Episode Transcript
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SPEAKER_00 (00:00):
Welcome back to the
Excel in Retirement podcast,
where we help good people makewise financial decisions so that
they may excel in retirementwith confidence.
Learn more at clientsexcel.com.
Now to your host, David Treese.
UNKNOWN (00:18):
David Treese.
SPEAKER_01 (00:25):
All right, welcome
back to episode 128.
Thank you for joining us for theshow.
Felicia Page is here with me.
She started on our team aboutthree, two, 30 days ago.
Something like that.
We're working
SPEAKER_03 (00:39):
on probably about 45
now.
SPEAKER_01 (00:40):
45 days, but I
wanted to give her an
opportunity to ask a fewquestions that I think many of
you might have.
Felicia, why don't you introduceyourself?
SPEAKER_03 (00:49):
Hello, hello.
I'm Felicia Page.
So I guess I'm here helpingDavid in the office with a
administrative support, clientcare, also developing some
systems for us, kind ofstreamlining all of our
processes, just creating alittle bit more of an efficient
(01:11):
system for operating and justtaking care of all of our
wonderful clients.
And last but not least ismarketing.
So a little bit of socialmarketing and some other things
that you've already got in playlike this wonderful podcast.
SPEAKER_01 (01:25):
Yeah, so Felicia is
doing a great job.
She is a super organized person.
and been invaluable so far, andso I'm glad to have her.
But what questions do you have,Felicia?
SPEAKER_03 (01:37):
Well, first, let's
talk a little bit about my
background.
Yeah, I forgot that part.
Just so that, yeah, just so wekind of know where I'm coming
from.
So I am...
A local native.
I grew up here in Spartanburg.
I was born in Germany.
My mother was German, but Imoved here when I was probably
about a year old.
(01:57):
So my other side of the family,my dad's side, was from Inman.
I grew up in District 5 schools,and I have spent the last 10
years in the real estateindustry.
So something here in the lastcouple of years that's really
kind of been a key focus for mehas been interest rates.
So I've always kind of leanedmore into the analytical data
(02:19):
I've even worked kind of inappraisals, that sort of thing.
So that's kind of led me towhere I'm at now with you, just
kind of leaning more so into theinvestment and financial side of
things.
So,
SPEAKER_01 (02:32):
yeah.
And Felicia has done somebookkeeping work too, right?
Yeah, yep.
Yep.
So a lot of experience there.
And you have a son?
SPEAKER_03 (02:43):
I do.
I have a son.
He's seven.
He just turned seven this pastsummer.
And he likes to play soccer.
And he's also in karate.
SPEAKER_01 (02:52):
So don't mess with
him.
Definitely
SPEAKER_03 (02:54):
not.
SPEAKER_01 (02:55):
Cool.
All right.
What else do you have?
SPEAKER_03 (02:57):
All right.
So first and foremost, what Iwant to talk about is this
awesome book that you've got.
So we've got this new book thatI think you rolled out literally
just before I got here calledHow to Excel in retirement.
So tell us a little bit aboutthis book.
SPEAKER_01 (03:11):
Yeah, I had been
working on the book.
You might even call it apamphlet.
It's pretty small, but I'd beenworking on it for quite a while.
And the challenge you have withwriting is you really have to
get, or at least I do, get intoa flow state to be able to pump
it out and to get words out onthe page.
(03:31):
And running a business, you justget distracted and it gets put
off.
And then you have to spend a lotof time getting it back in your
memory.
And I saw a guy named DeanJackson with a video earlier
this year.
And on the video, he held up theCommunist Manifesto and he held
up Thomas Paine's Common Sense.
(03:53):
And he said, these books aresmall, almost like pamphlet
size, but these things that had,there wasn't a ton of content or
a ton of pages, but it just hada profound impact on society.
And so Dean's admonition wasjust because you have a little
bit of work to publish doesn'tmean that you should not publish
it and so with that I thoughtthat was a great advice and so I
(04:17):
started to put a bow on it andfiguring out how I could wrap
things up and start using it andfigured we could always go back
and add to it or come out withanother edition and I've already
started in my mind writinganother book on another topic
that I'd like to eventuallywrite when time allows but
that's a little bit about thegenesis of how it happened
SPEAKER_03 (04:39):
awesome Fantastic.
