Evolution of Brand

Evolution of Brand

Evolution of Brand is a podcast dedicated to bringing you stories and strategies from authentic, successful entrepreneurs and professionals who’ve taken their brand to the next level. Hosted by Jason Cercone, each episode features the perfect blend of unparalleled inspiration combined with proven, actionable tips, ideas, and tactics that you can add to your arsenal today. These professionals have built their brands from the ground up and offer practical advice so you can do the same. Want to tell your brand story and make an impact on EoB Society? Click here to book a recording session

Episodes

January 25, 2022 53 min

Top 3 Takeaways From This Value-Packed Conversation:

  • Establishing your Key 3 Concepts, Words, or Phrases will allow you to develop a unique, true-to-you blueprint for personal branding that will embellish who you are, what you do, and how you do it
  • Your personal brand is not a front. ALWAYS be true to who you are!
  • Even as an influencer, developing a personal brand is important. A personal brand will stand the test of time while influ...
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    In this installment of Evolution Revisited, I'm taking a look back at Episode 028 and sharing some of my big takeaways from my conversation with Samantha Lee Wright, the Founder of Pineapple Podcast Academy.

    I'm also sharing some additional thoughts of my own on podcasting, including why how podcast guest marketing campaigns can help you grow your brand AND bring new listeners to your podcast and several reasons why you can...

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    Top 3 Takeaways From This Value-Packed Conversation:

  • Focus on mastering one thing. If you try to take on too much and become a master of every single platform, you'll spread yourself too thin and end up mastering nothing. As Ron Swanson says, "Don't half-ass two things. Whole-ass one thing."
  • Success on the podcast platform is not about the number of downloads you get. It's about the quality of content you produce...
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    In this installment of Evolution Revisited, I'm reflecting back on Episode 026 and sharing some of my big takeaways from my conversation with Nathaniel Brown.

    I also have some insight on Nathaniel's $1,000 Coaching Intensive, which Nathaniel is offering to everyone in EoB Society for FREE! All you need to do is find him on Instagram at @therealnathanielbrown and send him a DM that says Coach Me!

    And finally, I have a sn...

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    Top 3 Takeaways From This Value-Packed Conversation:

  • "Fear is a tool that forms us into the greatest version of ourselves." Do not expect to grow and evolve if you put fear in the driver's seat. Pushing beyond your limits means vanquishing fear and stepping into the unknown ready to adapt to what presents itself
  • Storytelling has stood the test of time for thousands of years because remnants found within those stories car...
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    In this installment of Evolution Revisited, I'll be sharing my big takeaways from Episode 024's conversation with Aleya Harris.

    I'll also be talking about The One Thing and why it's come up on the last two episodes...and why it'll be on the next episode, too.

    And finally, I've got a sneak preview of Episode 026 of Evolution of Brand featuring Nathaniel J. Brown.

    10 Tips For Becoming a Valuable, Fully Optimiz...

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    Top 3 Takeaways From This Value-Packed Conversation:

  • Regardless of whether you're an entrepreneur or working in a corporate environment, you need to develop a personal brand
  • We live in a world where the final results and all the glamour are shoved in our face every day. And while you can appreciate that message, it's important to realize that no one got to that point without effort, sacrifice, and dedication. You can emulate...
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    In this installment of Evolution Revisited, I'm taking a look back at Episode 022 with Nate Palmer and sharing some of my takeaways from our in-depth conversation about proper eating, training, time-blocking, and developing effective habits to fuel your growth and evolution.

    I'm also serving up some worldly wisdom to carry with you into 2022 and beyond.

    And finally, I've got a sneak peek of Episode 024 featuring none ot...

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    Top 3 Takeaways From This Value-Packed Conversation

  • Utilizing time blocking and making unbreakable, non-negotiable appointments with yourself regarding your health, nutrition, and self-care will get you closer to who you want to be in a far more consistent way
  • We only have the bandwidth for a few hours of deep work each day. If you try to grind out 18-20 hours of work and cost yourself sleep, exercise, and proper nutrition beca...
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    In this installment of Evolution Revisited, I take a trip back to Episode 020 of Evolution of Brand featuring Jeremy Slate to share my big takeaways from our discussion about podcast guest marketing.

