March 27, 2024 • 47 mins
In this episode of the Evolve Mastery Podcast, host Princeton Clark interviews Brian Covey, an EVP of strategy and development at Revolution Mortgage. They discuss Brian's journey of resilience, success, and leadership. The conversation covers topics such as the transformative moment in Brian's life, the power of influence and mentorship, the importance of embodying wisdom and believing in oneself, the role of integrity and taking action, and the next stage of impact in Brian's life. In this conversation, Brian shares his journey and the importance of finding your purpose and serving others. He emphasizes the power of being able to serve the former version of yourself and using your experiences to help others. Brian discusses the gap in the mortgage world and how he is expanding his coaching to help professionals navigate their careers. He also highlights the importance of investing in time and prioritizing what truly matters. Brian expresses gratitude for his spouse and family and the impact they have on his life. He encourages listeners to reach out for help and support when needed.
Takeaways
- Failure leads to success, and it is important to embrace failures as part of the journey.
- Influence and leadership require being an example and doing what you say you will do.
- Surrounding yourself with mentors and coaches can accelerate personal and professional development.
- Character and integrity are essential for expanding influence and making a lasting impact.
- Continual growth and self-improvement are key to unlocking new levels of success and impact. You are most powerfully positioned to serve the former version of yourself.
- Identify the gap in your industry and find ways to help others navigate through it.
- Invest in areas of your life that save you time and allow you to focus on what you love.
- Express gratitude for the people who support and inspire you.
Brian's Instagram: @thebraincovey
Website: www.briancovey.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Princeton (00:00):
What's going on, everybody, and welcome to the
Evolve Mastery podcast.
Today we have another specialguest, a remarkable individual,
brian Covey, who I've gotten achance to really get to know and
watch and observe him justreally embody principles of
self-mastery and wisdom gainedin his life.
Today, we're going to be divinginto his journey on how he's
(00:22):
embodied resilience, success andleadership.
Brian went from being aprofessional soccer player to
the EVP of strategy anddevelopment at Revolution
Mortgage.
He's navigated diverse paths,accumulating invaluable lessons
along the way.
He's also a sought-afterspeaker, as he empowers
organizations to discover theircompetitive edge and unlock
(00:43):
their full potential.
So join us as we begin to diveinto his insights on leadership,
growth and creating a cultureof empowerment.
Without further ado, let's goahead and jump into this episode
of Evolve Mastery.
Intro (00:58):
To my soul Cause, I know that it's worth it.
These affirmations Let me knowthat I'm already perfect.
Are you that one?
(01:19):
Say yes, I am Hundred miles up?
Say yes, I can.
Is it our love?
Say yes, I am, yes, I am.
Yes, I am 100 miles up.
Say yes, I can.
Is it our love?
Say yes, I am yes, I am, yes, Iam.
Are you that one?
Say yes, I am 100 miles up?
Say yes, I can.
Is it our love?
Say yes, I am.
Yes, I am.
Yes, I am, it's my life, soI'll tell me.
Princeton (01:57):
I All right, welcome guys to this episode of the
Evolve Mastery Podcast and, as Isaid, I have a very special
guest and, like I always say,all of my guests are special
guests because they're differentpeople from different walks of
life who have experienced theirown level of self-mastery that
has helped them to transcendsome of the challenges and
experiences that so many peopleout there are experiencing.
And today I have the privilegeof sitting down with Mr Brian
(02:19):
Hovey Brothers.
So good to have you here today,man.
Brian Covey (02:21):
Man, I'm excited to be with you too.
The energy is always great andI was like, okay, we're going to
be at a jam and provide somevalue to people today, and
they're at least going to beentertained and they're going to
know that we're here to giveand to serve 100%.
Princeton (02:34):
Man, Listen, I know you're a busy guy.
You're out there moving andshaking and creating.
A ask is people see the successright.
They see what you've achieved,they see the impact that you
have, the reach that you have,the people that you've connected
(02:55):
to on your journey, but whatthey don't see is where it began
.
And so my question to start offthe segment today is where or
when was that moment for youwhere there was just like this
light bulb that switched on andyou were like this is what I'm
going to do with my life andthis is the trajectory that I'm
going to set my myself on?
Brian Covey (03:18):
Great question.
I have a belief and I'll tellyou it actually came from my
kids going through elementaryand I didn't gain it until later
in life, but it's one of thekeys to success they talk about
at their elementary school andit is failure leads to success
and I've heard one of myfavorite authors, john Maxwell,
talks about this, for instance.
He talks about they actually gotogether and so anyone that's
successful.
(03:38):
They've had as many, if notmore, failures in their life,
and the one I point back to it'sbeen an anchor and a pillar for
me when I was a teenager, goingto eighth grade, heavily
overweight, eating horribly.
And the time I'm playing AAUbasketball, I'm traveling,
playing on like the Olympic team, I'm having success that people
(03:59):
on the outside would be likeman Brian, you got it going on,
but I'm uncomfortable.
I'm having to wear two shirtsbecause I don't feel good about
my body and what's happening.
I know I'm eating like crap.
I go get the final verdict fromwho happened to be my AAU
basketball coach, was also ourpediatrician and he tells me not
only did my blood work and allthe tests come back bad, they
(04:20):
were so bad that he's you'regoing to have diabetes, you're
going to have hypertension,you're going to have diabetes,
you're going to havehypertension, you're going to
have all these things coming up.
I remember sitting in that room, for instance, with my mom, and
it's one of those moments whereit's oh, my goodness, I'm
headed down a path of completedestruction, right, and at the
time I'm getting into things Ishouldn't be getting into, with
alcohol and weed and some stuff,and it's like but you still
(04:49):
have this life that's working.
I think for a lot of us.
I share that story because youcan relate, because there's
parts of your life that areworking.
Today there's a whole otherpart of it that you're
disconnected.
You know you're not living upto your potential and you know
you're not really showing up andgoing all in your life.
That, for me, was the journeythat birthed a real addiction,
in a good way, to shifting myfocus to my fitness and
realizing my outward expressionof who I am.
And all that came from doinghard work and changing my habits
and I wrecked our house.
(05:09):
Man, I came back.
We're eating turkey breast,we're eating chicken breast,
we're eating all these healthyfoods, and we also changed our
family of what was happening,because all of us were eating
that way and if you can relateto that, in your house, growing
up in the South, we love to eatgood food.
But I think back now, prince, Ididn't realize it at that time
but, being the youngest in thefamily, I had an older brother
(05:30):
five years older than my parents.
Imagine being able to influencepeople in a way that changed
their habits for better.
So it was literally a seed.
I say today that I recognizethe power of my influence even
in an early age.
It doesn't matter how old youare, it doesn't matter what your
experiences are.
You can influence people in apositive way when you become the
example.
And so I share that storybecause I think a lot of people
(05:50):
probably can relate in their ownlife of something not going the
way they wanted some type ofaddiction or overweight, dealing
with that.
And you have to break throughto the other side, and it was
for me not easy and I could tellyou stories, but I'll just
share this one with you.
It was early mornings, wakingup before school, running two
and three miles a day andchanging my eating, and then I
(06:10):
was able to go on and I was onthe national team, got to train
with the U S Olympic team.
Things were open to me that Iwould have never had the
potential, and so, if you'relistening, there's a whole other
level for you to unlock Ifyou're willing to do the hard
things now in the discipline100% so good.
Princeton (06:33):
Thank you, bryant.
As I'm listening to you, youmentioned the power of the
influence that you had, even asa child, like looking back on it
, and that's something thatresonates deeply with me,
because my kids I always say mykids have been my greatest
teachers.
Next to my own spirit.
My kids have been my greatestteachers and they have
influenced me to be a betterversion of myself.
They've influenced me to lovemore deeply.
They've influenced me to neverstop going after my dream,
(06:55):
because I realized that I wasteaching them to always be
better than me.
But what I realized is that indoing that, I raised the bar for
myself and my your kids willhold you to that bar.
Once you say you're going to dosomething, they're going to
hold you to it, especially whenthose seeds have been sown, as
you said, and you realize thatwait a minute, they're getting
(07:16):
it now.
They're getting it and they arenow looking at you because
you're the quote unquote oldestand they're like dad, you're not
getting it right now, mom,you're not getting it right now,
and a lot of parents, they'rejust going to do as I say, not
as I do, and the time for thatis over because we have access
to so much information Now ourkids have access to so much more
(07:37):
information than what we hadaccess to, and I think, as
parents now I know you're anamazing father as well I think
as parents, we really have tonow open up and say, okay, what
is it that my kids can teach me?
What are the things that my kidshave been saying to me that I
haven't been paying attention to?
What are my kids mirroring backto me based on how I'm showing
(07:58):
up and how can I show up better?
And so I think those seeds thatyou sowed as a child, they
continue to impact you, impactyour family, but every seed
sprouts branches.
And so now you've moved intothis space as an adult, as a
father yourself, as a leader forchange, as an impactful servant
leader.
And how did that come about?
(08:19):
How did you make the transitionbetween youthful getting all
these opportunities, all of thedoors opening up to now moving
into the space?
Where was the transitionprofessionally for you to now
impacting people's lives?
Where did that start?
Brian Covey (08:35):
Yeah, I got to give my dad, my coaches, credit
because throughout those middleschool, high school, college and
a little bit of pro ball, therewere people in my life that
showed me different levels andthey committed and they saw the
best in me.
Look, I tell people this storytoo.
I was not the tallest, I wasnot the most gifted.
I was really that underdog thatdidn't fit the size and the
frame of a typical goalkeeper.
(08:55):
It was like 6'3", 6'4", 6'5",not even six feet tall.
So imagine all the coaches andall the schools that said, yeah,
you just won't be able to makeit to that next level, you won't
be able to make it.
And I share all that becauseprobably a lot of you can relate
.
You've been told at some pointin your life hey, that's just
not for you, or maybe you shouldtry this and you settled, or
you just you listened to thosevoices of people Maybe they're
(09:17):
your own voices and what Irealized is, throughout all that
that I was building thisconfidence muscle of, in a way
like my competitive edge is thatI love when people tell me I
can't do something, like it'sjust a fire in me, that it's.
You don't think I can do thatcool, we're gonna go do it.
And that's where it spawned forme.
After playing sports, finallyretired, came back, always
(09:40):
promised my parents I wouldfinish my degree so I'd left
early, got drafted to playsoccer.
When I came back and finished Icould not get a job.
No one would hire me becauseall I had was soccer coaching,
just doing odds and end jobs.
I had no experience relativeand I thought I'm going to go
into the financial servicesworld, I'm going to be a
financial planner, I'm going towork in the bank.
(10:00):
Fortunately, after about sixmonths of applying and applying,
I went to a career fair.
I get hired.
I had a great mentor and bossthat taught me everything about
credit, income, assets.
We're doing something supersexy.
