041_Elevating Maternal Health: Denika Moore’s Journey in Healthcare Entrepreneurship

Send us a text

Host: Jarvis T. Gray, The Quality Coaching Co.
Guest: Denika Moore, CEO of Mothers With Attitude, LLC

Summary:
In this candid and inspiring episode, host Jarvis T. Gray welcomes Denika Moore, founder of Mothers With Attitude (MWA), a unique organization dedicated to supporting families—especially those impacted by addiction, incarceration, and health inequities. Denika opens up about her personal journey from addiction and family loss to becoming a champion for maternal health and reentry support, particularly in Black and Brown communities.

Key Discussion Points:

• Denika’s Origin Story:
  • How her own struggles and experiences in addiction, loss, and recovery inspired her to launch Mother With Attitude, LLC.
  • The importance of lived experience in connecting with and advocating for her clients.
• Values and Mission:
  • Integrity, empowerment, respect, and holistic, judgment-free care.
  • A deep commitment to meeting clients where they are and supporting both individuals and families through pregnancy, addiction, and reentry.
• Business Strategy & Goals:
  • Desire to reach more Black and Brown communities and bridge resource gaps in places that lack access to holistic maternal and family support.
  • Building a sustainable model by leveraging both non-profit grants and for-profit Medicaid billing, as well as establishing strategic partnerships and sponsorships.
• Overcoming Barriers:
  • Navigating challenges of competition with larger organizations that have shifted focus away from personal mission to profits.
  • Creative grassroots approaches to obtaining resources, such as securing donations from retailers and leveraging grant support for clients.
• Marketing Insights from Jarvis:
  • The power of marketing a movement, a lifestyle, and a transformation—identifying which resonates most with Denika’s mission.
  • Finding a clear market-dominating position by articulating the unique problems MWA solves for specific communities.
  • Building a client ecosystem and pursuing aggressive sponsorship goals.
• Actionable Advice:
  • Tips for building strategic partnerships, setting up a CRM, leveraging drip campaigns, and structuring both grant and sponsorship outreach.
  • Being clear on client avatars (who is served, how, and by whom the services are funded).
  • Developing packages that clearly communicate the distinct value MWA brings.
• Personal Reflections:
  • Denika’s courage and passion for helping others, especially mothers facing adversity.
  • The importance of building community, teaching next generations, and prioritizing impact over profit.

Connect with Denika Moore & Mothers With Attitude:

• Doula & peer mentorship services for justice-involved families and those impacted by addiction.
• For partnerships, support, or service inquiries, reach out via community networks or look for MWA in maternal health directories.

Is your healthcare organization ready for excellence? Take the Healthcare Excellence Readiness Assessment and find out! Evaluate your leadership, strategy, and operations.

• Start now: Healthcare Excellence Readiness Assessment

Thank you for tuning in! Don't forget to subscribe, rate, and review the podcast for more insights into achieving healthcare excellence.

New episodes of the "Excellence In Healthcare" podcast are released every Tuesday at 02:00 a.m. (est). Don't miss out on the latest insights and strategies for Mastering Healthcare Excell