with a brand new feature that wejust added to all accounts, is
that the ability to not onlysave businesses to a specific

(12:27):
private list, say you're lookingfor a new TMS or visibility
software, because both of thosephrases are at the top of my
brain right now, and you'll seewhy in just a little bit, but
Say you're searching for one ofthose two new things to start
scoping out what the buyingprocess is going to look like.
And so when you bring in thosethose different keywords you're

(12:49):
searching for it on the site,you have the ability to save
businesses to a specific list.
Say, visibility. Well, we'rejust going to go with that
example for right now, but sayyou visibility is a visibility
tool is what you're in themarket to search for. And so
from that, you'll be able tosave all of the businesses that
are listed under the visibilitycategory as info, all the
businesses on cargo regs. Youhave a maximum of five

(13:13):
categories that you can choosefrom. So there's no there's
hopefully no spamming, but wetry to limit spamming as much as
possible, and and with thecategories that you're able to
select. So we just wantbusinesses, you know, adding,
you know, 30 differentcategories that don't belong to
them, just so they can show uphigher in the search engine
results. What we wanted to dowas limit that amount so you can

(13:35):
save all of these businesses toa specific list, and then go
into your account and exportthose, export the that list into
a CSV spreadsheet file. Now youtake that information and you
can go to any LLM of yourchoice, any research tool of
your choice, and you'll be ableto, you know, surface more

(13:56):
insight from that databasesimply based on the data that
we're providing to you. So we'resurfacing the data, we're
surfacing the results of thebusinesses that you're
interested in researching moreabout. Then you can take that
information and load it up intoyour AI tool of choice, and now,
coming soon, hopefully beforethe end of 2025, we're going to

(14:19):
add the ability for you to addcontent and events to those
lists as well. So say,visibility. You want to do a
full scale research onvisibility, and so you'll all of
the content creators, which wehave over 100 content creators
in the logistics and supplychain space. I know there's more

(14:41):
out there, but those are theones that I am surfacing right
now. I'm surfacing that thoseCreator content to those
potential buyers, so then thatway, they can use their content
as research and make the buyingprocess simpler. Now, before the
end of the year, what you'll beable to do is say myself, if I
have an episode on visibilityproviders, if I did an interview

(15:03):
with a visibility provider, thenwhat's going to happen is that
those types of results will besurfaced to the user, and then
you'll be able to save that toyour visibility list, and then
you'll be able to export all ofthat, not just the businesses,
but the content as well. Andyou'll be able to export all of
that into a CSV file and thenupload it into your AI tool of

(15:23):
choice, which then takes theresearch game so much further,
and there's so many excitingthings that you can discover and
unearth from this. And that'swhere the. Guess the central
part of this episode is, isgoing to be, is diving into, you
know, taking that informationalresources and then lumping it

(15:44):
in. And what can we gain fromthis type of informational
resource? And so the sources forthis particular episode, I'm not
going to be using a list fromcargo Rex, though I will do an
episode on that in the future.
But for the sake of thisepisode, we are using the
internal weekly search behaviorreports. What what queries are

(16:06):
being searched the most is therea click through rate, what
businesses that they're clickingon from that what businesses and
brands are being searched for onthe site? Is it resulting in a
click or not. And so knowing allof this information, you'll be
able to not only justify yourresearch process starting with

(16:28):
cargo Rex or starting on cargoRex, but then it can also serve
as motivation to the folks outthere who are working internally
at a logistics or supply chaincompany. And if you fall within
any of those differentcategories, then I highly
encourage you to make sure thatyour listing is on the site,
make sure that that listing isclaimed, that it is fully filled

(16:49):
out, and then from that fullyfilled out, then you will rank
higher in the search engineresults, because we want to make
sure that We are surfacingverified profiles, profiles that
have an owner, the completenessof the profile also affects how
you show up in the search engineresults. And then for those who
are plus or Premium Members,then you show up even higher. So

(17:11):
very similar to how Googledisplays their search engine
results. It's okay. What's themost relevant for the audience.
And then here are the quote,unquote sponsored section, but
we're combining the two of thosetogether. So if, if you're a
plus or a premium member, thatis added incentive, added
advantage for you to be surfacedat the top of those search

(17:35):
engine results based onrelevancy, and then also your
profile completeness,verification, and then how you
are interacting with the site.
And so knowing all of that, thenyou can take your own listening
to the next level by simplyadding all of this information
into your own profile, which isessentially a one page website.
So we're going full circle here.