We're loaning people money, forinstance, to buy furniture.
You know those commercials thatare like payments, no interest,
(10:21):
for five years.
That was me taking people'scredit applications and then
hoping we could upsell a creditcard, auto loan, debt
consolidation loan.
So I tell about that story.
I started literally in a stripcenter helping people finance
furniture.
You start somewhere, but whatwas birthed in me as a kid and
as a teenager led to after abouta decade of producing myself
personally producing.
I've always had this just driveof building teams and building
(10:45):
champions and I shifted intostarting to build teams and let
me just tell you, I fell on myface.
I had people quit my team.
I didn't get offered promotionsearly on because I wasn't
qualified.
I thought everything I did tobe a top producer man, I'm just
going to walk in.
It's going to work.
I learned a very distinctlesson in those first few years
(11:05):
Leadership and the psychology ofworking and supporting people
is vastly different than leadingyourself and I didn't have the
be the example.
Teach others, meet them wherethey are, empathy.
I had no structure, I had nosystems, but fortunately again,
a mentor popped up after Iapplied for a promotion and I
(11:25):
was turned down.
I did not get the offer, butone of the people on the panel
if you can imagine walking inPrince you remember the
apprentice, the show.
Princeton (11:33):
Yeah.
Brian Covey (11:33):
Yeah, I went into a room like that and I'm getting
interviewed and drilled and I'mlike dude, I know I'm leaving.
There's no way they're hiringme for this.
One of the people saw me andgoes man, you're like me about
20 years ago.
You got a lot of potential butyou need somebody to help you.
And so I share this, becausetwo things One, I can't tell you
how many jobs I've missed out,lost, been told no on more jobs
(11:56):
than I've had in my career over22 years.
And then also the power ofsomebody that's further along
than you, and I was one of thoseguys who was afraid to ask for
help, didn't ask for help soonenough.
Fortunately, somebody came inand so, if you don't have that
person today, you need to find amentor or coach in your life.
I'll just tell you, itaccelerated my development.
Through that and all that I'msharing it because I want you to
(12:19):
see into there were years of mehoping I'm going to get
promoted, hoping I'm going toget to the next level, and it
wasn't until I went back andsaid, okay, I'm going to get
help, I'm going to start toimprove myself.
I started reading books.
I got addicted to personaldevelopment Again addicted to
the right things and I startedto go down this path where now,
10 years later, I am just astudent of the game and continue
(12:41):
to evolve every year, and Ithink that constant evolution is
what's been a real drive in mysuccess.
But, more importantly, thepeople that I'm around.
I'm able to help them be moresuccessful, because you've heard
the law of the lid and I lovethis one.
If you're a six, probably nothigher in eights and nines and
you probably can't help somebodygo from a six to an eight or
nine if you haven't been there.
(13:01):
So you have to be willing to bethe example and put in the work
as you go through.
But that's where opportunitiesare created A lot of times right
after the failure 100% man.
Princeton (13:12):
So many nuggets in there.
Guys, if you're out in podcastland and you're tuning in, I
challenge you, go back rePodcastland and you're tuning in
?
I challenge you, go back,re-listen to everything he just
said over and over again,because success leaves clues.
Tony Robbins always says thissuccess leaves clues and you hit
so many different things inthere.
But in a nutshell, it's gainingthe insight, gaining the wisdom
(13:33):
, becoming a student to theprocess, because you don't know
what you don't know until youput yourself into spaces to know
it.
But you can't just know it, youhave to embody it, it has to
become you, it has to become astate of being, a state of flow
in your life.
And so in the beginning wedon't know, we're all just
figuring it out.
I always say we're all uniqueblueprints and we're creating
(13:56):
the vision of our life as we go.
But we have to surrender to theprocess of the growth because
we get to.
Dave Meltzer always says stopsaying I have to do and start
saying I get to do, I get toshow up in my life, I get to be
the better version of myself, Iget to learn new things, I get
to create new experiences, and Ithink that's the biggest
(14:16):
benefit of getting around theright people and having special
people come into your life tochallenge the scope of what you
know, to expand you beyond thatlevel of knowingness so that you
can embody it and level up andcontinue to evolve so that you
can impact your personal life,mentally, spiritually,
emotionally, professionally, inthe whole grand scheme of what I
call the tree of your life.
(14:36):
Because I think a lot of thetimes it's very easy to settle.
It's very easy we're actuallyprogrammed by the education
system to settle with just beingtold you're good, you're
getting good grades, you're good, you're bad, you're not smart,
what's beautiful, what's ugly,what's right, what's wrong, not
realizing that I get to choosewho I am, how I show up, what I
(14:57):
create in my life.
But it's all about placement,it's all about proximity.
I just recently had, you know,so many different guests on the
show, but Ken Jocelyn was mymost recent guest and he was
talking about the power ofproximity and how in proximity
is the cheat code?
Who are you surroundingyourself with?
Who are you havingconversations with?
(15:19):
Who's challenging you?
To move beyond that, as you said, the six to the seven, eight,
nine, 10, I always say you haveto be surrounding yourself with
people who are five to 10 stepsahead of you not 20, 30, 40,
because there's levels to it,and so that's where the growth
begins.
But then we master the stepsand it's all about the small
steps.
(15:39):
So, as you were navigatingthrough the small steps of your
evolution and you startedcreating levels of success, you
started developing into thatservant leader, as John Maxwell
would put it, because servantleadership is that highest level
of leadership.
People don't follow you becausethey have to, because it's a
role or position orresponsibility.
(16:01):
They follow you because theylove you and they trust you.
But, going back to what you said, before we go into that you
have to become that version ofyou that can love and trust
yourself first, because you canonly take people as far as
you've gone.
So, as you navigated into thatspace of really learning to
believe and to love yourselfenough to take the steps to
(16:24):
embody the wisdom, what wouldyou say was one of the greatest
insights?
And I know that there were many, but if you could think of one
off top of your head, what wasone great piece of wisdom that
you had to embody in order tobecome the version of you that
you are now?
Brian Covey (16:43):
I love that question.
I love that you said it isabout who you're becoming,
because a lot of people want tolearn, like the skill, or they
want to read the book.
And the reality is, when youget so addicted to the fact that
you're able to go to the nextlevel and perform at a certain
level and I believe God'salready uniquely gifted you with
experiences and talents andthings it's your job to think
(17:06):
about this, as you've got acombination and there's three
different numbers and in yourlife you probably have unlocked
one, maybe you've unlocked asecond one, but I'll tell you,
unlocking all of them andfiguring out your combination,
your code, and for me it was allaround who I'm becoming.
(17:28):
But doing what you say you'regoing to do resonates with me,
as you said that, because toomany people in my life would say
one thing, they did anotherright.
They're the ones like man, Iwant to win, I want to win.
And at night or on the weekendsthey're out at the bar and
they're drinking and doingthings that just don't align up.
Or I want to become a greatparent, but they're not making
(17:49):
time for their kids' sports andgoing out and doing the things.
And when I started to approachmy life as doing what I said I
was going to do in all areas.
And this isn't a perfectionthing, guys, because let me tell
you I screwed it up more timesthan not.
But when you're moredisciplined and you listen to
your standards, that you setover what your feelings will
(18:09):
tell you which are a lie most ofthe time you'll start to show
up and you'll do things when youdon't feel like it.
You don't want to do it.
And those were the days I lookback and I stacked wins and got
things done when I did not feellike it.
I did not want to make thecalls, I did not want to go out
to the event, I did not want todo the workout, whatever it was.
(18:30):
And your point earlier you saida lot of people are complacent.
They're in their comfort zoneOne of my good friends.
We talk about the force ofaverage and it is real.
If you're around other peoplethat accept average in their
life, be prepared for a lifethat is average.
I want to be around people thatjust come up with crazy ideas.
(18:50):
They think this is possible.
Why can't we do that?
How could we accomplish that?
What if that, for me, changedhow I looked at things and
realized the only way for me tolead people somewhere that they
want to go is for me to go thereand to become that person,
because without that they'regoing to find somebody to take
(19:11):
them to where they want to go.
You have to become that leaderthat can take people from where
they are to where they want togo consistently.
Princeton (19:20):
Wow, I love that.
I love that, the power ofintentionality with integrity.
We have to be intentional inthe areas that we want to see
the results in our lives,because life isn't going to
change until you do.
The show isn't going to show upuntil you show up.
And a lot of times people arewaiting, hoping and wishing on a
(19:43):
result or a relationship orwhatever it is.
But this is where I love totalk about the faith, because I
think it takes deeper faith tounderstand that level of
integrity, that level ofcommitment to the process.
And I always go back to thepassage biblically where it says
now, faith is the substance ofthings hoped for, it's the
(20:03):
evidence of things unseen.
And so it's like when we talkabout faith, I always tell
people faith is taught wrong.
In most circles People teachfaith like hope.
I have faith the car is goingto come.
I have faith.
I'm going to meet that person.
I have faith I'm going to makethe money.
I have faith the house is goingto be bought.
I have faith I'm going to meetthat person.
I have faith I'm going to makethe money.
I have faith the house is goingto be bought.
I have faith.
But faith is an action wordbecause if you read it, it says
(20:27):
now, faith is the substance ofthings hoped for.
It's the evidence.
So, going back to theintentionality and the integrity
, I don't say I have faith, Isay I am faithing.
I am faithing this into action.
I am taking daily steps,processing through the vision
that I have been given, gettingclear on it and making
intentional steps, takingintentional action on the things
(20:47):
that are going to create thesubstance and the evidence of
what I'm believing for.
And so many people are missingit.
They're sitting back, waiting,not accepting the fact that you
have the dominion over your life.
It was given to you.
God, source, universe, podcast,land, whatever pronoun you use
(21:08):
isn't going to come and do foryou what you've already been
given the power to do.
So don't sit back and wait forit.
And I love that you brought thatup, man, I love that you hit on
that the power of integrity.
Do you have integrity with yourown word?
If I can't keep the word tomyself, then I can't even be
upset if somebody else doesn'tkeep their word to me.
I can't be upset when theresults don't come as a result
(21:29):
of the work that I don't do.
I just have to take a highlevel of accountability, a high
level of responsibility and ownthe reality that I've created.
That's powerful, brother.
Now, as you're going into thisnext level, what's next for
Brian?
You're speaking on stages.
I see you showing up sopowerfully on social media.
You've done a lot, but whereyou are at this stage, you
(21:52):
continue to do the work.
As I always say, the work neverstops as you find yourself in
this phase of the reality thatyou've created, what's really an
area that you've really beenfocusing a lot on.
Brian Covey (22:05):
We're moving to that.
I want to share one of mypastor friends of mine that we
trained together and work outshared this around.
What we just talked about, Okay, and this stuck with me, is
your influence will never growwider than your character runs
deep.
Your influence, which everybodywants, influence, impact.
