Episode Transcript
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Speaker 1 (00:05):
Welcome to Evoke
Greatness.
We are officially entering yearthree of this podcast and I am
filled with so much gratitudefor each and every one of you
who've joined me on thisincredible journey of growth and
self-discovery.
I'm Sunny, your host and fellowtraveler on this path of
personal evolution.
This podcast is a sanctuary forthe curious, the ambitious and
(00:28):
the introspective.
It's for those of you who, likeme, are captivated by the
champion mindset and driven byan insatiable hunger for growth
and knowledge.
Whether you're just beginningyour journey or you're well
along your path, you're going tofind stories here that resonate
with your experiences andaspirations.
Over the last two years, we'veshared countless stories of
triumph and challenge, ofresilience and transformation.
(00:51):
We've laughed, we've reflectedand we've grown together.
And as we've evolved, so toohas this podcast.
Remember, no matter whatchapter you're on in your own
story, you belong here.
This community we've builttogether is a place of support,
inspiration and shared growth.
Where intention goes, energyflows, and the energy you bring
(01:13):
to this space elevates us all.
So, whether you're listeningwhile commuting, working out or
enjoying your morning coffee,perhaps from one of those
motivational mugs I'm so fond of, know that you're a part of
something special.
Thank you for being here.
Thank you for your curiosity,your openness and your
commitment to personal growth.
As we embark on year three, Iinvite you to lean in, to listen
(01:36):
deeply and to let these storiesresonate with your soul.
I believe that a rising tideraises all ships and I invite
you along in this journey toevoke greatness.
(01:56):
Welcome back to another episodeof Evoke Greatness.
My guest today is BrynScarborough, a true powerhouse
in the tech-forward wellness anda fierce advocate for women in
leadership.
As president and CEO of JKProducts and Services North
America, bryn is revolutionizinghealth and wellness through
innovative technologies, but herimpact goes far beyond business
success.
She's a dedicated mentor,empowering mid-career women to
(02:19):
break barriers and reach newheights in their professional
journeys.
Bryn's own story, from leadinga team of 35, scaling that up to
70, exemplifies her leadershipphilosophy Ambitious women
paired with authenticempowerment.
Today, we'll explore Brynn'sinsights on wellness, innovation
, women's leadership andcreating environments where
ambition and authenticity thrive.
Get ready for a conversationthat will inspire you to elevate
(02:41):
both your well-being and yourleadership, brynn welcome to the
show.
Speaker 2 (02:47):
Thank you so much.
Speaker 1 (02:48):
I'm so happy to be
here yeah, excited to have you
on.
I'd love for you to share, aswe step into this, a little bit
more about your backstory.
How did you make your way tothis intersection of wellness
therapy and empowering women inleadership?
Speaker 2 (03:02):
Yeah, absolutely.
You know, I always like to leadmy backstory with just the fact
that I'm an unlikely leaderright, and I love to invest and
grow up unlikely leaders, notjust like myself, but ones that
might not have thought that thiswas the life path in front of
them, and so I ended up gettinginvolved with health and
wellness almost two decades ago.
(03:24):
There's some, like a lot of us,through some personal hormone
issues and things like that,wasn't really getting the
answers that I felt like Iwanted or I needed, and so just
began the journey of learning totake my health into my own
hands and, as we've beenspeaking about, you know,
creating intersections betweenpersonal and professional
passion has just grown over time.
(03:45):
I learned that I have a truepassion for academia and so
pursuing my doctorate in analigned space of leadership,
resilience, and then also inthis world of technology and
wellness that is just explodingand intersecting with multiple
different types of application,from longevity to recovery to
(04:05):
anti-aging all of these worldsare coming together.
I just realized that, you know,I don't have to leave any parts
of myself behind anymore, whichis a really incredible place to
be, and definitely advocatingthat for others as well.
Speaker 1 (04:18):
I love that and I
think so many people are trying
to explore that path.
Like, what does that look like?
Before we hit the record button, we were talking about being
multi-passionate and we havethese things that really light
our fire.
And how do we learn to embracethese things?
We're not having to just dothem one at a time.
So I love that.
Your story kind of will walk usinto a lot of what your focus
(04:38):
is nowadays.
