Everything They Don't Tell You
A candid business podcast for growth-minded leaders and entrepreneurs focused on the truth about business, leadership, and becoming who you're meant to be. Hosted by Josh Zolin, Everything They Don't Tell You goes beyond surface tips to the mental, emotional, and human challenges behind scaling and leading well. Expect real stories and actionable lessons from operators and entrepreneurs, filtered through the T.R.U.T.H. framework—Time, Responsibility, Understanding, Tenacity, Humility—so you grow the business and the person running it. Formerly Blue Is The New White Podcast.
Episodes
Most founders are building a business their body can't carry. Certified Health Nut Troy Casey joins me to talk about becoming hard to kill so your life and work don't collapse on you.
In this episode, I sit down with Troy Casey, the Certified Health Nut, to talk about health in a way most founders and executives never hear it.
We get into his "nine pillars" of health, why your body and your word are the only two things you really...
Most founders treat buying a business like a shortcut. In reality, your first acquisition is old-school marriage. It cannot end in divorce. Seth Deutsch joins me to unpack how to know if you should acquire at all, how to avoid blowing your first deal, and how to build an anti-fragile business that investors actually want.
Most founders think they have a growth problem. In reality, a lot of t...
Most owners in the trades do not have a revenue problem. They have a profit problem.
Ben Hansen, the Profit Doctor, joins me to break down why you are working harder than ever with nothing to show for it and how to fix it.
In this episode, I sit down with Ben Hansen, the Profit Doctor, to dig into why so many blue collar entrepreneurs are incredib...
A candid business podcast for growth-minded leaders and entrepreneurs. Hosted by Josh Zolin. The truth about leadership, business, and becoming who you're meant to be.
Olympic gold medalist Joe Jacobi breaks down performance without the hustle theater: rehearse the day, put presence before future-self, and master wave selection (the art of letting most waves pass so the right ones carry you farther with less effort). We get tacti...
Leaders don't get buy‑in by talking louder. Dave Garrison (CEO, advisor, author of The Buy‑In Advantage) breaks down how to make people care: confirm what they heard, define great, switch from human doings to human beings, and replace answers with questions so teams own the work. Plus: the 30% raise rule, warni...
Leadership that lasts looks more like a hive than a pyramid. Philip Atkinson (consultant and beekeeper) explains how: the queen serves the hive, communication is clear and consistent, leaders "sense the system," and careers evolve through many roles. Plus: three coaching skills to practice this week (listen, ask better questions, stay curious).
► Free resource: 90 Day ROI Playbook — Multiply Your Profits with the Skills No One Tr...
Stop waiting for perfect. Start today. Al Levi breaks down why momentum beats perfection, how to "box" your business so it can scale, and the seven powers he uses to build teams and companies that last.
Al Levi shares the mindset and mechanics to grow: start now, ship at 80 percent, and build on documented systems, not slogans. We get into his "seven powers" framework (planning, operations, staffing, sales, sales coaching, marketin...
A candid business podcast for growth-minded leaders and entrepreneurs. Hosted by Josh Zolin. The truth about leadership, business, and becoming who you're meant to be.
What happens when a CEO stops optimizing for the quarter and starts optimizing for people? Henny Penny's Rob Connelly walks us through why they converted to an ESOP (employee stock ownership plan), how it changed behavior on the floor, and the leadership credo that...
A candid business podcast for growth-minded leaders and entrepreneurs. Hosted by Josh Zolin.
The truth about leadership, business, and becoming who you're meant to be.
Episode 3 with Dr. Gay Hendricks (The Big Leap):
We unpack the Upper Li...
A candid business podcast for growth-minded leaders and entrepreneurs. Hosted by Josh Zolin. The truth about leadership, business, and becoming who you're meant to be.
🎯 Free resource: 90 Day ROI Playbook — Multiply Your Profits with the Skills No One Trains https://bitnw.academy/roiplaybook
How high-performing dads win at home like they do in business. We talk presence vs. hurry, immature vs. mature masculinity, self-leadersh...
Everything They Don't Tell You with Josh Zolin and guest Christian Ray Flores.
Leaders don't freeze because they'll fail. They freeze because they'll be rejected by the tribe. Christian Ray Flores breaks that loop and gets practical: build an Read more
Today marks the end of an era. After 200 episodes, countless conversations, and more "aha" moments than I can
count, it's time to say goodbye to the Blue is the New White Podcast. 
Read more
Rich Malachy doesn't just run a family business — he's redefining what that business means. From navigating generational change to scaling a bold online presence in a traditional industry, Rich gets real about ownership, visibility, and leading from the front.
This episode is all about mindset: adapting, building brand equity, and never waiting for permission.
Leadership isn't about having all the answers.
It's about being generous enough to grow.
This week, we sit down with Joe Davis, author of The Generous Leader, to explore what it really means to lead. Not through control, but through service, humility,...
Rich Ortega is the founder of On The Rock Services, but he doesn't just run a business — he leads with intention.
In this episode, Rich breaks down what it means to build a culture, set a standard, and lead with purpose in the skilled trades. From coaching his team to staying disciplined as an owner, this conversation covers w...
Join me in a raw and real conversation with Greg Christensen, host of CMMS Radio, as we dive into why genuine win-win situations are so elusive in business. Greg shares insights into maintaining integrity, navigating the complexities of rapid growth, and staying focused on adding real value.
Whether you're leading teams, managing facilities, or scaling a busi...
Luke Lunkenheimer is living proof that you can rewrite your story.
In this episode of Blue Is The New White, he opens up about battling addiction, facing prison, and finding salvation in sales not just as a career, but as a purpose.
This one hits hard.
Luke doesn't sugarcoat the pain, the hustle, or the pressure. But he shows how discipline, mindset, and real human connection can turn everything around.
🎯 If you're in the trades, ...
This week, I sat down with Shell Mendelson, an ADHD Career Coach with a powerful story and even stronger mission.
We talked about what it's like to discover your neurodivergence later in life, how that changes everything, and why blue-collar careers could be the ideal match for people with ADHD.
...
In this episode of Blue Is The New White, Ryan Englin returns with a powerful reminder: leadership isn't about control, it's about connection.
We talk about what it really means to care for your team, why emotional intelligence is the future of skilled trades leadership, and how to build a business peopl...
In this episode of Blue Is The New White, Josh Zolin sits down with Ken Rusk, entrepreneur and author of Blue Collar Cash, to unpack the realities of building a fulfilling and financially free life through the trades.
Ken talks about hiring thousands of employees, discovering what motivates people, and ...
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