Your host, Brad Hunter, sits down with Jeff Jones, CFO of Twisted X, Inc., to explore the company’s journey from a cowboy boot brand to a leader in sustainable lifestyle footwear.
Jeff Jones is the Chief Financial Officer for Twisted X, Inc., a Texas-based footwear company. With extensive experience in high-growth SMEs, Jeff has held roles across finance, sales, HR, IT, logistics, and more. His leadership is driven by a passion for understanding his teams and helping them grow. Jeff holds a BBA in Accounting and an MA in Conflict Resolution, and he is currently pursuing certification in Coaching. In 2022, he was recognized as the Dallas Business Journal CFO of the Year.
In this episode, Jeff discusses Twisted X’s evolution, focusing on the company’s core values: product, planet, philanthropy, and people. He highlights their commitment to sustainability, comfort technology, and how they’ve expanded into new markets while staying true to their Western heritage. Jeff also shares his leadership philosophy, SOC Leadership, which prioritizes self-improvement, teamwork, and fostering a culture where people can succeed.
Jeff reflects on the challenges of leading diverse teams, the importance of listening, and his dedication to creating an environment of continuous growth. Looking to the future, he discusses his plans to transition into coaching and consulting to help others achieve personal and professional success.
This episode is full of practical insights for leaders looking to build purpose-driven businesses and strong, collaborative teams.
To learn more about Twisted X and shop their quality footwear, visit their website [HERE].
Connect with Jeff Jones on LinkedIn [HERE].
Think you’d be a great guest on the show? Apply [HERE].
Want to explore Brad Hunter’s work at Emerge Labs? Visit their website [HERE].
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.