    I also go back in time to share some stories of Christmas past and why Christmas Eve traditions and memories will always be the highlight of every holiday season for me.

    And finally, I've got a sneak preview of Episode 022 of Evolu...

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    Top 3 Takeaways From This Value-Packed Conversation

  • Podcast Guest Marketing is not a form of "paid advertising." Being a guest on established podcasts is all about providing value, positioning, branding, and high-level networking
  • Do not get hung up on vanity metrics when seeking shows to guest on. Download numbers are irrelevant. So is audience size. Focus on the content and if it aligns with your mission, message, and value...
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    In this installment of Evolution Revisited, I reflect back on my conversation with Eric Seropyan on Episode 018 and share some of my big takeaways about search engine optimization.

    I'm also sharing some information about the new podcast guest optimization guide I just released. It's called 'Guest Theory: 10 Tips For Becoming a Valuable, Fully Optimized Podcast Guest' and you can get a free copy now! Click here to le...

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    Top 3 Takeaways From This Value-Packed Conversation 

  • Strong results from Seach Engine Optimization (SEO) come from patience and consistency. It's a long game where the rewards are game changing when you do things right
  • DO NOT engage in "black hat" practices, like purchasing reviews, traffic, and followers. Google will quickly realize this is not legitimate traffic coming to your website and bury you in the rankings AND m...
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    In this installment of Evolution Revisited, I look back on Episodes 015 and 016 and share some of my big takeaways from my conversation with motivational keynote speaker Rachel Sheerin.

    I've also got a story that showcases why customer service standards have plummeted to depths unknown and why you'll never see me in a department store on Black Friday again.

    And finally, I've got a sneak peek at Episode 018 featuring SEO...

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    Top 3 Takeaways From This Value-Packed Conversation

  • Social media has played a big role in warping our thinking and leading us to believe that results are instantaneous. In reality, results take time and nurturing. Focus on getting a little better at your craft each day and results will come...plus you'll learn a lot of valuable lessons along the way that you can carry with you for life
  • We aren't here to just DO something. We...
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    Top 3 Takeaways From This Value-Packed Conversation

  • Do not be afraid to own your brand and amplify it to the world with the volume turned all the way up! Be aware your mission and message won't align with 100% of the people who find it, but the ones it does align with will gravitate to you and fuel your evolution
  • Burnout happens when joy leaves the work that you do. As you feel yourself reaching those critical burnout stages, ev...
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    In today's installment of Evolution Revisited, I'm sharing my takeaways from Episode 013 of Evolution of Brand featuring Angelica Ross.

    I've also got some hot takes on Black Friday for you to enjoy.

    And finally, I've got a sneak peek of my two-part interview with the one and only Rachel Sheerin that will unfold on Episodes 015 and 016 of EoB.

    Connect to the show here 

    MUSIC CREDIT: "Victory" courtesy of purp...

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    Top 3 Takeaways From This Value-Packed Conversation

  • Just because you think you know the direction you're supposed to go in life doesn't mean that's how things will play out
  • Treat each of your customer and client interactions as learning experiences that can help all of your future interactions go much more smoothly
  • Effective copywriting, as well as taking the time to proofread your copy, adds value to your brand and will ...
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    In today's installment of Evolution Revisited, I'm taking a look back at Episode 011 with Tom Schwab and sharing some of my big takeaways.

    I've also got some info about Guest Accelerator (fka GuestSpotter) and how I plan to help professionals and business leaders become fully optimized, fully prepared podcast guests.

    And finally, I'm sharing a clip from Episode 013 of Evolution of Brand featuring Angelica Ross, an e...

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    Top 3 Takeaways From This Value-Packed Conversation 

  • You may be just one conversation away from your next big breakthrough or accomplishment. Do not pass up opportunities that could potentially lead you to new levels of success
  • Being a guest on a podcast is not an opportunity to sell. It's an opportunity to make an impact, provide value, and connect with the audience so they go from passive listener to website visitor to warm, q...
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