Using Podcasting for Customer Education

Business owner, podcast host, and SPI Logistics freight agent Dave Gulas is back on the show to talk about how he uses podcasting to create content for his customers and leads. By using education, he’s able to stay top of mind and earn future opportunities by delivering value long before the sale. 

From sharing entrepreneurial stories to building lead pipelines, Dave breaks down why consistency is the secret weapon most folks overlook.

Key Takeaways:

• Podcasting isn’t just for downloads, it’s a long-game strategy for building relationships and trust. 
• Creating educational content can double as lead generation when you stay consistent. 
• The best episodes feature real stories of wins, losses, and lessons from entrepreneurs. 
• Sales today is about storytelling, not cold pitching, and your content is your proof. 
• Success in podcasting comes from starting scrappy, staying consistent, and learning as you go.

LINKS:

• Dave's LinkedIn
• EZDC 3PL on CargoRex
• Dave's Website
• Beyond Fulfillment Podcast
• Freight By Dave

WATCH THE FULL EPISODE HERE

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

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