(17:58):
So let me go ahead and bring up.
This is the back end ofnotebook, LM, and with the back
end of notebook, LM, let's justgo ahead and take a peek here on
the screen. And so what you cankind of see over on the left
hand side, I'm going to get ridof this video for right now,
because it's not relevant towhat we're talking about right
now. But on this left hand sideof the screen, what you'll see

(18:19):
is all of the different searchphrases that we have collected
over the last since July, and soall of these different phrases.
Now, I could do a little bitmore cleanup, especially with
the order of how these phrasesare being shown, but you can
kind of just see it in its rawenvironment. I mean, this is
literally, you know, compiledfrom me, from we don't have the

(18:40):
the full picture recordingcapability yet that it's in the
works. And when I say that, Imean yet, because I spent last
night going through each combingthrough each of our weekly
emails, copying and pasting theminto a spreadsheet and then
taking that spreadsheet anduploading it into notebook. LM,

(19:00):
so what you're seeing right nowis the spreadsheet that I
created myself, but I probablyshould have sorted it a little
bit better, so it's a little bitmore of so it's a little bit
more, I guess, attentiongrabbing, but right off the bat,
visibility, and that's why Ikeep talking about it, is
because this is a major gap thatwe could improve on, but it's
also a big gap of the solutionproviders, or not a gap, I

(19:25):
should say, but a goodflashlight in the dark of what
users are searching for, whythey're searching for it, and
what that click through, rate ofthem finding The solution that
they're looking for. So you cansee it right here. Search count
was in this particular report.
Now their visibility appearsseveral times throughout this,

(19:48):
you know, sort of spreadsheet.
You can kind of see too. You cansee where, you know, digital
dispatch. I'll come back to thathere in a second, TMS, CDL,
schools, even some of theseother ones, because we do have
an auto fill on our on our site,and so the auto fill will
automatically start populating asearch result based on what

(20:08):
you're typing out in the searchbar. So that's why, on this left
hand side, you might see somewords that aren't completely
filled out. That's why, isbecause they found something or
they didn't find something. Inthis particular case, they're
looking for you can see how thisparticular user is probably all
of the same user that was comingthrough and they were clicking

(20:29):
in green zero click throughrate. They didn't find anything.
Then they clicked their wholebusiness or they they tried to
search for their. Whole businessdidn't find anything. Then they
tried different variations ofgreen worldwide, and they didn't
find anything. So what was thelogical next step for that
person to do is they were, if Ihad to read between the lines,
this was somebody from thisbusiness looking for their

(20:51):
business, and then what happenedafterwards is that they didn't
find their business. So whatthey're going to do is they're
going to create an account andadd their business. To the site.
So we can kind of see throughhere, like IANA is a good
example. In this particular partof the report, it was searched
once and click through rate 100%but if we look up a little
intermodal association that wassearched for once and no result,

(21:15):
no, no click through rate, andso that that is a little bit of,
kind of like a blind spot for usinternally to take, where it
intermodal Association, just asort of, you know, a behind the
scenes. We probably need to gointo the back end of the site
and add different synonyms tothat search phrase. So the next

(21:36):
time that someone comes to thesite, when they search for
intermodal or intermodalAssociation, that they're not
just showing IANA like youshouldn't have to know the
phrase I am. I mean, everybodyshould know the phrase IANA at
this point if you're working inlogistics, but you shouldn't
have to search for the specificphrase of IANA to find what

(21:56):
you're looking to find inintermodal association. So
there's some work that we needto do on our end of creating, of
telling the tech, of telling thedatabase that these two phrases
are synonyms. So that's a lot oflike the legwork of, if you
listen to any of my behind thescenes episodes previously,
building a search engine isreally hard, because there's

(22:17):
things that you can think about,but there's a lot of things that
you can't think about, and youdon't know until you actually
put the product in front ofother users and see how they use
the site, and see how they'reinteracting with the site, in
order to know what changes andimprovements that you can make
in the Future. So there's a lotof just really interesting

(22:40):
phrases that you can or insightthat you can gain from this. And
so just looking through just theraw data, I already have a ton
of ideas of new content that wecan make on the site that will
turn those zero click throughrates into something that's more
positive, hopefully 100% butthat's the goal, I think, for

(23:01):
for any site, but like freightaudit, that phrase right there
no click through rate. So if Ihave a freight audit business,
I'm going to cargo Rex, and I'mmaking sure that my profile has
freight audit at least selectedas a category or new, a brand
new feature that we justlaunched is tags. So features,

(23:23):
if you have auditing as part ofyour technological offering, of
your event, or anything likethat, then you add that tag to
your site. So then that way thisuser that came to the site and
search for freight audit thatclick through rate goes from 0%
to 100% or at least it has ahigher percentage. You know, if

(23:45):
there's two people that searchfor this phrase, you know, at
least 50% of them made, youknow, that made the connection
or found what they were lookingfor. Same with freight audit,
automation, Mia, I'm assuming,I'm assuming there's a mia from
talento is, you know, thatdidn't result in, you know, a
user finding what they werelooking for with Mia. And so

(24:07):
shout out to Mia. She's been a,you know, a guest previously on
the pod. But there's all kindsof examples that we can pull
from this type of information,transportation management
system. That's another synonymthat we need to add to TMS. So
that's, you know, work that Ineed to do on my part. Order
full is another one. Look atthat order, full, one search,

(24:29):
one click through, rate. And nowkeep in mind this is also these
phrases can appear multipletimes because this particular
report that I created, I justcopied and pasted it from the
individual weekly searchbehavior emails. Now the next
phase of this, to make it alittle bit easier on all of us,
what we're going to be doing isjust auto populating this to a

(24:49):
CSV spreadsheet. And if thisepisode does well, then what
I'll do on a regular basis,probably a quarterly basis, is
that I can make these searchengine reports with these weekly
search behaviors, I can makethis public to all of you, and
we can continuously make ourlistings, make our profile
better, and make the contentdiscovery, you know, a little

