The Executive Swing: Navigating Business, BBQs, and The Back Hand with Billy Wilkinson

In episode 52 of Everything is Up, Tammera Hollerich interviews Billy Wilkinson, CEO of The Threshold Companies. Billy shares his journey of becoming the CEO and the strategic decisions that led him to take on the role. From being one of the original owners to scaling the company with just nine employees, Billy's story is a testament to his ability to drive success through strategic leadership.

Tune in to learn about Billy's experience and the growth of The Threshold Companies.

TIMESTAMPS

[00:03:37] Marketing in Real Estate Industry.

[00:06:11] Embracing Failures for Growth.

[00:09:19] Exponential Growth and AI.

[00:15:19] Niche Market and Balloon Business.

[00:18:55] The Challenge of Measuring ROI.

[00:22:40] Privacy Concerns with Technology.

[00:24:39] Personalized Advertisements

[00:29:33] Overcoming Adversity and Resilience.

In this episode, Tammera Hollerich and Billy Wilkinson underscore the significance of specializing in a niche market for achieving business success. It allows companies to deepen their understanding of their client base, offer tailored solutions, and attract strategic buyers like private equity firms who value expertise and growth potential within a specific industry.

In addition, Billy highlights that paid advertising on social media platforms provides quantitative results, allowing businesses to understand the impact of their campaigns. By investing in paid ads, companies can track metrics such as click-through rates and conversions, which are crucial for evaluating the success of their marketing strategies.

QUOTES

• "I think that fear of failure is what keeps so many people from reaching their actual potential. And yet it's the one thing that becomes the most valuable." - Tammera Hollerich
• "AI is going to take a part of the business of what we do. I mean, it's going to happen in marketing, and it already is. And so it's how you can implement those tools to be smarter and grow at a certain pace." - Billy Wilkinson
• "My desire to win carries through in everything I do. It's that competitive nature. And listen, that isn't always beneficial. But in my case and what I do, winning is critical. And I'm not saying winning at the detriment of others. You have to be in it to win it when you're running a company." - Billy Wilkinson

SOCIAL MEDIA LINKS

Tammera Hollerich

Facebook: https://www.facebook.com/TammeraHollerich

LinkedIn: https://www.linkedin.com/in/tammerahollerich/

Instagram: https://www.instagram.com/thollerich/

Billy Wilkinson

LinkedIn: https://www.linkedin.com/in/billywilkinson/

WEBSITES

Everything Is Up: https://everything-is-up.simplecast.com/

Tammera Hollerich: https://tammerahollerich.com/

Threshold: https://www.thresholdagency.com/