You've been at the forefront ofwellness technology,
particularly with red lighttherapy.
Let's talk through the benefitsof this therapy and how is it
revolutionizing cell turnoverand recovery.
Speaker 2 (04:51):
Yeah, you know I have
been dedicated to red light for
more than a decade now.
Jk actually was one of maybethe first.
I don't want to make the claim,but we were definitely very,
very early out there in the redlight space specifically for
total body application.
Almost 15 years ago we came outwith the first unit.
This was before theconversation was ready, right,
(05:13):
consumers were not ready to havethis conversation.
Businesses were not ready totalk about this type of
technology or applying, you know, this type of technology, and
so over time I've gotten towatch kind of the red light
story and red light developmenthappen.
This is a technology that wasoriginally developed by NASA
back in the 70s to helpastronauts be able to adapt to
(05:35):
an anti-gravity environment andalso kind of help inflammation
stay down in the body, thosetypes of things.
And so the easiest way toexplain what red light does is
that it fuels ATP and cellturnover.
So anytime your cells arerunning more efficiently,
turning over more efficiently,you know apoptosis is happening
(05:56):
more efficiently, so killing off, you know, outliers and
freeloaders in the space.
This is a positive thing and ithas a lot of effects depending
on how you want to use red lightand how you want to kind of put
it to work in your freeloadersin the space.
This is a positive thing and ithas a lot of effects depending
on how you want to use red lightand how you want to kind of put
it to work in your ownlifestyle regimen.
Speaker 1 (06:12):
Yeah, and thinking
back, like that used to, that
used to be, you'd have to gosomewhere to be able to access
that type of therapy, and Ithink that industry has grown so
much so and the access hasreally opened up.
I know, I think it was lastyear I ended up getting this
full-body PEMF mat, red light,neck and face therapy that I can
(06:33):
do at home.
What has that journey lookedlike from your side of things as
you think back to?
You know early in that decadeago, what it looked like then to
now, where it's so accessibleto the person at home.
Speaker 2 (06:46):
Yeah, that's right.
A few really important thingshave happened, I think, with
COVID and even with some of themore vocal influencers and
podcasters and things like thatin the space in the last five
(07:14):
years.
It's just accelerated in a waythat has allowed the public to
become a lot more aware oflegitimate research behind a lot
of these modalities and alsoallowing for more legitimate
research to be done outside ofthe three or four traditional
spaces that would normally housethat, and that's been an
incredible shift.
So I think that's reallyfueling this consumer awareness
and consumer appetite for thingsthat used to be way out on the
(07:36):
fringe and really difficult toget information about or there
was just not much information.
We're just kind of aninformation overload at this
point, so we have to exerciseour discernment skills and learn
more about you know some ofthese things and what delineates
quality versus you know othertypes of products, but the
democratization of thisinformation has been incredibly
(07:58):
important.
The other thing is is, I think,kind of one of the macro trends
that's driving this ispost-COVID we all, at least,
were more open to, let's say,alternative conversations about
health and wellness ways that wecan, you know, reinforce our
own bodies and lifestyles sothat we are not as at risk in a
(08:21):
global pandemic situation.
Right, I think we all becameaware of risk factors that
general population probablywasn't thinking about very much
up until this point, and it'sreally fed this consumer
appetite to try and to bewilling to explore and to
approach with curiosity, whichis amazing.
Yeah, and don't get me wrong, Ihave an entire closet full of
(08:44):
gadgets.
Some of them are great, some ofthem not.
I like to try everything, butthere's certain things like red
light, like contrast, likelymphatic drainage, that are
just kind of becoming coretechnologies, and red light is
really one of those.
It's one of the mostwell-studied modalities out
there besides contrast, and sopeople are just have had a lot
(09:04):
more access to the knowledge andare a lot more willing to
receive it at this point.
Speaker 1 (09:09):
Right, and I think
about the reason that I got it.
I have Hashimoto's and so Ihave inflammation in my body at
all times and it's to that pointwhere I can feel it, and so a
lot of that was driven by againthat cell repair, but also like
this anti-inflammation treatmentthat I could do at home.
And what's really interestingis I originally got it for
(09:30):
myself.