(25:10):
bit better in that regard. Butthere's so much insight that we
can gain from this. I mean, justlook at just all of these

(26:13):
different keywords that arebeing used. There's a lot of
insight that we are gatheringfrom this. I think this is
interesting too. Three pls usingcargo wise, that search phrase
in this particular email wassearched for 20. Advice, and
nobody came up. And so that is,that is a hint to not just my

(26:35):
team, but it could be a hint toother folks out there that with
a brand new feature, and I couldprobably show that to you right
now, if I'll just bear with me.
Let me for the sake of whatwe're talking about here,
associations, integrations, it'sa new feature that we added to
all listing pages. So if you'relooking at the video right now,

(26:57):
and I'll describe it for theaudio listeners, we're looking
at my listing page for digitaldispatch, we just rolled out the
associations we support and theintegrations that we support
through digital dispatch. Now,associations we support,
obviously, TMSA. I'm on theboard of TMSA, and so I was able
to add those to my profile. Theintegration section, I think is

(27:20):
going to be insanely beneficialto all of the listing owners out
there. If you don't have alisting yet, you need to get one
so you can add all of yourdifferent integrations. Because
if we go back to this tab, thereare people who are searching for
three PLS, using cargo wise, wecan kind of infer that maybe

(27:40):
this is a shipper. Maybe thisis, you know, somebody else that
is interested to know who isusing this particular tool,
because I'm already familiarwith it. I already know cargo
wise. I like it, and I want toknow what three pls that are out
here that are using thatparticular tool. And so just
keeping these different thingsin mind, like there's a goldmine

(28:01):
of information in here, not justfor us to create more content
for and create more contentaround and figure out where our
gaps are, but also from a vendorperspective, and making sure
that some of these phrases,these high intent phrases, that
you are ranking for them, thatyou are optimizing your profile
to rank for. And so I justthought that this was so

(28:23):
interesting, to be able to runthrough all of these different
categories. I highly encourageyou to watch the video version
of this. And what I'll also dois I will share the notebook LM
report, because I can make thatshareable, so I will add that in
the show notes so you can sortthrough this data yourself, so
that, in that way, you can makesure that you are looking at

(28:44):
some of these different keywordopportunities and being able to
tailor your listing for thosekeyword opportunities,
especially from an intentperspective. Because if I'm
working at cargo cargo wiseright now, I am encouraging all
of my three PL partners to makesure that they add on that
integrations list in theirlisting profile. I want

(29:05):
everybody to add cargo wise totheir listing profile. Now I
actually need to update thisbecause we use digital dispatch
as or I use digital dispatch aslike, anytime we have new
features that we launch on thesite, I always make sure that I
test them out on my ownlistings. First, we have a new
brand new layout, which is a lotcleaner than the one that we had
before, but we have a clear newlayout. And then we also have

(29:29):
the associations we support.
Most associations are added tothe site as well. So you can, I
mean, I need to put, like, Womenin Trucking here. I need to put,
you know, Tia, you know, cscmp,a lot of these associations that
I've, you know, supported andbeen to their events and things
like that. I need to add theminto that section as well. But
also my integrations, like Ineed to be able to add all of

(29:50):
the different tech companiesthat I can create technology for
in and around for your website,and aim to add that here. Now
McLeod is not necessarily one ofthose. I have done integrations
for clients in the past thatincludes McLeod as their TMS,
but I you know that that's onethat, you know I just added as a
test. So I'll probably, nexttime, if anybody looks at this

(30:12):
page, I'll remove that and addin our true integrations, which
is, you know, a little bitdifferent. So I'll make sure
that I get that added or edited,but just to be able to give you
a glimpse of what these phrases,you know, are hinting towards.
And I think that that's a goodsegue to take you into the next

(30:32):
of one reason I love notebook LMis that, if I'm going to show
you this real quick before weget into it, but over on the
right hand side, you can seethey offer an audio overview, a
video overview, Mind Map,reports, quizzes, flashcards,
infographics, slide decks. Thatmeans that, however best you
learn, you can use notebook LMto take data sources from cargo

(30:57):
Rex or our weekly search report,and then you can take those
sources, and you can add it intoa notebook LM and then create
those audio interview or audiooverviews, video overviews, mind
maps, things like that, and it'sso helpful. If you learn in a
variety of ways, maybe you'reyou just want to read. It has

(31:17):
that for you can clearly seethat on the screen right now.
Maybe you do better withflashcards. Maybe you do better
if it's more of a presentationstyle format, or maybe you do
best if it's a video. So we'regoing. Run through the video a
little bit later. It's about asix minute long video, and I
thought that that was reallyinteresting to share as well.
But first, the thing I wanted toreveal, or I wanted to show, is
this presentation that they madebased on my own data, based on

(31:42):
my own sources that I uploadedinto notebook LM, and I said, I
want you to come up with anycommon themes, any takeaways for
the audience and but I want youto remove certain phrases from
this report that could skew it.
And what I mean by that is thatme, personally, I have to be the
number one user of the site, atleast for right now, I have to

