Scroll-Stopping Content: How Austin Armstrong Built a Social Media Empire #132

Welcome to the Evolve Leadership Show, where we provide powerhouse success strategies to entrepreneurs and high-performers to gain the clarity, confidence, and tactical insight you need to take your next big leap.

🔍 In this Episode:Join us as we dive deep with Austin Armstrong, CEO of Syllabi (an AI-driven marketing tool). Austin shares his journey from MySpace entrepreneur at age 14 to building massive social media followings across platforms. He reveals his content creation strategies, discusses how AI is transforming social media marketing, and explains what it truly takes to create viral content worth sharing.

✨ Highlights:• [00:00:00] Austin on the secret to viral content: "The best way to create viral content right now is to create content that's worth sharing... It's just overdelivered."• [00:01:07] Austin's social media journey beginning at age 14 with MySpace, where he learned to monetize platforms and build audiences.• [00:03:35] Overcoming burnout as an entrepreneur: Austin transparently shares his decision to shut down his agency after six years to focus on his AI tool Syllabi.• [00:07:18] The importance of mentorship and coaching: "My entire journey has been full of coaches... You can't expect to just learn everything yourself."• [00:12:09] Austin's content creation philosophy: "I test at bats. I am a content creation machine... Every single day I will post 10, 15 different posts."• [00:13:14] The psychology of engagement: "You have to stop that scroll immediately... They only care about the value that they are going to get."• [00:16:34] How Austin uses AI: From creating deepfakes of himself to using ChatGPT for ideation and developing his own AI tool for faceless videos.• [00:19:12] Leveraging AI for content creation: Building a custom GPT version of yourself using your own content and transcripts.• [00:20:10] The biggest opportunity in social media: Short-form vertical video continues to dominate as platforms prioritize this format organically.• [00:21:24] The most underrated AI strategy: Faceless videos that can be created in minutes and still generate massive engagement and monetization.

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📚 About Our Guest:Austin Armstrong is the CEO Syllabi, an AI-driven marketing tool for content creation. He's built massive followings across social platforms including 800,000 on Instagram, 1 million on Facebook, and 600,000 on YouTube.

• Connect with Austin on social media @SocialtyPro.

• And check out https://syllaby.io

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