What kind of content can readerspossibly look at inside here?
SPEAKER_01 (04:44):
Yeah, the book is
primarily focused on or the
person that would get the mostvalue out of it probably is
somebody that's in their 50s,60s, and they're trying to
figure out things like SocialSecurity.
We'll be right back.
(05:27):
qualified accounts like 401ksand IRAs.
And the coolest part, the partthat you might get the most
value out of, is we share ourproprietary financial planning
process called the three rolesof money, where we really
simplify things.
I was just on a Zoom with aclient earlier this morning, and
(05:48):
she was considering using ourcompany And she just expressed
that her current financialadvisor just talks in language
that she's not familiar with.
And you won't find any of thatin this book.
I think that it really talks ina layman's language.
way about how financial planningworks.
And the goal with that is justto simplify things.
(06:09):
But those are a few of thethings.
SPEAKER_03 (06:11):
Awesome.
Yeah.
And I mean, that's perfecttiming.
I mean, boomers are making up alarge portion of our population
right now.
And a lot of them are in thattransitionary state, are moving
from accumulation todistribution phase that we've
kind of talked about a littlebit.
That's awesome.
And definitely, I like the factthat you've simplified it too.
I think financial planning issomething that a lot of people
(06:32):
are kind of scared about and soum certainly bringing it to a
more everyday language type ofsituation certainly is awesome
SPEAKER_01 (06:41):
yeah that's the goal
SPEAKER_03 (06:41):
yep and your next
book i'm very excited about can
i tell the sure title i
SPEAKER_01 (06:47):
don't have a title
you don't have a title but it's
SPEAKER_03 (06:49):
going to be about
legacy planning right yeah yeah
i'm excited about that yeah
SPEAKER_01 (06:53):
thank you there's a
there's a lot of money that will
transition to the nextgeneration over the next couple
decades as baby boomers retireand afford unfortunately pass
away and obviously I thinkstatistically, and I need to
firm up on my data on this, butthe next generation does not
(07:14):
have the wealth that the babyboomers have.
And so there's a bigresponsibility for folks
inheriting money and how to dealwith that, how to have
conversations with your kidsaround those things so that
they're not left to figure itout after you're gone.
And so we want it to beuplifting and edifying though.
And so it's going to talk abouthow people throughout their life
(07:35):
at any stage can leave a legacyif something should happen to
them prematurely and steps thateveryone that is responsible
should take to prepare for that.
SPEAKER_03 (07:44):
Awesome.
I'm super excited.
SPEAKER_01 (07:46):
Thank you.
SPEAKER_03 (07:46):
Hopefully I'll get
to work with you.
All right.
Awesome.
So let's talk about some otherfrequently asked questions that
a lot of our clients have.
I know I'm constantly answeringthe phone and certainly we've
got new people talking to us allthe time.
So let's talk about who is itthat we normally work with?
Who is our, I guess, idealclient that you would like to be
(08:07):
working with?
SPEAKER_01 (08:08):
Yeah.
Most of our clients are over 55years old or they're within five
years of retirement.
And And we really feel likethere's a big transition and the
book gets into this.
We call it an accumulationstance versus an income and
distribution stance.
So I'm 40, I'll turn 41 laterthis year.
And so I plan to work probablyuntil I'm 65 or older.
(08:30):
And so the name of the game,just generally speaking for
folks that are younger, is toaccumulate as much as possible.
But when all those years come tofruition and it's time for you
to distribute that money, Ibelieve that we should change
our perspective and startgetting ready for that
distribution phase to reap therewards of all that prudent
(08:52):
saving that we've done.
And so our focal point has beenover the last six years that our
company has existed to work withfolks and come alongside them
when they're approachingretirement.
And our goal is just to be apartner with them, hopefully for
the rest of their lives is ourgoal and to be a sounding board
for them and to give themaccurate and honest of where
(09:16):
they're at financially and
SPEAKER_03 (09:22):
so that they can
make informed decisions.
I guess coming from where I'm atin real estate and sales and all
of that, when I think about afinancial planner, I think about
somebody who's trying to sell meand trying to make money off of
(09:45):
me, off of my money.
And so just seeing that you kindof have a very different stance
on that and really your goal, Ithink the mission statement is,
I'm going to let you say itbecause that literally just left
my mind.