(32:06):
be the number one user of thesite in order to make sure that
I'm creating a good product. Andso how do I do that? I use my
own listing pages in order totest out new features and new
ideas. And so I search fordigital dispatch a lot. A new
category that we just added tothe site was CDL schools. And so
I've been searching, mepersonally, I have been

(32:26):
searching for CDL schools, TMSand digital dispatch a lot. And
so that's I do that because Iactually, myself, personally,
have created content aroundthose different categories. And
so that's going to skew theresults of this end report that
I wanted. And so being able toomit those which I'm sure some

(32:48):
of those the times that or maybesome of those times that those
phrases have been searched hasbeen by different people, but
for the sake of this episode,for the sake of this show, I
just wanted to omit those fromskewing the results. And then
this is what notebook LM. And Igave notebook LM those
instructions, remove TMS, removeCDL and remove digital dispatch

(33:09):
from this analysis, because Iknew that those were things that
I was regularly searching for,because I wanted to test new
features and how the search isperforming on the site itself.
So knowing all of that, this isthe presentation that they that
notebook LM created, and itgives a really overarching view
of how users are arriving to thesite, what they're looking for,

(33:32):
what they're not finding. Andthat is the perfect use case for
this title that says visibility,vendor stalking, and the
searches that no one isclicking. I want to make it very
clear I didn't write any of thisstuff. This was created based on
the sources I provide, notebook,LM, and so it's you know what
cargo rec search data revealsabout the modern logistics

(33:53):
buyer, incredibly valuableinformation. And I'm really
excited. And I don't know howmany times I've said this
already in this episode, butit's as a sidebar. It is, it is
very, I guess, validating toknow that this idea that has
been cooked up in my head for awhile, spent a lot of money,

(34:15):
spent a lot of time and bringingthis project to light, and then
to see users slowly starting tosearch more on the site, and
seeing that traffic grow and thesearch engine phrases grow. And
then now I can create a reportlike this. It's, it's, makes me
feel very good. Okay, so into,let's get into a little bit of

(34:37):
what the actual data is tellingus. So okay, so I already kind
of read off the title, but goingthrough this, you know,
presentation, we have a lot ofinformation. So first title on
the second page says, If youwant to know what keeps
logistics folks up at night. Youlook at what they search for
when nobody's watching at cargoRex, we own the search bar for

(34:58):
logistics. Every query is asignal, a question or a problem
waiting to be solved. This isn'ta report on dashboards. It's a
look at the receipts of buyerbehavior. We analyze 1000s of
recent searches to understandwhat professionals are really
looking for. I love notebook.
Blythe was able to derive thatfrom the site from our research.

(35:18):
Anyways, I digress. But thisgets into what I was just
explaining, that at firstglance, the data is a familiar
wall of noise, and so you cansee right from the jump, TMS,
CDL, digital dispatch. That'sme.
It was a wall of noise. The mostfrequent searches are the usual

(35:41):
subjects, while important, thesehigh volume, broad terms obscure
the more subtle, high intentqueries that reveal what buyers
are doing right before they makea decision. So translation,
removing what I am personallysearching for and adding what
the actual real users aresearching for to find the real
story. We filtered the intent.
We got rid of those threephrases which, while some of

(36:01):
those search phrases for thosekeywords were probably
legitimate, for the sake of thisepisode, we're just going to
remove them from the discussion.
So we removed the data setsthree largest generic terms to
stop them from skewing theresults. This isn't about
ignoring data. It's aboutisolating the specific
actionable signals of buyerintent. And what is left is that

(36:23):
people care beyond the basics.
So once the noise is gone, threebuyer priorities emerge. Number
one. On the foundationalproblem, an ongoing deep seated
need for visibility. Number two,the high stakes. Final step,
active vendor validation andcomparison shopping. And then
number three, the unmet demand,a clear thirst for industry

(36:45):
intelligence and community. Andso those are the big three
takeaways that notebook LMcreated out of our own data
sets. So you're just scrollingthrough some of these different
slides that were created. Therevelation one, visibility is
the foundation, not a feature.
313 times the phrase visibilityand its variations were

(37:07):
searched, it has a relativelylow click through rate, so it
suggests that the term is broad,that users aren't just looking
for a list of vendors. They'rehunting for specific solution.
Is it ocean versus last mile,best practices, thought
leadership? So that's anotherlittle hint to you know, any of
the visibility providers outthere, providing and going into

(37:30):
your listing and making surethat you're selecting your mode,
that you cater to any additionaltags for best practices, things
like that, that you can add toyour listing and surface those
results to these buyers that arealready coming to the site and
looking for that information.
Now the second revelation buyeruse marketplaces for receipts,
so marketplaces like cargo Rexare not the top of funnel

(37:52):
billboards. They're the placebuyers go after they already
know your name and wantreceipts. So this is the other
takeaway that we were talkingabout, is that the highest
intent signals in our data comefrom brand name searches. Buyers
hear about a solution elsewhere,a podcast, a conference, a peer
recommendation, and then come tocargo Rex to validate, compare
and make contact the proof brandsearches Drive near perfect

(38:17):
click through rates. So let'stake a few examples that had an
extremely high click throughrate. Bit freighter was at the
top, so 94% a little over 94%click through rate. It had 18
searches and 17 clicks. BlueGrace was another big one 80%
over 80% click through rate, so31 searches and 25 clicks.