(22:25):
They want all these things, butfor most people you'll see the
ones that they come and they goit's because their character
never run deep enough.
It never ran deep enough aboutwho they are, who they were
called to be, the integrity thatthey showed up with, and so if
you're struggling with thattoday, I would invite you to
consider this.
When you work on your character, which is keeping the small
(22:47):
promises and the things you saidyou would do, and doing things
in your business and yourpersonal life that align up with
an integrity, when yourcharacter goes deep, your
influence starts to grow outwider, and most of us have it
opposite.
We want to grow this influence,we're willing to do whatever it
takes to get there, but thereality is, when you go deep,
(23:10):
that's your character, that'swhat's there.
So I'll tell you I'm alwaysworking on that is God, show me
where I need to improve.
There are gaps in my game.
I always say there's gaps in mygame.
There was as an athlete andthere is today.
Where can I improve as ahusband, a spouse, a leader in
(23:32):
my company?
Where can I improve in how I'mshowing up for people in my life
?
You ask those questions,especially if you're a believer.
God will show you.
Then it's up for you to takeaction.
So this stage of my life, letme say I'm fired up.
I am very focused on this nextseason of your point.
22 years.
I have gone very deep in themortgage and real estate space
and I was at an event recentlywith Roy Vaden and AJ Vaden.
(23:54):
They run Brand Builders twoamazing humans in my life and
they're helping me gain clarityabout.
Okay, Brian, who is it you wantto serve?
What is it you want to do?
Because this stage, we know howto make money, we know how to
run a mortgage company, we knowwhat we're doing there, and so
this next stage for me is openup of what do I want to do?
What does the impact look like?
(24:15):
And I'll tell you.
I just had this epiphanyrecently this year, that I'll
share with everyone.
I was going really wide in myaudience thinking well, I can
work with coaches and I can workwith financial services people
and I can work with.
I can work with all thesepeople because, Brian, you have
all this experience, and Roryshared something with me that
just stuck and I'll share withyou guys, cause it'll probably
(24:36):
help you in your journey isyou're most powerfully
positioned to serve who you oncewere.
So, you listening, you're mostpowerfully positioned to serve
the former version of yourself,who you once were.
So when I was the overweightkid, I was the former pro
athlete I was the one that gotfired and let go from my job,
Didn't get the promotions, madea move and investment move and
(24:57):
it didn't work out.
Bought a first time investmentproperty years ago, tried this,
tried that All these thingsyou've done in your life.
Maybe you have this realsuccess in your life and someone
else is going.
Man, I'd love to get there.
Probably took you 10 years,five years, whatever.
You can show that formerversion of yourself the pathway.
So I got really clear on who myaudience was in the mortgage
(25:19):
space.
I'll just share that with you,because that's the world I've
known for 20 plus years andthose people that are wanting to
navigate through that.
I've done it.
So why not go back?
And the thing that's most easyfor you to teach other people is
what you know best, which iswhat you've done in successes
and failures.
So see, it just all comes fullcircle.
And so we're expanding out ourcoaching group for mortgage
(25:40):
professionals, and then alsoleadership, because the gap that
exists today is not I'veidentified in the mortgage world
specifically, there is a gapbetween people that want to move
out of production at some point, have no idea what it would
look like, where do they start?
How do they become a leader?
And then I realized, oh mygoodness, all the times that I
failed, I didn't get thatpromotion.
(26:00):
I did have some success throughbuilding now our fourth, over a
billion dollar in annualmortgage production.
Right, we have results.
I go wow, I've helped all thesepeople.
I was counting the other daydouble digit, over 10 people
I've helped get promoted to newroles, Some of those at other
companies.
I go sometimes we just don'ttell ourselves the things that
we've done.
(26:20):
And so I started writing itdown and I was like, okay, these
are the qualifications, Now howam I going to show up?
What are the problems I solve?
And I got very clear and soyou'll see some of that in my
posts and how I show up onsocial.
But I'm excited about thatbecause now I'm not going wide,
I'm going really deep and I'mvery focused and I'm excited
because that actually feeds themortgage business.
(26:42):
That allows me to coach peoplethat may not work at Revolution
Mortgage but they work somewhereelse.
That's perfect.
Now I get to help more people.
So I'm excited because thecollaboration, what this brings
back into my coaching backgroundallows me to not only be EVP
doing the strategy and doing allthat stuff, but now I get to go
back and coach people and helpthem through their life.
And it's more than justmortgages.
(27:04):
We're going to talk about theirhealth, we're going to talk
about their faith, we're goingto talk about their family,
their fitness and we're going tomake sure that we're really
providing elite people back intothe community.
Princeton (27:15):
That's how the ripple effect will take off.
You can tell when a person hastruly found their purpose.
And one thing I always say ispurpose is rooted in service,
Service is rooted in love.
And when you find that space,you hit the nail on the head.
Your mentors they hit the nailon the head when they said you
are most gifted to serve thosewho are where you once were.
(27:37):
And that's something I realizedearly in my journey was with
every one thing that I hadexperienced in my journey, every
one thing that I had overcome,there was at least a million
people out there struggling withjust one of those things that
if I just put myself out thereand I focused intently, finding
a niche that I could use, Ialways say every gift that we
gain is a key into our door,into someone's life that we
(28:00):
otherwise wouldn't have met.
And so, moving into themortgage space, like that's a
doorway, but behind that doorwayare business professionals
interested in the industry thatyou're in, but they're also
people.
They're people who have had thechallenges that you've had, the
struggles that you've had, andyou're now speaking to a
specific group and that's wherethe fulfillment comes in,
(28:20):
because ultimately that's whatwe're seeking, right.
We're seeking that freedom andthat fulfillment of purpose.
And so I got chills for you,man, and I just want to take a
moment to just celebrate thatsuccess and finding that in you
because you can seek and I'm soexcited right now just hearing
you and hearing you share that,because I love seeing people set
on fire for life because youcan so many people like so many
(28:42):
people, seek so many thingsexternally, because you can so
many people like so many peopleseek so many things externally.
But it's when you tap in thatkingdom within, when you seek
that and you find that wealth oflove, that wealth of service,
that wealth of purpose,everything else comes,
Everything else.
You don't have to worry aboutthe external, because the
external is simply lining upwith you.
(29:03):
And, man, I'm excited, I'mreally excited to see where this
goes for you and I'd love tohave you.
I know you've seen I'm doingthe next level mastery group
mentorship program forentrepreneurs.
I would love for you to come onand be one of the speakers One
Thursday.
It's 10 am Mountain StandardTime every Thursday, but I'd
love for you to come on.
We can talk more about thatafter the podcast, but the more
(29:24):
I hear you, the more I'm like Igot to help this guy get into
front in front of more people.
I know the podcast will do that, but I know that there's people
that could use it man.
Brian Covey (29:34):
Yeah, I appreciate you, it is, it's surrounding
yourself.
Yeah, ken's a great friend ofmine, jocelyn Love, has taught
me a lot of things and whenyou're around people like that,
they help amplify the thingsthat you're really good at and
who you should serve.
And I'll share this as yourpresident.
If you're fighting who you'retrying to serve and different
things, or if you're justthinking about the money aspect
(29:56):
or all of that, like I've beenthere.
But when you get alignment andyou get clarity about who it is
you want to serve and why youwant to serve and why you want
to serve and giving back whatyou've gone through and I want
to help them avoid the pain thatI've been through it doesn't
mean it's going to be painless,it just means we're going to
accelerate that for them andwhen you find it, you will have
an excitement and you'll havethis joy.
That's dude, that's it.
(30:16):
And when you got it versus I'mtrying to force this, I'm trying
to force that and look, I'vebeen there.
We did a coaching program lastyear.
We opened it up to everybodyand I had people coming in like
roofers and solar and guy thatran a firearms company and all
this stuff and I'm like I don'tthink that's my people.
I love those people, but I gotto find who my real calling to
(30:37):
serve is and that's where thatquote from Rory of when you're
most powerfully positioned toserve who you once were.
Those people show up becauseyou know them, you were them,
yeah.
Princeton (30:47):
Wow, wow, wow, wow.
I'm loving this man, but what Ilove most is the ability.
You know when someone has trulyembodied the wisdom gain, and
they're continuously doing thework, because you can see it
even in how they communicate theenergy.
I always say, words only say somuch.
It's about the energy behindthe words, man.
And you got a bright soul,brother, you got a bright spirit
(31:10):
behind you, and I see so muchsuccess expanding out of this,
tenfold, a hundredfold, and Ijust speak the prayer of Jabez
over that whole experience.
Man, the border's expanded,everything is coming your way,
pressed down, shaken togetherand flowing over.
But, man, so now that you'removing into this newness, you
found a deeper sense of purpose,a deeper sense of service.
(31:33):
You're beginning to impact thepeople that you truly want to
impact.
As you look back over thejourney that you've taken, if
there was one thing that youcould go back and tell the
former version of you, thatwould prepare you.
Because I know a lot of timespeople say I wouldn't go back
and change a thing and we're notreally talking about changing
anything.
But if there was one piece ofadvice that you would give to
(31:56):
the former version of you, whatwould that piece of advice be?
Brian Covey (32:02):
Different than people probably expect and I
actually learned this later washire help in areas that are
personal in your life to free uptime for the things you love,
and what I mean by that is youcan hire somebody to cut your
lawn.
You have a pool.
You can hire somebody to dothat.
You can have groceries shippedto your house.
(32:23):
Invest in the areas that aretime that could possibly be
taken away from you growing yourbusiness, time with your spouse
, time with your kids and Ialways thought I'm just gonna
hire in my business, I'm gonnado more in the business, I'm
gonna just.
It was always like I'm justgonna do more and do more, and I
have decided that I'm going tocreate the time.
(32:45):
This aligns up with thepriorities that I've set.
But Princeton I would justshare that with myself earlier
is to be okay with spendingmoney in areas to create time to
go do the things that Iactually love to do, and I'm
just telling you guys like goingout and getting your groceries
or cutting your lawn and you'redoing all these different things
(33:06):
that may not work in yourbudget.
Identify things that could saveyou time and you can buy back
your time to go do the thingsthat you actually want to do.
For me, that's being with mykids and my spouse more Like I
love that, like you can't put adollar amount on that for me.
The second one was I want tomake sure I'm working out
consistently.
And then really the last oneyou won't want to miss this is I
(33:28):
want time in my business, likeworking in the business, and so
if there's areas that I canbring people in, like a
housekeeper, I think about thator somebody that can help you
prepare meals for the week, oryou're ordering a service that
helps you eat healthy, likethink of the ways you can design
your life so that you can golive your life the way you want.
The earlier version of Briandidn't have it figured out.
I was counting penny pension andI was doing this and doing that
(33:50):
, and when I started to what'sinteresting, when I started to
invest in those areas createtime for the things I wanted to
and the people I wanted to bewith let me just tell you, like
my life opened up, I got to godo the things I wanted to do and
I was more productive.
