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May 4, 2023 34 mins

Top 3 Takeaways From This Value-Packed Conversation:

  • One of the most important aspects of leveraging social media to build your personal brand is being in front of people on a consistent basis. They see your face every day and when they do, it keeps you front of mind when they're looking to make a buying decision in your field of expertise
  • Your content strategy, regardless of what it is, requires CONSISTENT EFFORT. You can't try something for a couple months and say it doesn't work. You need to pour ample time (well over a year) into a platform on a consistent basis before you can make claims that it "doesn't work for you"
  • The excuses you may have for not posting on social media, starting a podcast, building a brand, whatever it may be...they may stem from some deep-seated issues you don't even realize are present. You need to make your initiatives a priority so you follow through with consistency. As the title of this episode states, "there's never a good excuse for not getting started"

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Establishing yourself as a 5-star podcast guest starts with having a 5-star guest pitch. Discover how to build a results-driven presentation that leads to more guest appearances in my new course The 5-Star Guest Pitch. Click to learn more

MUSIC CREDIT: "Victory" courtesy of purple-planet.com
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What You'll Discover In Episode 164 of Evolution of Brand:

  • Does education get overvalued AND undervalued in today's world?
  • Laura shares how her brand has evolved over the years
  • How Laura has leveraged personal branding in the real estate industry and how she teaches other agents to do it better
  • The role social media plays in building your personal brand
  • Why showcasing your expertise about your industry is not giving away trade secrets
  • How much consistent time you need to put into making a content strategy work
  • Why you can't try to eat the elephant in one bite
  • Where do the excuses that prevent you from taking action stem from?
  • How to best manage your social media posting strategies without overwhelming yourself
  • Laura's recommended first step for emphasizing your personal brand


Learn more about Evolution of Brand at evolutionofbrand.com

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