I had ended up posting this onInstagram.
My dog, I have a Frenchie, andthey are really well known for
having this called IBDD, andessentially it's where they have
these spinal issues, where theyend up becoming paralyzed in
their back legs All of a suddenmy dog had this going on and I
(09:51):
was like, oh my gosh, I don'tknow what to do, don't
necessarily want to take her infor this horrible surgery.
Oftentimes it's not effective,and so I looked up a few things
that other people had donearound on more that kind of
naturopathic side of things Likewhat can I do from home.
I ended up putting my dog onthe PEMF mat and full body red
light therapy three times a dayand within about two weeks my
(10:13):
dog was completely fine walkingaround again, and so we do that
on a regular basis now, and sothe really cool part about it is
is it's not just for thosepeople who, it's not for the
rich and famous right Like wecan do this, and it's practical
therapy for a multitude ofthings.
Speaker 2 (10:30):
Yeah, I I have said
this as often as I can talk
about it in the wellness spaceis that for those of us who are
in the wellness world, we kindof get blinders on and think
everybody has the level ofaccess that we have or
everybody's got the level ofability to go and try these
things, and that's notnecessarily true.
Like I always like to bring itback to, doesn't matter who you
(10:52):
are, you can take a cold shower.
Doesn't matter who you are, youcan get morning sunlight and
then scale from there rightBased on level of interest.
But you're so right that we'rebeginning to see kind of
cross-sectional applications forsome of these technologies.
I think PEMF and cavitationmight have even been developed
in horses to help racehorsestreat.
(11:14):
Now, don't quote me on that,that's not scientific.
But I'm just remembering when Isaw these technologies for the
first time and was asking wherethey came from and it was, you
know, treating high level, youknow racehorses and that type of
thing for inflammation.
So it really is amazing.
I feel like if you kind offollow the health and wellness
information out there, you knowno-transcript addressing that.
(12:03):
But we've got to come at itfrom more than one direction.
Speaker 1 (12:06):
And sure, in this
industry you have witnessed just
rapid changes in innovation,not even, of course, in the last
decade, but probably even inthe last handful of years, as
you mentioned, like post-COVID.
How do you stay adaptable andensure that even your leadership
style just evolves and grows asthe industry changes.
Speaker 2 (12:25):
Yeah, it has been a
period of rapid, rapid change,
high levels of unpredictabilityright, I've said for a couple of
years now, like the crystalball has gotten really cloudy
over the last couple of years.
Your ability to predict, toforecast, to make a plan and not
pivot 12 times and it reallydoes, at least for me come down
to creating an environment whereyou can try things safely and
(12:50):
fail safely, because we've allhad to fail a lot since COVID,
sometimes at rapid pace, tofigure out you know how you're
even going to get the officeopen or adapt to an incredibly
fast changing environment.
So it really is an environmentof psychological safety and then
being able to treat it almostlike an experiment, like we're
going to learn so much duringthese years.
(13:12):
Like you talk to any leader,you talk to any person you know
responsible for a team, they'lltell you they've gotten a
lifetime of experience in thelast five to seven years and
it's unlikely that our kids aregoing to lead through a global
pandemic.
I hope it had been a centurysince that had happened before.
So it's just really kind ofgiven us a highly condensed
(13:33):
version, now processing that andgetting through to the other
side can be a whole differentstory as well.
21, that what people arecarrying in in their backpacks,
(13:54):
whether that's physically oremotionally or remotely, is much
heavier than it was before allof this started.
Everyone's coming in with lessbandwidth.
They're coming in with morestress, more anxiety.
Daycare is closed, parents aresick.
You know, it's hitting us onall fronts.
So just being aware of that andbeing able to kind of create a
space even if that's at work tosay I can take the backpack off
for a few minutes and know whatto expect for a little while but
(14:17):
yeah, it's been an incrediblychallenging time for leaders.
You know, sometimes there'sthis idea like somehow we have
the answer when in reality we'regetting information at the
exact same time everyone else isgetting it.
We just have to run out infront and make a plan and do
that with our teams, and so it'sbeen an incredibly challenging
time.
But it's also been a time wherewe've been able to build up a
(14:39):
lot of resilience and build up amassive amount of learning in a
very short period.