(38:39):
Freight bites is anotherexample. 71% click through rate.
In Vista, 52% click throughrate. The takeaway here is that
this is the digital equivalentof walking into a specific
store. These users have alreadydecided who to investigate, and
they're now in the final stagesof their decision making
process. Now going on to thefinal revelation is that is zero

(39:02):
click searches reveal untappeddemand. So that means zero click
searches means that somebody iscoming to the site. They're
searching for that phrase, andthey found nothing. They found
nothing. They didn't findanything of what they were
looking for. And so partly thatis on us, as you know site
operators and as you knowwebsite designers and
developers, is that we createthat pathway to success for

(39:23):
those users. But sometimes themost important data point is the
action a user doesn't take. Wefound a consistent pattern of
users searching for industry,resources, education and
community, but not finding aresult compelling enough to
click. This is where the datasays they came. They searched.
We disappointed them. It's aclear signal of demand that is

(39:44):
not being met by the currentlistings and content. So that is
a place where we need to getbetter at not just as the cyber
operators, but also this isvaluable information for the
folks who are running a businessout there and in a tight market,
in the toughest freight marketthat maybe we've ever seen, you
want to get your little winseverywhere and kind of go pet

(40:06):
and pitch it again. But you canmake a free listing. You can
have a free account over on thecargo Rex website. So what do
you have to lose? Make sureyou're adding that kind of
information to your profile. Nowthere's more evidence that the
report brings up, and they callit a hunger for curation in
community. Users are activelylooking for intelligence beyond

(40:29):
vendors solutions, but arecoming up empty search terms
like publications, associations,CMCA, Academy was also
misspelled a bunch, but theseare having that low click
through rate. So it shows thatthis is a direct request from a
market for curated industry,news, professional development,

(40:50):
services and connections totrade organizations. So all your
associations out there make surethat you have not just
information, not just yourdescription of what your
association does, but make surethat you have somebody that can
speak on behalf of theAssociation, that the profile is
claimed, that you're adding inregularly all of your different

(41:10):
informational resources comingvery soon. You'll also be able
to start adding white papers andcase studies, any awards or
accolades that you have earned.
You'll also be able to startadding those into your listing
as well. So lots of importantupdates that are coming down the
pipeline. But this brings us tothe point. Book, and that's

(41:31):
turning insight into action. Andso this data provides a clear
road map for navigating thelogistics marketplace, and
here's how to use theseinsights, whether you're buying
services or you're selling them.
So this is really turning intocargo prices. My ultimate goal
is to turn this into theplaybook for logistics buyers so
they can do smarter, researchfaster and find better partners.

(41:52):
So you want to for buyers fromthe buyer perspective, you want
to treat search like a shortlist. You want to start with a
broad problem, a K, you know,aka visibility, or EG,
visibility. That's what we kindof been talking about this
entire episode. But then usebrand names to validate and
compare solutions side by side.

(42:15):
That's how buyers areinteracting with those phrase
demand clarity, not buzzwords.
Look for profiles that clearlystate who they are and what
problems that they solve, theeasier they make it to
understand, the better theiroperations are. Cross reference
your research, use cargo Rex tofind the vendors, and then
listen to long form interviewson platforms like everything is
logistics. Obviously you'relistening on everything is

(42:38):
logistics. But like I saidearlier, there are tons of
podcasters out there and contentcreators that are making content
extremely valuable for this, youknow, logistics audience, and so
you want to understand how theytruly think. So you can find out
if this is a company that youactually want to hit your wagon
to. Is this is a company thatyou even want to get on a demo

(42:59):
with, and so being able to doyour research in the background,
before you ever get a call, orbefore you ever get a call, or,
you know, a demo with thatparticular vendor, do your
research first before you startthat process, because then
nobody wastes their time. Thenyou can use the cargo, rest
cargo Rex, plus advantage by geta strategic edge with filters to

(43:21):
narrow by mode, region andintegration, plus direct access
to vendor contacts to skip thequeue. Now, on the plus and the
premium listings, we have acontact form that exists on the
listing itself. We don't seethat information any any buyer
that comes to this particularlisting. I'm going to show you

(43:44):
digital dispatch here just incase. But this contact form
which we could probably spruceup from a design perspective, we
could spruce that up a littlebit more. That's I'm just making
mental notes here. But a contactform exists if you're a plus or
a premium listing member, and soif a potential buyer is
interested, they've learned allabout your tool, and now they're

(44:05):
ready to convert. What they'lldo is they'll come here, they'll
fill out this form, and they cansuggest or select a general
inquiry, request a meeting orother they fill out this form.
It goes directly to the listingowner on the listing itself. So
we don't see this informationonly you see this information,
and so it filters directly toyou, so all the more reason to

(44:26):
or more reasons to become a plusor a premium member over on
cargo Rex. But back tosome of the data insights. Is
that that they wait that waythey can directly reach out to
you. Now, on the flip side, forthe vendors and the service
providers that the listingowners, what you should be doing
is you want to meet the buyersin the final mile of their