So, counterintuitive toeverybody that goes here's the
(34:10):
budget and you've got to live bythis and don't do this.
Make your choices, live withinyour budget, but there's some
things you don't need to bedoing today and you need to be
doing these other things.
And I don't miss a week or aday cutting my yard if they're
out there and I get time with mykids or I get to go spend time
in our business recruitingsomebody into our firm, all
these things.
I think man, the youngerversion of Brian, would have had
(34:32):
a lot more time to spend onsome of these areas had I not
thought I had to do it all.
Princeton (34:38):
That's so good.
Time is your greatestinvestment because it's your
greatest asset.
Once it's gone, you never getit back.
Your kids are going to be youngand you're going to have these
experiences one time, thosemoments of health that you could
have been investing in yourself.
Once it's gone, you'll neverget it back.
And if you don't invest in itnow, guess what?
(34:59):
You're going to pay for itlater in one way or another.
And it's so important.
That's a big gold nugget rightthere, because I think a lot of
the times when we talk aboutinvesting first, when it comes
to time and how we utilize orwhat we put our energy behind,
Tony always says where yourfocus goes, your energy flows.
And a lot of the times whenwe're investing our time, we're
(35:19):
investing in the wrong things.
We're investing things thatdon't bring energy back to our
life, that don't give us apositive ROI on our time or the
spaces of investment.
And this is where I agree.
You really have to think aboutwhat are the areas of your life
that are not the superpowerareas.
They're not the areas that aregoing to really move the needle
for you to create the experienceor the desired result that you
(35:42):
want.
And then, when you find whatthose areas are, you either
automate them, delegate them orcompletely release them because
it doesn't serve you where youare.
And a lot of people say I don'thave the money.
I don't have the money?
Sure, you do.
You have it.
You're just prioritizing itwrong.
Most people are spending moneyon wants and not necessity.
(36:03):
What do you need?
What do you require for yourlife?
What are those things that meanthe most to you that you want
to experience fully?
What have you been given thepower to experience in your life
, but you've been neglecting it?
What have you been given theopportunity in your life to
experience, but you've beenneglecting it because you've
(36:24):
been focusing on things thatdon't serve you.
And that was huge for me as well, because I had to really ask
the question and I made it.
It's a mantra now If it doesn'tserve me, it doesn't deserve me
.
If it's not in the flow, let itgo.
And now I give my time to thethings that serve me.
Time to the things that serveme.
I only give my time to thethings that are in flow for me,
(36:50):
that give me a stronger ROI onmy time, that add value to my
life and to the people that Iget to work with and I get to
serve, and my children, andthat's living.
And most people are survivingbecause they are not intentional
with their time.
And I know some people inpodcast land may be saying you
just don't understand, I don'thave the resources.
I lack the resources.
As Tony Robbins always says,it's not that you lack resources
.
What you lack isresourcefulness.
(37:11):
And this is where hiring acoach, hiring a professional,
someone in the area that youdesire to grow whether it's
myself or Brian if you decide togrow, find someone who's
already done it so they can helpyou avoid the bumps in the road
, help you move past the blindspots, because on every level we
have them, the blind spots arestopping you from being
(37:33):
resourceful.
But, man, thank you so much,Brian.
I know we could go on and on.
Brian Covey (38:01):
But definitely, as we look at moving forward, as
you look at this next year,moving mind because we'll be
married 22 years this year inAugust and I think about the
things that I've been throughand this is what they don't
teach you early on.
I went through marriagecounseling and all that early on
before we get married, like thepre-counseling, and that person
needs to grow with you.
You need to love on them, asthey are your rock.
(38:22):
God created you guys for thatand I look at that and go man,
I'm grateful for her, becausewithout her, we don't have our
three kids.
Without the three kids, I don'thave that additional sense of
purpose and those things thatare there.
And so that's where I go,because I look throughout my
career and a lot of today.
Okay, these are the things thatBrian has done, these are the
things that I've done.
I don't become the man that Iam without her, and for any of
(38:52):
the men listening out there, Iwant to make sure you don't miss
that, because I think this isin our culture and in our
culture today specifically, thisis just missed, and so I'd be
remiss if I didn't share that,as when you become grateful for
people around you and you findall the things that they do for
you right and you aren't lookingfor the things that are wrong
and you're promoting them up andyou're sharing what you're
learning and you're growing.
Maybe you're super successfulin one area.
(39:12):
You don't bring all that backhome and teach your kids.
Share those wins and those joysand those lessons with your
spouse.
You're missing out on anopportunity for your family to
break through to that next leveland we talked about earlier.
My parents helped me get as faras they could help me get and
they gave me tons of advantagesthey never had.
Now it's upon me to take ourfamily unit and take us so much
(39:35):
further that our three kids goand they blow it out of the
water like so much bigger andbetter than what we could have
imagined.
So I'm grateful for that manand just the opportunity to show
up and live another day because, as we all know, tomorrow is
not promised and we hear it.
But in our lives I've seenenough happen.
This year, two people close tous that I know completely
(39:59):
unrelated to men men committedsuicide, going through what
they're going through.
We should never take that forgranted.
Every day, the relationshipsand how we show up, we might be
the inspiration and the personthat moves somebody past
whatever they're dealing with toshow up and continue.
I don't take it for granted oneday ever about that and that
(40:28):
particular topic.
Princeton (40:29):
I'm going to go back to what you were saying about
your wife, but that particulartopic, right there is something
that speaks deeply to me becauseI've been there.
I was one of those people who Igot very used to wearing a mask
and most people thought I wasso happy.
And then, at the age of 23,everybody on the podcast you've
already heard the story I put agun to my head and went to pull
(40:49):
the trigger and the gun misfiredand I'm still here and it was
that pivotal moment in my life.
But you really don't know.
My family, the people closestto me, did not know the pressure
that I was under.
They didn't know the thoughtsthat I was thinking and just how
I saw the world and all thepain I was experiencing because
I was so good at wearing a mask.
And so, before I address theaspect with your wife, you may
(41:11):
be listening to the podcastright now, guys, and you may be
rolling through something,experiencing a moment in your
life where you may feel hopeless.
Understand, you weren't createdto do this thing alone.
You may not have a wife that'ssupporting you, or even family
members, but guess what?
Talk to someone you were notcreated to have this human
(41:32):
experience alone.
Reach out, and you can't say Idon't know anybody.
Myself, brian, we're having aconversation with you right now.
Reach out, you don't have anexcuse.
This is your wake-up call.
This is your excuse, eradicator.
If you feel alone and you justneed some advice, maybe you need
some encouragement or a book toread or information that can
help you grow.
Whatever it is, we're here toserve.
(41:54):
We want to see you move to thatnext level, and so we create
resources or we have access topeople or programs that we can
share with you, because we'vedone the work.
We've had to grow from theseexperiences and we've had to
navigate our own moments ofdepression, whether we were in
it for a long time or not,because everybody travels
different paths.
But we've been there.
(42:15):
Everyone has been down,everyone has felt hopeless,
everyone has felt like they justneeded some encouragement and
they just needed someone to care.
But I want to celebrate you,man, and celebrate your wife for
showing up to be that.
Help me to be that person.
And I think you see a lot ofsuccessful men and I always say
you never see a truly successfulman mind, body, soul, spirit a
(42:37):
truly successful servant leader,man who doesn't have a strong
woman next to him, who isn'tsupporting him.
And I think a lot of the times,women get completely neglected
as men are working towards theirgoals.
But in a lot of ways, wewouldn't be able to do what we
do without the people closest tous, and for some listening to
the podcast right now, it mightnot be a wife, it might be a mom
(42:59):
, it might be a sister, it mightbe a close friend, it might be
an associate at work, somebodythat does something for you that
you take for granted everysingle day.
But I want you guys in podcastland to really ask yourself if I
lost these people.
Really take an account, sitback and sit with it.
Who are people in your lifethat add value to your life,
even if it's just checking in onyou from time to time, when
(43:20):
nobody else does Whatever it is,find it and ask yourself how
much different would your lifebe if these people weren't there
.
We all have something to begrateful for, even if it's just
for the breath in our bodies,because if that breath was to
cease right now, everything elsestops.
Everything else stops, and sobe grateful.
(43:43):
You are married to this life,whether you have a spot or not,
you are married to thisexperience.
This breath of life is givingto you and supporting you every
single day and, as I always say,every day, you're given two C's
a chance and a choice.
What you do with it in eachbreath is up to you.
But, brian, thank you so much,man, thank you for joining me
(44:06):
today on this podcast and, as Isaid, we could talk.
I'd love to just stay connected, man, and check in from time to
time and just sharpen eachother man and keep each other up
to date.
But I feel like this is a goodfriendship forming here and
there's so much more here andI'm going to have to bring you
back on, maybe after a year orso, after we've had some time to
grow into some new things.
But yeah, man, I'm definitelyhonored and so grateful to have
(44:29):
you today.
Brian Covey (44:30):
Likewise, my friend , I'm glad we connected.
We were going to definitely dosome big things together.
I think God puts people in yourlife for very specific reasons,
and I always say just be opento that, engage in the
conversation, and the power oftwo is a lot more powerful than
one.
I know that, and so thank youfor having me.
What you do your work and howyou show up, that is one of
those.
We need more people showing upand actually leading from the
(44:53):
front, and so thank you fordoing that.
It's my pleasure, it's my honor.
Princeton (44:57):
Aside from that man, just the connection I'm
grateful for.
But for everybody out inpodcast land, how could they
reach out to you?
What's the best way to reachout to you?
Brian Covey (45:10):
Oh, easiest on Instagram, and that is the Brian
Coveycom, because somebody tookmy name and then we all also
are revamping the website, soit's just Brian Coveycom.
It's going to be.
It's live now, but it's gettingrevamped.
I'm so fired up about it.
I just saw it this morning.
I'm like, oh, it fits wherewe're going and so hit me up
over there.
I do respond to my own DMs, soif you hit me up there or if
(45:32):
you're over on LinkedIn, I spendtime there as well.
Drop me a message If this hasspoken to you in any way, shape
or form, inspired you,challenged you, you got
questions.
Reach out.
That is the way we all moveforward together, so I'd be
honored 100%.
Princeton (45:46):
Guys.
You heard it here.
First, reach out to Brian Coveyon Instagram, at the Brian
Covey, but all the links,nonetheless, will be in the show
notes.
So go down, check out the shownotes and hit them up.
Let them know where youimpacted.
Are you in an area where youreally want to grow, you really
want to evolve?
And this message reallyconnected to you and it
(46:06):
resonated.
I always say pay attention tothose voices that speak that
really connect to where you are,because it's just their spirit
mirroring to your spirit,something that's also a part of
you and that's how you know whenthere's alignment.