Speaker 1 (14:44):
Yeah, how do you?
A lot of my audience is seniorand executive level women inside
of the corporate space.
How would you guide them infocusing on being able to weave
both personally andprofessionally in with this
wellness side of things, whereyou know we incorporate that
lifestyle and longevity?
How can they meld those twotogether?
Speaker 2 (15:07):
Yeah, I love this
question because this is a lot
of the space.
There's a few things that Ireally like to focus on,
especially for the woman who iscaretaker mother, daughter,
sister, boss, director, leader.
(15:27):
You know many, many hats when,in reality and I think we've all
learned this as we've ascendedthrough our 20s and 30s that
running until the you know caris falling apart, out of gas and
out of maintenance doesn't workanymore.
We have to come up with bettersystems to keep the baseline
higher and so that that baselineis at a sustainable place, not
(15:50):
only for our own mental healthand happiness, but so that we've
got something to give right.
You reach a point where youcan't give into a deficit
anymore without it affectingyour health, your mental health,
all of these things.
And so I always try to startfrom a very pragmatic
perspective, Like can we raiseyour baseline, step count,
Something as simple as that.
(16:10):
Where can we stack a habit?
Because, if you're like me oryou're like most type A leaders
out there, you can put togethera plan and say, all right,
tomorrow morning I'm going tostart this 10-day cleanse.
Everything's going to bedifferent.
But in reality, that's not howour habits work and that's not
how behavior change works, andso for women, who can be
incredibly hard on themselves aswell, it's really about
(16:33):
continuing to raise the baselineand as you do that over time
James Clear talks about this inAtomic Habits.
He's like you know you make theone degree change and over the
course of a year, you realizeyou've changed the entire
trajectory of maybe your healthand wellness, maybe how you feel
, mentally showing up, or yourability to recharge and
(16:54):
reconnect, and so I really Idon't necessarily say, okay,
here's the protocol that youneed to follow, because,
honestly, it's different foreveryone.
There's some staples that Ireally love, but it's really
about focusing on things thatyou can habit stack, starting
out, and that you know it's notgoing to be perfect, Accepting
the fact that transitioning intothis or making health and
(17:15):
wellness more of a prioritycould be something little as
five minutes a day, but you'regoing from zero to something,
and that's a massive, massivechange.
So accepting those incrementalsteps in between is so important
.
Speaker 1 (17:30):
Celebrating those
micro wins, right?
Sometimes, when we're makingthese little steps, it feels we
minimize it and we think, okay,well, you know, it's just this
little increment that I'mstepping into, but really
celebrate those wins Because, toyour point, when you're making
that 1% shift every single day,when you look back in the course
of a year, your life hascompletely been transformed.
(17:50):
And so celebrate and thinkalong the way, give yourself
that worthy credit.
Speaker 2 (17:56):
That's right.
I think the other piece of thisis you know, we talked about
the backpack earlier and we'reseeing an incredible need for
central nervous systemdownregulation, for obvious
reasons.
Right, we are overconnected, weare overengaged, we are
overstimulated and it neverstops.
Psyche, our whole humanevolution was never really meant
(18:20):
to be in a connected space 100%of the time.
Creativity comes from headspace.
New ideas and solutions comefrom spaciousness in the mind
and we just keep compressing itand compressing it, and
compressing it.
And so a lot of the things, alot of the technologies that we
develop, the well system, forexample.
Yeah, it seems like it's amassage, but the reality is is
(18:43):
that we're able to addressmultiple senses at one time.
So sensory immersion into aspace and what that does is it
allows you to drop in reallyquickly, and so the actual
impact of the service is not themassage, is not the massage.
It's this three to five minutesthat it takes you to really drop
(19:03):
into a space, almost like yoga,nidra, to say, wow, all right,
total relaxation, and 15, 20minutes of that a few times a
week can be a game changer,especially if that you know
you're the mom who is at workall day, goes home, kids are
screaming till they go to bed atnight, or 14 things that they
need to do and you never get toturn the noise off unless you're
(19:29):
sleeping that it can reallychange things without anything
wildly expensive, without youknow 10 hours a week with a
personal trainer that no one'sgot in their schedule, things
like that.