(44:48):
journey. You want to audit yourfootprint immediately. Search
for your brand, your categoryand your top three competitors
on cargo Rex, are you visible atthe moment of decision, you want
to optimize for high intent.
Your profile must answer twoquestions in two seconds. Who is
this for? And what problem doesit solve? Add social proof like

(45:11):
logos and case studies to yourlisting so that the buyer can
make that decision very quickly.
You want to also intercept yourcompetitors leads. The data
proves that your next customeris searching for your competitor
by name. Your premium listing isa strategic interruption that
gets you into the finalconsideration set. Now last but
not least, the premium listingimperative. Paying to sit in

(45:33):
that stream while buyers arealready shopping is a cheaper,
smarter bet than screaming intothe social void. That's why we
built cargo Rex to begin with,was to break down those
information silos that exist onLinkedIn, that exists on X, you
know, trying to sort through allof that madness to find the
exact information that you wantand need. That's why cargo Rex

(45:54):
exists. So last few slides here,I think, yeah, it created 15
total slides. But what thesearch tape told us this week is
that everyone is still chasingbetter visibility. They're
stalking vendors by name whenthey get serious, and they're
actively looking forassociations and publications
that we haven't guided them toyet. So that is, you know, sort

(46:15):
of the main takeaway for me andthe team and what improvements
that we can start to make to thesite. And it finally ends the
notebook, LM, takeaways end withthe story continues. What we're
watching next. So buyer behavioris dynamic. The search bar is
our real time barometer for theindustry's prior priorities.

(46:36):
Moving forward, we'll betracking the challenger to
visibility. Will another coreproblem overtake visibility as
the top non branded search term?
Next one is post event spikes.
How do brand searches shiftafter major conferences, product
launches or industry news. Thiswill be especially useful after
the manifest conference. I'mreally, really interested to see

(46:59):
how the search behavior isaffected, or maybe not affected,
but probably a little bit ofboth, after a big conference
like manifest, and then lastly,but closing the content gap. As
more associations andpublications join the platform,
will those zero click searchesfinally convert and they end on
this note, the data is alwaystalking. We'll keep listening,

(47:21):
and that is such a perfect placeto end this. I had no idea that
this episode would be already 46minutes long, but I just thought
it was just such a goodencapsulation of everything that
we've been building for, andwith the goal of this site,
bringing it to fruition,building that user base to
create, again, a destination,not a directory, so that they're

(47:45):
coming to the destinationthey're searching for. You know
their solutions to theirproblems. Are we surfacing the
solutions to those problems orthe insight to find the solution
to those problems? And if we'renot, how can we bridge that gap
better in 2026 and so I promisedthat I would also show you the

(48:06):
video, but now is probably a,you know, a good time to end the
conversation. If you you knowyou got everything that you
needed out of this. I completelyunderstand if you didn't listen
to the last part of this. But Ithought what was really
interesting is that we can alsoshow this video that notebook LM
created based on that sameresearch and all of that same
research that I just showed you.

(48:28):
So what I'm going to do is I'mgoing to bring this video up to
the stage. The video, the audio,is already playing, so as soon
as I add it to the stage, it'sgoing to start playing. So let's
let's hear it now

Unknown (48:43):
you look at what they're typing into a search bar
when nobody's watching. Andlucky for us, we happen to own
that search bar. So today, weare going to decode what buyers
are really after by digging intothe raw search data from cargo
rex.io, so what are theyactually looking for? Let's find
out. Seriously. Just think aboutit for a second. If you could be
a fly on the wall looking overyour customer's shoulder at

(49:04):
their search history, what doyou think you'd find? Well,
that's exactly what we're goingto do. We're giving you an
insider's look into the minds oflogistics professionals, and I
promise you, the results arepretty fascinating. To get to
the truth, we went straight tothe source, the raw search data
itself. But you know, to findthe real gems, the real signals,
you first have to filter out allthe noise, and there's a lot of

(49:26):
it. We had to get rid of thosehuge, high volume buzzwords that
just drown out what people aretruly trying to solve. So what's
really interesting here is whatwe took off the list. We
filtered out these absolutebehemoths, terms like TMS, CDL
and digital dispatch. Why?
Because they're so massive, theyskew the entire data set. By
getting them out of the way, weget a much, much clearer picture

(49:48):
of the specific problems andsolutions that buyers are
actively hunting for what's leftbehind. That's the good stuff.
That's pure intent. And thatbrings us to our very first
major clue from the data, whichI'm calling the visibility
obsession. 313 just let thatnumber sink in. That is how many
times our users searched forvisibility, or something really

(50:10):
close to it. Even after westripped out all those other
massive terms, visibilityremains the undisputed champion.
It is, without a doubt, thesingle biggest problem people
are trying to solve. Okay, let'slook at the numbers here. With
313 searches, it just completelydominates. But what's
interesting is the clickthrough, rate, the CTR, it's
kind of low, right? Only about12 and a half percent. So what

(50:31):
does that tell us? It suggeststhat the term is really broad.
People aren't just looking forvisibility. They're looking for
a specific flavor of it, maybeocean or last mile or exception
management. They're diggingaround trying to figure out
who's the real deal. And thisreally is the key takeaway for
this whole section. Visibilityisn't just a nice to have
feature you check off on a salesdeck anymore. It's the absolute

(50:52):
foundation, and the fact thathundreds of people are still
searching for it, well, thattells us this is a deep,
persistent and for many, a stillunsolved challenge in the
industry. All right, let's moveon to our second clue. And this
is where things get reallyinteresting. We're calling this
one the high intent stock. Andtrust me, that's exactly what it
is. This is when users are doingsome late stage research on

(51:16):
specific vendors they alreadyknow by name. Just look at these
numbers. I mean, wow. These aresearches for specific company
names. And what just leaps offthe page are those incredibly
high click through rates. Monthswe are talking 94% 81% 71% this
is not casual browsing, folks.