And so reach out to him, lethim know what you thought, and
we look forward to serving youmore in the future, but until
then, thank you, guys, forjoining the Evolved Mastery
(46:29):
Podcast.
Brian.
Again thank you for showing up,brother, and I can't wait to
connect with you in the futureand create more impact in the
world.
So much love to you, my friend.
Likewise, all right guys got somuch more on the way.
And again, thank you for yourlove, support.
We're about to take it to thenext level.
It's time for you to go outthere, create that life that you
were born to manifest, becausethe power has always been in you
(46:52):
, with you and for you.
It's just time for you toaccept it now.
Talk to you guys soon and I'llbe catching you on the other
side.
Intro (47:00):
I'm all right, and it helps me realize that I'm
wealthy, rich in passion, richin magic.
It's my life.
So I tell me I'm all right, andit helps me.
What's going on, everybody, and welcome to the
Evolve Mastery podcast.
Today we have another specialguest, a remarkable individual,
brian Covey, who I've gotten achance to really get to know and
watch and observe him justreally embody principles of
self-mastery and wisdom gainedin his life.
Today, we're going to be divinginto his journey on how he's
(00:22):
embodied resilience, success andleadership.
Brian went from being aprofessional soccer player to
the EVP of strategy anddevelopment at Revolution
Mortgage.
He's navigated diverse paths,accumulating invaluable lessons
along the way.
He's also a sought-afterspeaker, as he empowers
organizations to discover theircompetitive edge and unlock
(00:43):
their full potential.
So join us as we begin to diveinto his insights on leadership,
growth and creating a cultureof empowerment.
Without further ado, let's goahead and jump into this episode
of Evolve Mastery.
Intro (00:58):
To my soul Cause, I know that it's worth it.
These affirmations Let me knowthat I'm already perfect.
Are you that one?
(01:19):
Say yes, I am Hundred miles up?
Say yes, I can.
Is it our love?
Say yes, I am, yes, I am.
Yes, I am 100 miles up.
Say yes, I can.
Is it our love?
Say yes, I am yes, I am, yes, Iam.
Are you that one?
Say yes, I am 100 miles up?
Say yes, I can.
Is it our love?
Say yes, I am.
Yes, I am.
Yes, I am, it's my life, soI'll tell me.
Princeton (01:57):
I All right, welcome guys to this episode of the
Evolve Mastery Podcast and, as Isaid, I have a very special
guest and, like I always say,all of my guests are special
guests because they're differentpeople from different walks of
life who have experienced theirown level of self-mastery that
has helped them to transcendsome of the challenges and
experiences that so many peopleout there are experiencing.
And today I have the privilegeof sitting down with Mr Brian
(02:19):
Hovey Brothers.
So good to have you here today,man.
Brian Covey (02:21):
Man, I'm excited to be with you too.
The energy is always great andI was like, okay, we're going to
be at a jam and provide somevalue to people today, and
they're at least going to beentertained and they're going to
know that we're here to giveand to serve 100%.
Princeton (02:34):
Man, Listen, I know you're a busy guy.
You're out there moving andshaking and creating.
A ask is people see the successright.
They see what you've achieved,they see the impact that you
have, the reach that you have,the people that you've connected
(02:55):
to on your journey, but whatthey don't see is where it began
.
And so my question to start offthe segment today is where or
when was that moment for youwhere there was just like this
light bulb that switched on andyou were like this is what I'm
going to do with my life andthis is the trajectory that I'm
going to set my myself on?
Brian Covey (03:18):
Great question.
I have a belief and I'll tellyou it actually came from my
kids going through elementaryand I didn't gain it until later
in life, but it's one of thekeys to success they talk about
at their elementary school andit is failure leads to success
and I've heard one of myfavorite authors, john Maxwell,
talks about this, for instance.
He talks about they actually gotogether and so anyone that's
successful.
(03:38):
They've had as many, if notmore, failures in their life,
and the one I point back to it'sbeen an anchor and a pillar for
me when I was a teenager, goingto eighth grade, heavily
overweight, eating horribly.
And the time I'm playing AAUbasketball, I'm traveling,
playing on like the Olympic team, I'm having success that people
(03:59):
on the outside would be likeman Brian, you got it going on,
but I'm uncomfortable.
I'm having to wear two shirtsbecause I don't feel good about
my body and what's happening.
I know I'm eating like crap.
I go get the final verdict fromwho happened to be my AAU
basketball coach, was also ourpediatrician and he tells me not
only did my blood work and allthe tests come back bad, they
(04:20):
were so bad that he's you'regoing to have diabetes, you're
going to have hypertension,you're going to have diabetes,
you're going to havehypertension, you're going to
have all these things coming up.
I remember sitting in that room, for instance, with my mom, and
it's one of those moments whereit's oh, my goodness, I'm
headed down a path of completedestruction, right, and at the
time I'm getting into things Ishouldn't be getting into, with
alcohol and weed and some stuff,and it's like but you still
(04:49):
have this life that's working.
I think for a lot of us.
I share that story because youcan relate, because there's
parts of your life that areworking.
Today there's a whole otherpart of it that you're
disconnected.
You know you're not living upto your potential and you know
you're not really showing up andgoing all in your life.
That, for me, was the journeythat birthed a real addiction,
in a good way, to shifting myfocus to my fitness and
realizing my outward expressionof who I am.
And all that came from doinghard work and changing my habits
and I wrecked our house.
(05:09):
Man, I came back.
We're eating turkey breast,we're eating chicken breast,
we're eating all these healthyfoods, and we also changed our
family of what was happening,because all of us were eating
that way and if you can relateto that, in your house, growing
up in the South, we love to eatgood food.
But I think back now, prince, Ididn't realize it at that time
but, being the youngest in thefamily, I had an older brother
(05:30):
five years older than my parents.
Imagine being able to influencepeople in a way that changed
their habits for better.
So it was literally a seed.
I say today that I recognizethe power of my influence even
in an early age.
It doesn't matter how old youare, it doesn't matter what your
experiences are.
You can influence people in apositive way when you become the
example.
And so I share that storybecause I think a lot of people
(05:50):
probably can relate in their ownlife of something not going the
way they wanted some type ofaddiction or overweight, dealing
with that.
And you have to break throughto the other side, and it was
for me not easy and I could tellyou stories, but I'll just
share this one with you.
It was early mornings, wakingup before school, running two
and three miles a day andchanging my eating, and then I
(06:10):
was able to go on and I was onthe national team, got to train
with the U S Olympic team.
Things were open to me that Iwould have never had the
potential, and so, if you'relistening, there's a whole other
level for you to unlock Ifyou're willing to do the hard
things now in the discipline100% so good.
Princeton (06:33):
Thank you, bryant.
As I'm listening to you, youmentioned the power of the
influence that you had, even asa child, like looking back on it
, and that's something thatresonates deeply with me,
because my kids I always say mykids have been my greatest
teachers.
Next to my own spirit.
My kids have been my greatestteachers and they have
influenced me to be a betterversion of myself.
They've influenced me to lovemore deeply.
They've influenced me to neverstop going after my dream,
(06:55):
because I realized that I wasteaching them to always be
better than me.
But what I realized is that indoing that, I raised the bar for
myself and my your kids willhold you to that bar.
Once you say you're going to dosomething, they're going to
hold you to it, especially whenthose seeds have been sown, as
you said, and you realize thatwait a minute, they're getting
(07:16):
it now.
They're getting it and they arenow looking at you because
you're the quote unquote oldestand they're like dad, you're not
getting it right now, mom,you're not getting it right now,
and a lot of parents, they'rejust going to do as I say, not
as I do, and the time for thatis over because we have access
to so much information Now ourkids have access to so much more
(07:37):
information than what we hadaccess to, and I think, as
parents now I know you're anamazing father as well I think
as parents, we really have tonow open up and say, okay, what
is it that my kids can teach me?
What are the things that my kidshave been saying to me that I
haven't been paying attention to?
What are my kids mirroring backto me based on how I'm showing
(07:58):
up and how can I show up better?
And so I think those seeds thatyou sowed as a child, they
continue to impact you, impactyour family, but every seed
sprouts branches.
And so now you've moved intothis space as an adult, as a
father yourself, as a leader forchange, as an impactful servant
leader.
And how did that come about?
(08:19):
How did you make the transitionbetween youthful getting all
these opportunities, all of thedoors opening up to now moving
into the space?
Where was the transitionprofessionally for you to now
impacting people's lives?
Where did that start?
Brian Covey (08:35):
Yeah, I got to give my dad, my coaches, credit
because throughout those middleschool, high school, college and
a little bit of pro ball, therewere people in my life that
showed me different levels andthey committed and they saw the
best in me.
Look, I tell people this storytoo.
I was not the tallest, I wasnot the most gifted.
I was really that underdog thatdidn't fit the size and the
frame of a typical goalkeeper.
(08:55):
It was like 6'3", 6'4", 6'5",not even six feet tall.
So imagine all the coaches andall the schools that said, yeah,
you just won't be able to makeit to that next level, you won't
be able to make it.
And I share all that becauseprobably a lot of you can relate
.
You've been told at some pointin your life hey, that's just
not for you, or maybe you shouldtry this and you settled, or
you just you listened to thosevoices of people Maybe they're
(09:17):
your own voices and what Irealized is, throughout all that
that I was building thisconfidence muscle of, in a way
like my competitive edge is thatI love when people tell me I
can't do something, like it'sjust a fire in me, that it's.
You don't think I can do thatcool, we're gonna go do it.
And that's where it spawned forme.
After playing sports, finallyretired, came back, always
(09:40):
promised my parents I wouldfinish my degree so I'd left
early, got drafted to playsoccer.
When I came back and finished Icould not get a job.
No one would hire me becauseall I had was soccer coaching,
just doing odds and end jobs.
I had no experience relativeand I thought I'm going to go
into the financial servicesworld, I'm going to be a
financial planner, I'm going towork in the bank.
(10:00):
Fortunately, after about sixmonths of applying and applying,
I went to a career fair.
I get hired.
I had a great mentor and bossthat taught me everything about
credit, income, assets.
We're doing something supersexy.
We're loaning people money, forinstance, to buy furniture.
You know those commercials thatare like payments, no interest,
(10:21):
for five years.
That was me taking people'scredit applications and then
hoping we could upsell a creditcard, auto loan, debt
consolidation loan.
So I tell about that story.
I started literally in a stripcenter helping people finance
furniture.
You start somewhere, but whatwas birthed in me as a kid and
as a teenager led to after abouta decade of producing myself
personally producing.
I've always had this just driveof building teams and building
(10:45):
champions and I shifted intostarting to build teams and let
me just tell you, I fell on myface.
I had people quit my team.
I didn't get offered promotionsearly on because I wasn't
qualified.
I thought everything I did tobe a top producer man, I'm just
going to walk in.
It's going to work.