So there really are veryimpactful things that can be
done without turning yourschedule completely upside down.
Speaker 1 (19:42):
You've talked a bit
about the fact that there is a
lack of female role models inleadership positions.
How has this affected yourjourney, as you kind of think
back, and what steps can we taketo increase visibility for
women leaders across differentindustries?
Speaker 2 (19:58):
Yeah, I have lots of
thoughts on this topic.
The first is, you know, alwaystrying to be what wasn't
available for me as much aspossible.
Open as many doors, kick asmany doors open.
You know, be the loud voicethat's recommending whether
someone's in the room or not.
I think, as women, we tend totake more of a backseat when it
(20:20):
comes to self-promotion.
We take a little bit more of abackseat when it comes to
self-promotion.
We take a little bit more of abackseat when it comes to, you
know, arguing for, negotiatingfor ourselves, but then also the
people around us.
Sometimes we do better with thepeople around us than we do
even ourselves.
So you'll see that, like, I'vebuilt up a team around me, but
am I really advocating formyself and creating that example
(20:42):
?
I also think, and I think aboutmy own journey and the years
that I questioned like, am Iready to be a mentor?
What can I mentor about?
Like, am I and you've seen thisstatistic, I think it came from
Sheryl Sandberg or someoneoriginally when women will apply
for a job or put themselvesforward for something, when they
feel like they have 90 to 100%of the skills mastered, men will
(21:05):
do this at like 40 to 60%, andI think we apply that in
mentorship and we apply thatmentality across the board, but
we apply it to mentorship and weapply it to sponsorship and
things like that.
We say, oh, I've even reachedout to mentors in the past
proactively.
Will you please mentor me,women who I thought I would love
to be mentored by this person?
(21:25):
And the answer I got was Idon't feel like I could, I don't
feel like I'm in the rightposition to do that, and I'm
just thinking just tell me whatyou do, just tell me who you are
.
That's all I need to know.
And I think that's a huge piecethat women have to get over.
Like, if you don't have amentor, be a mentor, most
importantly, and don't wait tillyou feel like you're one,
because there's always someonecoming behind you that is
(21:48):
looking to master something orat least looking for a sounding
board.
And the other thing I'velearned about mentorship is that
it's not about me, it's notabout the mentor.
It's about me being able tohold up a mirror to the person
in front of me and reflect theirown potential back at them.
That doesn't have anything todo with me.
That has to do with me beingable to see what's happening in
(22:10):
another human and encourage thatand bring that forward.
So maybe taking this idea likewhat can I mentor about, but I
can be a mirror for just aboutanyone, literally just about
anyone, could be a way to kindof change that mindset a little
bit and be like, yeah, maybe itonly takes one person to see
that potential in another humanand give them the confidence to
(22:32):
move into something different.
Speaker 1 (22:35):
Yeah, when you think
about mid-career women, what
have you seen are the mostcommon?
As you think about it, itreminds me of this imposter
syndrome, right that we feellike you know, I don't have what
it takes.
What are the most commonmanifestations of imposter
syndrome that you've seen?
And then you know, are thereany specific strategies that
you've found effective in likewomen, stepping out of that and
(22:55):
stepping into their ownempowerment?
Speaker 2 (22:59):
Yeah, I've seen it,
I've lived it, I've seen it in
so many manifestations.
I think the first things thatcome to mind are
over-apologizing.
You know, we internalize thislanguage of passivity, of
smallness, of you know fast tosay I'm sorry for everything,
(23:21):
whether it's your fault or not,and it's really a reprogramming,
but it's a reprogramming thatstarts with your internal
self-talk.
You're not gonna change theexternal manifestations of
what's happening until you startspeaking to yourself with love,
with acceptance, withworthiness, and that's work.
I wish I could give you like atwo-minute you know, abridged
(23:45):
version of how to get this done,but you've got to be doing the
self-work.
At the end of the day, you canput on the persona all day,
every day.
It will exhaust you, though,and it will leave you
unfulfilled if it's not aligningwith the internal peace.
And you know, if you don'tactually feel worthy in that
room, no matter how you speakout loud, it will not change the
(24:07):
outcome for you individually,and so, honestly, it's
self-investment.
