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March 13, 2025 21 mins

For those wanting to master the art of email marketing, this one is for you. 

Host Carol Schultz calls on expert Jovan Shojlevski to answer your most common questions when it comes to sending cold emails.   

They dive into common mistakes companies make, such as sending bulk emails from a single domain. He shares how to make messages feel more personalized and relevant, highlighting the importance of targeting the right audience.  

Through their discussion, they explore best practices in crafting effective subject lines and how to approach finding a legitimate lead generation service.  

This episode is a must-listen for founders and small business owners—both B2B and B2C-- looking to refine their outreach strategies.

Find more information about our host Carol Schultz and her company at Vertical Elevation, LinkedIn, and YouTube.

Want to be our next guest expert? Email cat.gloria@verticalelevation.com with your information.

And of course, click "follow" to stay up-to-date on new episodes and leave an honest review/rating letting us know what you thought!

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