I learned a very distinctlesson in those first few years
(11:05):
Leadership and the psychology ofworking and supporting people
is vastly different than leadingyourself and I didn't have the
be the example.
Teach others, meet them wherethey are, empathy.
I had no structure, I had nosystems, but fortunately again,
a mentor popped up after Iapplied for a promotion and I
(11:25):
was turned down.
I did not get the offer, butone of the people on the panel
if you can imagine walking inPrince you remember the
apprentice, the show.
Princeton (11:33):
Yeah.
Brian Covey (11:33):
Yeah, I went into a room like that and I'm getting
interviewed and drilled and I'mlike dude, I know I'm leaving.
There's no way they're hiringme for this.
One of the people saw me andgoes man, you're like me about
20 years ago.
You got a lot of potential butyou need somebody to help you.
And so I share this, becausetwo things One, I can't tell you
how many jobs I've missed out,lost, been told no on more jobs
(11:56):
than I've had in my career over22 years.
And then also the power ofsomebody that's further along
than you, and I was one of thoseguys who was afraid to ask for
help, didn't ask for help soonenough.
Fortunately, somebody came inand so, if you don't have that
person today, you need to find amentor or coach in your life.
I'll just tell you, itaccelerated my development.
Through that and all that I'msharing it because I want you to
(12:19):
see into there were years of mehoping I'm going to get
promoted, hoping I'm going toget to the next level, and it
wasn't until I went back andsaid, okay, I'm going to get
help, I'm going to start toimprove myself.
I started reading books.
I got addicted to personaldevelopment Again addicted to
the right things and I startedto go down this path where now,
10 years later, I am just astudent of the game and continue
(12:41):
to evolve every year, and Ithink that constant evolution is
what's been a real drive in mysuccess.
But, more importantly, thepeople that I'm around.
I'm able to help them be moresuccessful, because you've heard
the law of the lid and I lovethis one.
If you're a six, probably nothigher in eights and nines and
you probably can't help somebodygo from a six to an eight or
nine if you haven't been there.
(13:01):
So you have to be willing to bethe example and put in the work
as you go through.
But that's where opportunitiesare created A lot of times right
after the failure 100% man.
Princeton (13:12):
So many nuggets in there.
Guys, if you're out in podcastland and you're tuning in, I
challenge you, go back rePodcastland and you're tuning in
?
I challenge you, go back,re-listen to everything he just
said over and over again,because success leaves clues.
Tony Robbins always says thissuccess leaves clues and you hit
so many different things inthere.
But in a nutshell, it's gainingthe insight, gaining the wisdom
(13:33):
, becoming a student to theprocess, because you don't know
what you don't know until youput yourself into spaces to know
it.
But you can't just know it, youhave to embody it, it has to
become you, it has to become astate of being, a state of flow
in your life.
And so in the beginning wedon't know, we're all just
figuring it out.
I always say we're all uniqueblueprints and we're creating
(13:56):
the vision of our life as we go.
But we have to surrender to theprocess of the growth because
we get to.
Dave Meltzer always says stopsaying I have to do and start
saying I get to do, I get toshow up in my life, I get to be
the better version of myself, Iget to learn new things, I get
to create new experiences, and Ithink that's the biggest
(14:16):
benefit of getting around theright people and having special
people come into your life tochallenge the scope of what you
know, to expand you beyond thatlevel of knowingness so that you
can embody it and level up andcontinue to evolve so that you
can impact your personal life,mentally, spiritually,
emotionally, professionally, inthe whole grand scheme of what I
call the tree of your life.
(14:36):
Because I think a lot of thetimes it's very easy to settle.
It's very easy we're actuallyprogrammed by the education
system to settle with just beingtold you're good, you're
getting good grades, you're good, you're bad, you're not smart,
what's beautiful, what's ugly,what's right, what's wrong, not
realizing that I get to choosewho I am, how I show up, what I
(14:57):
create in my life.
But it's all about placement,it's all about proximity.
I just recently had, you know,so many different guests on the
show, but Ken Jocelyn was mymost recent guest and he was
talking about the power ofproximity and how in proximity
is the cheat code?
Who are you surroundingyourself with?
Who are you havingconversations with?
(15:19):
Who's challenging you?
To move beyond that, as you said, the six to the seven, eight,
nine, 10, I always say you haveto be surrounding yourself with
people who are five to 10 stepsahead of you not 20, 30, 40,
because there's levels to it,and so that's where the growth
begins.
But then we master the stepsand it's all about the small
steps.
(15:39):
So, as you were navigatingthrough the small steps of your
evolution and you startedcreating levels of success, you
started developing into thatservant leader, as John Maxwell
would put it, because servantleadership is that highest level
of leadership.
People don't follow you becausethey have to, because it's a
role or position orresponsibility.
(16:01):
They follow you because theylove you and they trust you.
But, going back to what you said, before we go into that you
have to become that version ofyou that can love and trust
yourself first, because you canonly take people as far as
you've gone.
So, as you navigated into thatspace of really learning to
believe and to love yourselfenough to take the steps to
(16:24):
embody the wisdom, what wouldyou say was one of the greatest
insights?
And I know that there were many, but if you could think of one
off top of your head, what wasone great piece of wisdom that
you had to embody in order tobecome the version of you that
you are now?
Brian Covey (16:43):
I love that question.
I love that you said it isabout who you're becoming,
because a lot of people want tolearn, like the skill, or they
want to read the book.
And the reality is, when youget so addicted to the fact that
you're able to go to the nextlevel and perform at a certain
level and I believe God'salready uniquely gifted you with
experiences and talents andthings it's your job to think
(17:06):
about this, as you've got acombination and there's three
different numbers and in yourlife you probably have unlocked
one, maybe you've unlocked asecond one, but I'll tell you,
unlocking all of them andfiguring out your combination,
your code, and for me it was allaround who I'm becoming.
(17:28):
But doing what you say you'regoing to do resonates with me,
as you said that, because toomany people in my life would say
one thing, they did anotherright.
They're the ones like man, Iwant to win, I want to win.
And at night or on the weekendsthey're out at the bar and
they're drinking and doingthings that just don't align up.
Or I want to become a greatparent, but they're not making
(17:49):
time for their kids' sports andgoing out and doing the things.
And when I started to approachmy life as doing what I said I
was going to do in all areas.
And this isn't a perfectionthing, guys, because let me tell
you I screwed it up more timesthan not.
But when you're moredisciplined and you listen to
your standards, that you setover what your feelings will
(18:09):
tell you which are a lie most ofthe time you'll start to show
up and you'll do things when youdon't feel like it.
You don't want to do it.
And those were the days I lookback and I stacked wins and got
things done when I did not feellike it.
I did not want to make thecalls, I did not want to go out
to the event, I did not want todo the workout, whatever it was.
(18:30):
And your point earlier you saida lot of people are complacent.
They're in their comfort zoneOne of my good friends.
We talk about the force ofaverage and it is real.
If you're around other peoplethat accept average in their
life, be prepared for a lifethat is average.
I want to be around people thatjust come up with crazy ideas.
(18:50):
They think this is possible.
Why can't we do that?
How could we accomplish that?
What if that, for me, changedhow I looked at things and
realized the only way for me tolead people somewhere that they
want to go is for me to go thereand to become that person,
because without that they'regoing to find somebody to take
(19:11):
them to where they want to go.
You have to become that leaderthat can take people from where
they are to where they want togo consistently.
Princeton (19:20):
Wow, I love that.
I love that, the power ofintentionality with integrity.
We have to be intentional inthe areas that we want to see
the results in our lives,because life isn't going to
change until you do.
The show isn't going to show upuntil you show up.
And a lot of times people arewaiting, hoping and wishing on a
(19:43):
result or a relationship orwhatever it is.
But this is where I love totalk about the faith, because I
think it takes deeper faith tounderstand that level of
integrity, that level ofcommitment to the process.
And I always go back to thepassage biblically where it says
now, faith is the substance ofthings hoped for, it's the
(20:03):
evidence of things unseen.
And so it's like when we talkabout faith, I always tell
people faith is taught wrong.
In most circles People teachfaith like hope.
I have faith the car is goingto come.
I have faith.
I'm going to meet that person.
I have faith I'm going to makethe money.
I have faith the house is goingto be bought.
I have faith I'm going to meetthat person.
I have faith I'm going to makethe money.
I have faith the house is goingto be bought.
I have faith.
But faith is an action wordbecause if you read it, it says
(20:27):
now, faith is the substance ofthings hoped for.
It's the evidence.
So, going back to theintentionality and the integrity
, I don't say I have faith, Isay I am faithing.
I am faithing this into action.
I am taking daily steps,processing through the vision
that I have been given, gettingclear on it and making
intentional steps, takingintentional action on the things
(20:47):
that are going to create thesubstance and the evidence of
what I'm believing for.
And so many people are missingit.
They're sitting back, waiting,not accepting the fact that you
have the dominion over your life.
It was given to you.
God, source, universe, podcast,land, whatever pronoun you use
(21:08):
isn't going to come and do foryou what you've already been
given the power to do.
So don't sit back and wait forit.
And I love that you brought thatup, man, I love that you hit on
that the power of integrity.
Do you have integrity with yourown word?
If I can't keep the word tomyself, then I can't even be
upset if somebody else doesn'tkeep their word to me.
I can't be upset when theresults don't come as a result
(21:29):
of the work that I don't do.
I just have to take a highlevel of accountability, a high
level of responsibility and ownthe reality that I've created.
That's powerful, brother.
Now, as you're going into thisnext level, what's next for
Brian?
You're speaking on stages.
I see you showing up sopowerfully on social media.
You've done a lot, but whereyou are at this stage, you
(21:52):
continue to do the work.
As I always say, the work neverstops as you find yourself in
this phase of the reality thatyou've created, what's really an
area that you've really beenfocusing a lot on.
Brian Covey (22:05):
We're moving to that.
I want to share one of mypastor friends of mine that we
trained together and work outshared this around.
What we just talked about, Okay, and this stuck with me, is
your influence will never growwider than your character runs
deep.
Your influence, which everybodywants, influence, impact.
(22:25):
They want all these things, butfor most people you'll see the
ones that they come and they goit's because their character
never run deep enough.
It never ran deep enough aboutwho they are, who they were
called to be, the integrity thatthey showed up with, and so if
you're struggling with thattoday, I would invite you to
consider this.
When you work on your character, which is keeping the small
(22:47):
promises and the things you saidyou would do, and doing things
in your business and yourpersonal life that align up with
an integrity, when yourcharacter goes deep, your
influence starts to grow outwider, and most of us have it
opposite.
We want to grow this influence,we're willing to do whatever it
takes to get there, but thereality is, when you go deep,
(23:10):
that's your character, that'swhat's there.
So I'll tell you I'm alwaysworking on that is God, show me
where I need to improve.
There are gaps in my game.
I always say there's gaps in mygame.