(51:38):
This is a targeted mission, andthis chart just drives the point
home perfectly. A sky high CTRlike this means that when
someone types in that name, theyalmost always click on the
result. They came to theplatform with a name already in
their head. Maybe they heard iton a podcast or saw it at a
conference, and they are herefor one reason, to get more
information. We have a name forthis behavior, vendor

(52:00):
validation. It's when a buyeruses a trusted, neutral platform
like cargo Rex to get the realstory on a company they want to
confirm that they're legit, seewhat they actually do in plain
English and maybe find a directcontact before they make a move.
This is a critical step, waydown at the bottom of the buying
funnel, and this is so, soimportant for any vendors
listening right now, amarketplace isn't just some

(52:22):
billboard you hope people see asthey drive by. No it's the place
buyers go to get the receipts.
They've already heard about you.
Now they're here to see if youcan back up the talk. Okay, on
to our third and final clue, andthis one points to a really
fascinating gap in the market.
We call it the zero click void.
And yeah, it's exactly what itsounds like. These are searches

(52:45):
where users found, well,absolutely nothing worth
clicking on. So check out thisdata. People are looking for
things like publications,association, even specific
groups like the CMCA, but lookat that CTR column. It's a big
fat zero, 0% they came theysearched and they came up
completely empty. The conclusionhere is pretty blunt, but it has

(53:07):
to be said, the demand for thiskind of information absolutely
100% exists. Users are activelylooking for it. The problem is
the right content, the rightresources, they just aren't on
the platform to meet thatdemand. So what is it they're
actually trying to find? Well,they're looking for community,
for intelligence. They want tofind regional and national

(53:29):
logistics, groups, industry,news, cool, niche newsletters
and professional developmentresources for the everything is
logistics. Audience, this shouldsound really familiar, right?
It's a hunger for curatedintelligence. Okay, so we've
uncovered these three big clues.
What does it all mean for you?
Let's pull this all together andbuild a practical, actionable
playbook based on what thissearch data is screaming at us.

(53:52):
We've broken this down into twovery clear paths. For you buyers
out there, it's all about usingthis knowledge to research
smarter and faster. And for thevendors, this is your chance to
finally align your marketingwith what buyers are actually
looking for, not what you thinkthey're looking for. All right,
if you're a buyer, here's yournew game plan. It's simple. One,

(54:12):
start broad search for yourbiggest problem, like
visibility. Two, once you have afew names, go specific search
for those brand names to comparethem and validate what you've
heard. And three, if you want ashortcut, cargo Rex plus, lets
you use advanced filters and getdirect contacts to just skip the
line.

Blythe Brumleve (54:30):
I'm just gonna pause here and say that that I
think that is inaccurate. As faras like the shortcut part, I do
agree that you should startbroad, you should go specific,
and then add those businesses toyour list. I don't know where
they came up with this numberthree for shortcut, but just I
had to interrupt the videoreally quick in order to just

(54:50):
clarify that I don't, I don'tknow where that particular
confusion comes from. So maybethat's a lesson on my end, that
this is what Google slashnotebook LM is thinking that I
provide but, or that particularplan provides but doesn't
actually provide that. So weprobably need to update, you
know, some copy on our site inorder to clarify that, but I

(55:12):
just want to top it and makethat important connotation.

Unknown (55:16):
And for you vendors listening, your playbook is just
as direct. First, and thissounds obvious, but you have to
make sure you actually show upfor your own brand name and your
category. Second, be brutallycrystal clear in your profile
about who you help in whatproblem you solve. And third,
here's the pro move, use apremium listing to intercept
buyers at their highest momentof intent, which is when they're

(55:38):
looking at your competition. Imean, just think about that for
a second. The data doesn't liethat high intent, stocking
behavior we just saw proveswithout a doubt that your next
big customer could be on cargoRex right now, validating your
competitor. The only questionis, are you going to be there to
present a compellingalternative? And that's really
the final thought I want toleave you with. This search data

(55:59):
is like a window directly intothe mind of your buyer. So take
a good hard look at your ownstrategy, whether you're buying
or selling, and ask yourselfthis one simple question, is it
truly aligned with what peopleare searching for when they
think nobody's watching

Blythe Brumleve (56:14):
great video, besides that one little thing
that I had to interrupt in veryminor thing that that I had to
do just an overall like nine outof 10 video, as far as an over
an overview of the weekly searchbehavior data that we've been
collecting. From July toNovember, and then analyzing
what kind of trends that we canpull from that information. And