While I've seen certain tacticsto feel differently in a
meeting or to speak moreproactively or in more present
language, which I try to do withmyself as well the women who
I've seen really succeed atleaving imposter syndrome.
(24:28):
Behind owning their space,stepping into their power, it's
because they're doing the workthemselves, which is
generational.
In my opinion, it's far moreimportant than whatever job
you're in at the moment, becausethat pays dividends back for
generations to come.
Speaker 1 (24:43):
I think if we
understood the power from a
neuroplasticity perspectiveright, Will we understand the
power that our words have,Because the things we tell
ourselves our brain actuallystarts to believe and program.
And so it's this kind ofself-deprecating cycle that if
we don't change the way we thinkand the way that we talk to
(25:05):
ourselves, none of thoseexternal circumstances will ever
change.
You will stay this kind ofshell of trying to display
something that maybe doesn'tfeel authentic because you're
still believing those things andyou haven't changed that
internal narrative to changeyour external circumstances.
Speaker 2 (25:22):
That's absolutely
right.
I just had this conversationyesterday, led a peer group of
mine through an exercise toreframe because we should on
ourselves.
Right, I woke up yesterdaymorning, should have gotten up
earlier.
I should have more energy.
Right, there's a whole list ofshoulds.
Difference between yourintention and reality.
(25:45):
It doesn't know the differencebetween tenses.
So when you're telling thebrain all the time I will, I'm
going to, I want to, I should,it gives the brain an excuse to
just push it into another box.
Right, that's a future problem,that's not an in-the-moment
(26:08):
problem.
And this framing is soimportant.
Like I am speaking, and I amstatements out loud to yourself.
Speaking in is statements outloud to yourself, because when
you speak out loud, your braindoesn't know if it's you or
someone else, it just knows topay attention to the words that
are coming out of your mouth.
Right, and it really is atrainable situation.
Right, we talk, so it's like Iliken it to doing exercise, but
doing it with bad form.
(26:28):
You know you can deadlift a lotof weight with really bad form,
but you're not going to do itlong or well if you're not
paying attention to how the bodyneeds to be set up.
Same with the mind right.
We kind of overstigmatize thisidea of mental health when in
reality it's mental fitness andit's making sure that our minds
remain fit to do what we needthem to do and to thrive.
(26:51):
And that includes a lot ofinternal self-talk, that
includes a lot of the narrativeand the framing that we use and
finding spaciousness and findingways to decompress.
Yeah, I really do try to talk alot about this idea of mental
fitness because I think in someways it disarms or destigmatizes
(27:13):
, like, oh, therapy, oh, youhave a problem.
You talk to a nutritionist, adietician, a trainer, you might
have a whole team of people, andyet we're thinking you know,
(27:35):
this innate ability to learn andtransform our minds either is
within us or not, but we don'tbelieve that about anything else
in the world.
So, yeah, it's definitely apart of the journey, right?
The ability to master thyselfis mental, physical and
spiritual, right?
It's all of those thingstogether.
Speaker 1 (27:49):
All right, you know
the routine.
This is where I hit the pausebutton.
I hope you enjoyed this episodewith my guest, bryn Scarborough
, as she shares her journey as atech-forward wellness innovator
and passionate advocate forwomen in leadership.
Make sure to come back nextweek for part two.
Thank you so much for listeningand for being here on this
(28:11):
journey with me.
I hope you'll stick around Ifyou liked this episode.
It would mean the world for meif you would rate and review the
podcast or share it withsomeone you know may need to
hear this message.
I love to hear from you all andwant you to know that you can
leave me a voicemail directly.
If you go to my website,evokegreatnesscom, and go to the
(28:32):
contact me tab, you'll just hitthe big old orange button and
record your message.
I love the feedback andcomments that I've been getting,
so please keep them coming.
I'll leave you with the wisewords of author Robin Sharma
Greatness comes by doing a fewsmall and smart things each and
every day.
It comes from taking littlesteps consistently.
It comes from making a fewsmall chips against everything
(28:53):
in your professional andpersonal life that is ordinary,
so that a day eventually arriveswhen all that's left is the
extraordinary you.