There was as an athlete andthere is today.
Where can I improve as ahusband, a spouse, a leader in
(23:32):
my company?
Where can I improve in how I'mshowing up for people in my life
?
You ask those questions,especially if you're a believer.
God will show you.
Then it's up for you to takeaction.
So this stage of my life, letme say I'm fired up.
I am very focused on this nextseason of your point.
22 years.
I have gone very deep in themortgage and real estate space
and I was at an event recentlywith Roy Vaden and AJ Vaden.
(23:54):
They run Brand Builders twoamazing humans in my life and
they're helping me gain clarityabout.
Okay, Brian, who is it you wantto serve?
What is it you want to do?
Because this stage, we know howto make money, we know how to
run a mortgage company, we knowwhat we're doing there, and so
this next stage for me is openup of what do I want to do?
What does the impact look like?
(24:15):
And I'll tell you.
I just had this epiphanyrecently this year, that I'll
share with everyone.
I was going really wide in myaudience thinking well, I can
work with coaches and I can workwith financial services people
and I can work with.
I can work with all thesepeople because, Brian, you have
all this experience, and Roryshared something with me that
just stuck and I'll share withyou guys, cause it'll probably
(24:36):
help you in your journey isyou're most powerfully
positioned to serve who you oncewere.
So, you listening, you're mostpowerfully positioned to serve
the former version of yourself,who you once were.
So when I was the overweightkid, I was the former pro
athlete I was the one that gotfired and let go from my job,
Didn't get the promotions, madea move and investment move and
(24:57):
it didn't work out.
Bought a first time investmentproperty years ago, tried this,
tried that All these thingsyou've done in your life.
Maybe you have this realsuccess in your life and someone
else is going.
Man, I'd love to get there.
Probably took you 10 years,five years, whatever.
You can show that formerversion of yourself the pathway.
So I got really clear on who myaudience was in the mortgage
(25:19):
space.
I'll just share that with you,because that's the world I've
known for 20 plus years andthose people that are wanting to
navigate through that.
I've done it.
So why not go back?
And the thing that's most easyfor you to teach other people is
what you know best, which iswhat you've done in successes
and failures.
So see, it just all comes fullcircle.
And so we're expanding out ourcoaching group for mortgage
(25:40):
professionals, and then alsoleadership, because the gap that
exists today is not I'veidentified in the mortgage world
specifically, there is a gapbetween people that want to move
out of production at some point, have no idea what it would
look like, where do they start?
How do they become a leader?
And then I realized, oh mygoodness, all the times that I
failed, I didn't get thatpromotion.
(26:00):
I did have some success throughbuilding now our fourth, over a
billion dollar in annualmortgage production.
Right, we have results.
I go wow, I've helped all thesepeople.
I was counting the other daydouble digit, over 10 people
I've helped get promoted to newroles, Some of those at other
companies.
I go sometimes we just don'ttell ourselves the things that
we've done.
(26:20):
And so I started writing itdown and I was like, okay, these
are the qualifications, Now howam I going to show up?
What are the problems I solve?
And I got very clear and soyou'll see some of that in my
posts and how I show up onsocial.
But I'm excited about thatbecause now I'm not going wide,
I'm going really deep and I'mvery focused and I'm excited
because that actually feeds themortgage business.
(26:42):
That allows me to coach peoplethat may not work at Revolution
Mortgage but they work somewhereelse.
That's perfect.
Now I get to help more people.
So I'm excited because thecollaboration, what this brings
back into my coaching backgroundallows me to not only be EVP
doing the strategy and doing allthat stuff, but now I get to go
back and coach people and helpthem through their life.
And it's more than justmortgages.
(27:04):
We're going to talk about theirhealth, we're going to talk
about their faith, we're goingto talk about their family,
their fitness and we're going tomake sure that we're really
providing elite people back intothe community.
Princeton (27:15):
That's how the ripple effect will take off.
You can tell when a person hastruly found their purpose.
And one thing I always say ispurpose is rooted in service,
Service is rooted in love.
And when you find that space,you hit the nail on the head.
Your mentors they hit the nailon the head when they said you
are most gifted to serve thosewho are where you once were.
(27:37):
And that's something I realizedearly in my journey was with
every one thing that I hadexperienced in my journey, every
one thing that I had overcome,there was at least a million
people out there struggling withjust one of those things that
if I just put myself out thereand I focused intently, finding
a niche that I could use, Ialways say every gift that we
gain is a key into our door,into someone's life that we
(28:00):
otherwise wouldn't have met.
And so, moving into themortgage space, like that's a
doorway, but behind that doorwayare business professionals
interested in the industry thatyou're in, but they're also
people.
They're people who have had thechallenges that you've had, the
struggles that you've had, andyou're now speaking to a
specific group and that's wherethe fulfillment comes in,
(28:20):
because ultimately that's whatwe're seeking, right.
We're seeking that freedom andthat fulfillment of purpose.
And so I got chills for you,man, and I just want to take a
moment to just celebrate thatsuccess and finding that in you
because you can seek and I'm soexcited right now just hearing
you and hearing you share that,because I love seeing people set
on fire for life because youcan so many people like so many
(28:42):
people, seek so many thingsexternally, because you can so
many people like so many peopleseek so many things externally.
But it's when you tap in thatkingdom within, when you seek
that and you find that wealth oflove, that wealth of service,
that wealth of purpose,everything else comes,
Everything else.
You don't have to worry aboutthe external, because the
external is simply lining upwith you.
(29:03):
And, man, I'm excited, I'mreally excited to see where this
goes for you and I'd love tohave you.
I know you've seen I'm doingthe next level mastery group
mentorship program forentrepreneurs.
I would love for you to come onand be one of the speakers One
Thursday.
It's 10 am Mountain StandardTime every Thursday, but I'd
love for you to come on.
We can talk more about thatafter the podcast, but the more
(29:24):
I hear you, the more I'm like Igot to help this guy get into
front in front of more people.
I know the podcast will do that, but I know that there's people
that could use it man.
Brian Covey (29:34):
Yeah, I appreciate you, it is, it's surrounding
yourself.
Yeah, ken's a great friend ofmine, jocelyn Love, has taught
me a lot of things and whenyou're around people like that,
they help amplify the thingsthat you're really good at and
who you should serve.
And I'll share this as yourpresident.
If you're fighting who you'retrying to serve and different
things, or if you're justthinking about the money aspect
(29:56):
or all of that, like I've beenthere.
But when you get alignment andyou get clarity about who it is
you want to serve and why youwant to serve and why you want
to serve and giving back whatyou've gone through and I want
to help them avoid the pain thatI've been through it doesn't
mean it's going to be painless,it just means we're going to
accelerate that for them andwhen you find it, you will have
an excitement and you'll havethis joy.
That's dude, that's it.
(30:16):
And when you got it versus I'mtrying to force this, I'm trying
to force that and look, I'vebeen there.
We did a coaching program lastyear.
We opened it up to everybodyand I had people coming in like
roofers and solar and guy thatran a firearms company and all
this stuff and I'm like I don'tthink that's my people.
I love those people, but I gotto find who my real calling to
(30:37):
serve is and that's where thatquote from Rory of when you're
most powerfully positioned toserve who you once were.
Those people show up becauseyou know them, you were them,
yeah.
Princeton (30:47):
Wow, wow, wow, wow.
I'm loving this man, but what Ilove most is the ability.
You know when someone has trulyembodied the wisdom gain, and
they're continuously doing thework, because you can see it
even in how they communicate theenergy.
I always say, words only say somuch.
It's about the energy behindthe words, man.
And you got a bright soul,brother, you got a bright spirit
(31:10):
behind you, and I see so muchsuccess expanding out of this,
tenfold, a hundredfold, and Ijust speak the prayer of Jabez
over that whole experience.
Man, the border's expanded,everything is coming your way,
pressed down, shaken togetherand flowing over.
But, man, so now that you'removing into this newness, you
found a deeper sense of purpose,a deeper sense of service.
(31:33):
You're beginning to impact thepeople that you truly want to
impact.
As you look back over thejourney that you've taken, if
there was one thing that youcould go back and tell the
former version of you, thatwould prepare you.
Because I know a lot of timespeople say I wouldn't go back
and change a thing and we're notreally talking about changing
anything.
But if there was one piece ofadvice that you would give to
(31:56):
the former version of you, whatwould that piece of advice be?
Brian Covey (32:02):
Different than people probably expect and I
actually learned this later washire help in areas that are
personal in your life to free uptime for the things you love,
and what I mean by that is youcan hire somebody to cut your
lawn.
You have a pool.
You can hire somebody to dothat.
You can have groceries shippedto your house.
(32:23):
Invest in the areas that aretime that could possibly be
taken away from you growing yourbusiness, time with your spouse
, time with your kids and Ialways thought I'm just gonna
hire in my business, I'm gonnado more in the business, I'm
gonna just.
It was always like I'm justgonna do more and do more, and I
have decided that I'm going tocreate the time.
(32:45):
This aligns up with thepriorities that I've set.
But Princeton I would justshare that with myself earlier
is to be okay with spendingmoney in areas to create time to
go do the things that Iactually love to do, and I'm
just telling you guys like goingout and getting your groceries
or cutting your lawn and you'redoing all these different things
(33:06):
that may not work in yourbudget.
Identify things that could saveyou time and you can buy back
your time to go do the thingsthat you actually want to do.
For me, that's being with mykids and my spouse more Like I
love that, like you can't put adollar amount on that for me.
The second one was I want tomake sure I'm working out
consistently.
And then really the last oneyou won't want to miss this is I
(33:28):
want time in my business, likeworking in the business, and so
if there's areas that I canbring people in, like a
housekeeper, I think about thator somebody that can help you
prepare meals for the week, oryou're ordering a service that
helps you eat healthy, likethink of the ways you can design
your life so that you can golive your life the way you want.
The earlier version of Briandidn't have it figured out.
I was counting penny pension andI was doing this and doing that
(33:50):
, and when I started to what'sinteresting, when I started to
invest in those areas createtime for the things I wanted to
and the people I wanted to bewith let me just tell you, like
my life opened up, I got to godo the things I wanted to do and
I was more productive.
So, counterintuitive toeverybody that goes here's the
(34:10):
budget and you've got to live bythis and don't do this.
Make your choices, live withinyour budget, but there's some
things you don't need to bedoing today and you need to be
doing these other things.
And I don't miss a week or aday cutting my yard if they're
out there and I get time with mykids or I get to go spend time
in our business recruitingsomebody into our firm, all
these things.
I think man, the youngerversion of Brian, would have had
(34:32):
a lot more time to spend onsome of these areas had I not
thought I had to do it all.
Princeton (34:38):
That's so good.
Time is your greatestinvestment because it's your
greatest asset.
Once it's gone, you never getit back.
Your kids are going to be youngand you're going to have these
experiences one time, thosemoments of health that you could
have been investing in yourself.