(56:36):
then how does that help thepotential buyers that are on the
site, the users that aresearching for this information?
And then also from a vendorperspective, how can you turn
your listing into something thatmakes you know somebody want to
research more about yourcompany. And so that's the
ultimate goal of what I've beenwanting to do, or what I'm
trying to do with the cargo Rexbrand. So go to cargo rex.io if

(57:00):
you haven't already, we'll putsome links in the show notes,
just to make it easy for y'all.
But then also I'll put links tonotebook LM, because this is i
it is, you know, not to soundlike a fan girl about this, but
notebook LM has really changedhow I do a lot of informational
research and informationaldiscovery. You have to have the
sources that you gather that youfind interesting, and cargo Rex

(57:21):
can be one of those sources, andthen you upload them into
notebook LM, you have it do somedeep research, and then before
you know it, you can have a fullcomparison of how you can make
that next buying decision. Ionly hope that you'll come back
to cargo Rex and actuallyconvert on the cargo Rex website
in order to show value to theinformation that that you have.

(57:43):
That's my only, I guess, sort ofrequest is that you're going, if
you're going to use, you know,some of these export features
and tools that that would, youknow, that would be an added
bonus, because then, if you useour site to convert and send a,
you know, a meeting request or ageneral inquiry on that
businesses on that vendor'slisting page, then that shows

(58:04):
the vendor of the quality of thebuyers and the research that We
are sending them, and that justcreates a longer shelf life for
this platform to continue toexist, because a big data
website, I can tell you, rightnow, is not cheap. It takes a
lot of time. It takes a lot ofresources. And you know, the

(58:24):
better part of my days now arespent working on this brand, and
so that that would be my only,like minor request, is that if
you find value in the thingsthat we are providing,
especially from a buyerperspective, that you just, you
know, if you're going to reachout to the vendor, just reach
out through us. And so then thatway, they have that extra signal
that, hey, you know, we'respending our time and attention

(58:46):
and marketing dollars in theright places, and cargo rec
still belongs in that rightplace. As far as you know, where
companies are going to, youknow, invest their money in 2026
and beyond. But hopefully youfound this episode useful and
helpful. Again, I will link toall of the data and the resource
that we used in notebook, LM, inorder to create this overview of

(59:09):
what the top phrases that havebeen searched for since, you
know, July of this year. We'regoing to do these, probably on a
quarterly basis for now, if youfind them valuable, maybe
there's something that we cando, like, more on a on a regular
basis from, you know, more thepremium side of things, or we
can also, you know, do somedifferent options there. I'm

(59:29):
open to that, but I just, youknow, I want to make sure that
this is valuable, first to theaudience, and then if it's
valuable to the audience, it'sdefinitely valuable for us from
an internal standpoint, where weknow where our content gaps are
and where we need to fill thosecontent gaps, but hopefully from
a vendor and a buyerperspective, you found all of
this information helpful too. Sothat about does it for more

(59:50):
episodes like this? Check out.
Everything is logistics.com oryou can find us over on YouTube,
where we have a lot of reallycool playlists now listed out.
So if you want to see more ofour cargo Rex episodes, we have
those in a specific cargo Rexplaylist. Also all of our
favorite interviews anddiscussions and episodes with
great Sharkey and freightfriends. All of those are all

(01:00:11):
readily and easily availableover on YouTube. And, of course,
the everything is logistics sitewhere you can just search for,
you know, whatever you're you'relooking for, if you have
something specific in mind. Butthat about does it for this one.
For the rest of 2025 you shouldbe seeing some best of content.
So your favorite episodes fromthe everything is logistics
podcast that the audience liked,particularly on YouTube or the

(01:00:33):
podcast. We're going to be doingsome content curation for those
and broadcasting those out inDecember, and then starting in
January, we're going to behaving a lot more content come
out strong out of the gates for2026 so then that way, we can
continue serving you content ofwhat you're looking for and what
you're looking for and notfinding. So thank you for your

(01:00:56):
time and attention. Happyholidays to everybody that you
know celebrates, and we will seeyou in the new year. Thank you
for so much for being part ofthis journey and for your
support. And if you haven'talready, go get signed up for
cargo Rex, you can do so atcargo rex.io, but again, we'll
see you real soon and go Jazz.
Thanks for tuning in to anotherepisode of everything is

(01:01:21):
logistics, where we talk allthings supply chain, for the
thinkers in freight, if you likethis episode, there's plenty
more where that came from. Besure to follow. Or subscribe on
your favorite podcast app so younever miss a conversation. The
show is also available in videoformat over on YouTube, just by
searching everything aslogistics. And if you're working
in freight logistics or supplychain marketing, check out. My

(01:01:42):
company, digital dispatch, wehelp you build smarter websites
and marketing systems thatactually drive results, not just
vanity metrics. Additionally, ifyou're trying to find the right
freight tech tools or partnerswithout getting buried in
buzzwords, head on over tocargorex.io where we're building
the largest database oflogistics services and
solutions. All the links youneed are in the show notes. I'll

(01:02:05):
catch you in the Next episode,in Go jags. You you you.