For centuries, creators have given up a big share of their earnings for a chance to reach audiences. In 18th century England, authors’ desires to break free of censorship and exercise the power of the written word led to the growth of modern copyright law, a key pillar of the creator economy. But to this day, publishers and distributors of content have enormous power over how creators make money and grow with their audiences.
What if that didn’t have to be the case? What if, by “going onchain” through blockchain-based apps and platforms, creators could gain complete ownership over their content and create new revenue models, where they (not publishers or platforms) could set the terms?
We’ll examine what it means to create, consume, and connect onchain — and find out how this next evolution of the online world could rebuild the creator economy as we know it.
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