Once it's gone, you'll neverget it back.
And if you don't invest in itnow, guess what?
(34:59):
You're going to pay for itlater in one way or another.
And it's so important.
That's a big gold nugget rightthere, because I think a lot of
the times when we talk aboutinvesting first, when it comes
to time and how we utilize orwhat we put our energy behind,
Tony always says where yourfocus goes, your energy flows.
And a lot of the times whenwe're investing our time, we're
(35:19):
investing in the wrong things.
We're investing things thatdon't bring energy back to our
life, that don't give us apositive ROI on our time or the
spaces of investment.
And this is where I agree.
You really have to think aboutwhat are the areas of your life
that are not the superpowerareas.
They're not the areas that aregoing to really move the needle
for you to create the experienceor the desired result that you
(35:42):
want.
And then, when you find whatthose areas are, you either
automate them, delegate them orcompletely release them because
it doesn't serve you where youare.
And a lot of people say I don'thave the money.
I don't have the money?
Sure, you do.
You have it.
You're just prioritizing itwrong.
Most people are spending moneyon wants and not necessity.
(36:03):
What do you need?
What do you require for yourlife?
What are those things that meanthe most to you that you want
to experience fully?
What have you been given thepower to experience in your life
, but you've been neglecting it?
What have you been given theopportunity in your life to
experience, but you've beenneglecting it because you've
(36:24):
been focusing on things thatdon't serve you.
And that was huge for me as well, because I had to really ask
the question and I made it.
It's a mantra now If it doesn'tserve me, it doesn't deserve me
.
If it's not in the flow, let itgo.
And now I give my time to thethings that serve me.
Time to the things that serveme.
I only give my time to thethings that are in flow for me,
(36:50):
that give me a stronger ROI onmy time, that add value to my
life and to the people that Iget to work with and I get to
serve, and my children, andthat's living.
And most people are survivingbecause they are not intentional
with their time.
And I know some people inpodcast land may be saying you
just don't understand, I don'thave the resources.
I lack the resources.
As Tony Robbins always says,it's not that you lack resources
.
What you lack isresourcefulness.
(37:11):
And this is where hiring acoach, hiring a professional,
someone in the area that youdesire to grow whether it's
myself or Brian if you decide togrow, find someone who's
already done it so they can helpyou avoid the bumps in the road
, help you move past the blindspots, because on every level we
have them, the blind spots arestopping you from being
(37:33):
resourceful.
But, man, thank you so much,Brian.
I know we could go on and on.
Brian Covey (38:01):
But definitely, as we look at moving forward, as
you look at this next year,moving mind because we'll be
married 22 years this year inAugust and I think about the
things that I've been throughand this is what they don't
teach you early on.
I went through marriagecounseling and all that early on
before we get married, like thepre-counseling, and that person
needs to grow with you.
You need to love on them, asthey are your rock.
(38:22):
God created you guys for thatand I look at that and go man,
I'm grateful for her, becausewithout her, we don't have our
three kids.
Without the three kids, I don'thave that additional sense of
purpose and those things thatare there.
And so that's where I go,because I look throughout my
career and a lot of today.
Okay, these are the things thatBrian has done, these are the
things that I've done.
I don't become the man that Iam without her, and for any of
(38:52):
the men listening out there, Iwant to make sure you don't miss
that, because I think this isin our culture and in our
culture today specifically, thisis just missed, and so I'd be
remiss if I didn't share that,as when you become grateful for
people around you and you findall the things that they do for
you right and you aren't lookingfor the things that are wrong
and you're promoting them up andyou're sharing what you're
learning and you're growing.
Maybe you're super successfulin one area.
(39:12):
You don't bring all that backhome and teach your kids.
Share those wins and those joysand those lessons with your
spouse.
You're missing out on anopportunity for your family to
break through to that next leveland we talked about earlier.
My parents helped me get as faras they could help me get and
they gave me tons of advantagesthey never had.
Now it's upon me to take ourfamily unit and take us so much
(39:35):
further that our three kids goand they blow it out of the
water like so much bigger andbetter than what we could have
imagined.
So I'm grateful for that manand just the opportunity to show
up and live another day because, as we all know, tomorrow is
not promised and we hear it.
But in our lives I've seenenough happen.
This year, two people close tous that I know completely
(39:59):
unrelated to men men committedsuicide, going through what
they're going through.
We should never take that forgranted.
Every day, the relationshipsand how we show up, we might be
the inspiration and the personthat moves somebody past
whatever they're dealing with toshow up and continue.
I don't take it for granted oneday ever about that and that
(40:28):
particular topic.
Princeton (40:29):
I'm going to go back to what you were saying about
your wife, but that particulartopic, right there is something
that speaks deeply to me becauseI've been there.
I was one of those people who Igot very used to wearing a mask
and most people thought I wasso happy.
And then, at the age of 23,everybody on the podcast you've
already heard the story I put agun to my head and went to pull
(40:49):
the trigger and the gun misfiredand I'm still here and it was
that pivotal moment in my life.
But you really don't know.
My family, the people closestto me, did not know the pressure
that I was under.
They didn't know the thoughtsthat I was thinking and just how
I saw the world and all thepain I was experiencing because
I was so good at wearing a mask.
And so, before I address theaspect with your wife, you may
(41:11):
be listening to the podcastright now, guys, and you may be
rolling through something,experiencing a moment in your
life where you may feel hopeless.
Understand, you weren't createdto do this thing alone.
You may not have a wife that'ssupporting you, or even family
members, but guess what?
Talk to someone you were notcreated to have this human
(41:32):
experience alone.
Reach out, and you can't say Idon't know anybody.
Myself, brian, we're having aconversation with you right now.
Reach out, you don't have anexcuse.
This is your wake-up call.
This is your excuse, eradicator.
If you feel alone and you justneed some advice, maybe you need
some encouragement or a book toread or information that can
help you grow.
Whatever it is, we're here toserve.
(41:54):
We want to see you move to thatnext level, and so we create
resources or we have access topeople or programs that we can
share with you, because we'vedone the work.
We've had to grow from theseexperiences and we've had to
navigate our own moments ofdepression, whether we were in
it for a long time or not,because everybody travels
different paths.
But we've been there.
(42:15):
Everyone has been down,everyone has felt hopeless,
everyone has felt like they justneeded some encouragement and
they just needed someone to care.
But I want to celebrate you,man, and celebrate your wife for
showing up to be that.
Help me to be that person.
And I think you see a lot ofsuccessful men and I always say
you never see a truly successfulman mind, body, soul, spirit a
(42:37):
truly successful servant leader,man who doesn't have a strong
woman next to him, who isn'tsupporting him.
And I think a lot of the times,women get completely neglected
as men are working towards theirgoals.
But in a lot of ways, wewouldn't be able to do what we
do without the people closest tous, and for some listening to
the podcast right now, it mightnot be a wife, it might be a mom
(42:59):
, it might be a sister, it mightbe a close friend, it might be
an associate at work, somebodythat does something for you that
you take for granted everysingle day.
But I want you guys in podcastland to really ask yourself if I
lost these people.
Really take an account, sitback and sit with it.
Who are people in your lifethat add value to your life,
even if it's just checking in onyou from time to time, when
(43:20):
nobody else does Whatever it is,find it and ask yourself how
much different would your lifebe if these people weren't there
.
We all have something to begrateful for, even if it's just
for the breath in our bodies,because if that breath was to
cease right now, everything elsestops.
Everything else stops, and sobe grateful.
(43:43):
You are married to this life,whether you have a spot or not,
you are married to thisexperience.
This breath of life is givingto you and supporting you every
single day and, as I always say,every day, you're given two C's
a chance and a choice.
What you do with it in eachbreath is up to you.
But, brian, thank you so much,man, thank you for joining me
(44:06):
today on this podcast and, as Isaid, we could talk.
I'd love to just stay connected, man, and check in from time to
time and just sharpen eachother man and keep each other up
to date.
But I feel like this is a goodfriendship forming here and
there's so much more here andI'm going to have to bring you
back on, maybe after a year orso, after we've had some time to
grow into some new things.
But yeah, man, I'm definitelyhonored and so grateful to have
(44:29):
you today.
Brian Covey (44:30):
Likewise, my friend , I'm glad we connected.
We were going to definitely dosome big things together.
I think God puts people in yourlife for very specific reasons,
and I always say just be opento that, engage in the
conversation, and the power oftwo is a lot more powerful than
one.
I know that, and so thank youfor having me.
What you do your work and howyou show up, that is one of
those.
We need more people showing upand actually leading from the
(44:53):
front, and so thank you fordoing that.
It's my pleasure, it's my honor.
Princeton (44:57):
Aside from that man, just the connection I'm
grateful for.
But for everybody out inpodcast land, how could they
reach out to you?
What's the best way to reachout to you?
Brian Covey (45:10):
Oh, easiest on Instagram, and that is the Brian
Coveycom, because somebody tookmy name and then we all also
are revamping the website, soit's just Brian Coveycom.
It's going to be.
It's live now, but it's gettingrevamped.
I'm so fired up about it.
I just saw it this morning.
I'm like, oh, it fits wherewe're going and so hit me up
over there.
I do respond to my own DMs, soif you hit me up there or if
(45:32):
you're over on LinkedIn, I spendtime there as well.
Drop me a message If this hasspoken to you in any way, shape
or form, inspired you,challenged you, you got
questions.
Reach out.
That is the way we all moveforward together, so I'd be
honored 100%.
Princeton (45:46):
Guys.
You heard it here.
First, reach out to Brian Coveyon Instagram, at the Brian
Covey, but all the links,nonetheless, will be in the show
notes.
So go down, check out the shownotes and hit them up.
Let them know where youimpacted.
Are you in an area where youreally want to grow, you really
want to evolve?
And this message reallyconnected to you and it
(46:06):
resonated.
I always say pay attention tothose voices that speak that
really connect to where you are,because it's just their spirit
mirroring to your spirit,something that's also a part of
you and that's how you know whenthere's alignment.
And so reach out to him, lethim know what you thought, and
we look forward to serving youmore in the future, but until
then, thank you, guys, forjoining the Evolved Mastery
(46:29):
Podcast.
Brian.
Again thank you for showing up,brother, and I can't wait to
connect with you in the futureand create more impact in the
world.
So much love to you, my friend.
Likewise, all right guys got somuch more on the way.
And again, thank you for yourlove, support.
We're about to take it to thenext level.
It's time for you to go outthere, create that life that you
were born to manifest, becausethe power has always been in you
(46:52):
, with you and for you.
It's just time for you toaccept it now.
Talk to you guys soon and I'llbe catching you on the other
side.
Intro (47:00):
I'm all right, and it helps me realize that I'm
wealthy, rich in passion, richin magic.
It's my life.
So I tell me I'm all right, andit helps me.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com