SPEAKER_01 (09:58):
Good people make
wise financial decisions so that
they can excel or may excel inretirement.
SPEAKER_03 (10:03):
That's Right.
Yeah.
So I love that.
Great mission statement.
SPEAKER_01 (10:06):
Thank you.
Thank you.
Yeah.
Our goal is just to figure outwhat your goals and objectives
are as a client and then work tomeet those.
And sometimes that has to dowith financial products or
sometimes it doesn't.
And we like to match the clientup with the best outcome
possible and work towards theirbest interest.
SPEAKER_03 (10:28):
Love it.
Yep.
All right.
So one more question before wehead off of here.
So one dire question I'm surethat a lot of people want to
know is how much does itactually cost to
SPEAKER_01 (10:42):
work with you?
We want to provide such value toour folks that they never
(11:03):
question that.
I had an opportunity to stay ina nice hotel recently And it was
one of those things where thestaff was just so accommodating
and they were so caring aboutstuff.
For example, they had abreakfast every morning and I
normally went down with mydaughters and my wife to
breakfast.
And I went down a little bitearly by myself one morning and
(11:24):
the staff there was asking aboutwhere the girls were and wanting
to see them.
And so we want to have thatpersonal touch and have a
lifetime relationship with ourfolks.
Generally speaking, our clientswill pay between$0.75 five
percent per year and one and ahalf percent per year of their
account balances some of that isgenerally paid in commissions
(11:46):
and some of that is generallypaid in fees for that but you
will absolutely know exactlywhat you're paying to work with
us before we engage with you.
And that will be clearlyoutlined.
But that's our approach to that.
SPEAKER_03 (12:03):
Awesome.
Yeah.
And just another note on that interms of customer service.
I mean, that's another reasonthat attracted me to your firm
was just seeing that level ofclient care, seeing that level
of customer service, which I'vealways prided in myself and my
real estate business, you know,making sure that, you know,
you're setting the rightexpectation for your client,
giving them as much informationas possible and just really
(12:24):
helping to educate them on whatit is that you're offering them.
And I definitely see you do thatevery single day in
SPEAKER_01 (12:31):
here.
Our goal is to contrast what'shappening societally.
And so much of society is an 800number that you have no
personalized help with.
And they see your account on thescreen and that's it.
But our goal is to know peoplewhen they call and be able to
know about their kids and knowabout what's important to them
(12:52):
and to be able to customize ouranswers to better answer them
for them or to give them moreprudent or timely advice or
recommendations.
And it really comes down to thevalue that someone thinks they
could get from that.
And I think part of that is justbeing able to talk through
(13:12):
things.
And I know my mind is alwaysracing with ideas and things
like that.
Popcorning,
SPEAKER_03 (13:18):
we call
SPEAKER_01 (13:19):
it.
And so...
But sometimes when I thinksomething and it seems really
logical in my mind, you probablyhave been here before.
So this seems really logical inmy mind.
But then when I talk about it,I'm like, man, that sounds
stupid.
Why did I say that?
And so I think that that's thevalue that an advisor will never
call you stupid.
But I think that's the advisoror the benefit to having someone
(13:41):
that understands what you'vesaid prior to that conversation
and understands you and so forthand has spent the time.
And the thing, too, is whennever want to rush our clients.
We want to give them adequatetime to explain what's going on.
And probably I should do abetter job of guarding my
calendar when it comes to thingslike that.
But we want to give people thetime to understand them and so
(14:04):
forth.
And so we spend a generousamount of time with folks.
SPEAKER_03 (14:07):
Yeah, definitely
that relationship building, you
know, I mean, these people aretrusting their hard earned life
savings.
with you and with us andcertainly you know we want to
make sure they feel comfort andsecure when they come here so
love it all right well thatwraps up our frequently asked
questions for today
SPEAKER_01 (14:28):
cool we might come
back and do a few more of those
later or come back with anothertopic do you have anything to
add
SPEAKER_03 (14:34):
I don't.
I'm just excited to be here andwatch us grow, man.
SPEAKER_01 (14:38):
Well, appreciate you
helping here today, Felicia, and
appreciate you listening andcheck back.
We are trying to get moresystemized, as Felicia would
say, on our podcast and startdoing those every week.
I hope you have a great day.
SPEAKER_00 (14:54):
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