Executive Edgecast
Executive Edgecast with Marg Bouse is built for one thing: giving you moves you can actually use to grow your business and sharpen your leadership team. Every episode puts a battle-tested subject matter expert in your ear—people who have actually scaled small and medium businesses, rescued failing go-to-market plans, tightened operations, and led teams and initiatives to achieve great things. No theory, no motivational sugar. Just proven playbooks, exact moves, and real-world results. You'll hear how they really did it: the questions they asked, the levers they pulled, what they killed off, and what they'd repeat every time. It's the kind of conversation you forward to your leadership team with: "Watch this—let's do this." If an episode gives you even one move you can use, please don't let it die in your headphones. Subscribe, and send it to the people helping you build what's next—your partners, leadership teams, and rising stars will benefit.
Episodes
In this episode, host Marg Bouse welcomes seasoned sales leader Laura Milewski for an honest and energizing conversation about what it really takes to sell—and succeed—in today’s volatile economy.
With over two decades in enterprise and technology sales, Laura shares the human realities behind the profession: the pressure, the passion, and the power of authentic connection. From defining what a lead truly is to balancing digital aut...
In this episode, host Margaret P. Bouse sits down with Mark DiFraia for an in-depth discussion on the art and science of messaging and positioning.
Mark explains how he helps companies “find their frequency” — tuning their message so that every stakeholder, from investors to customers, hears the same clear, consistent story. Drawing on his background as both a musician and a messaging pro, he shares why alignment, clarity, and repet...
In this episode, host Marg Bouse welcomes back her daughter and customer marketing strategist Jackie Bouse for a deep dive into Customer Marketing — one of the least understood and most powerful functions inside a growing business.
Jackie, who has spent years specializing in customer marketing, explains how companies can leverage existing client relationships to drive retention, growth, and advocacy — turning satisfied customers int...
In this episode, host Marg Bouse sits down with her daughter and customer marketing professional Jackie Bouse for a candid, insightful conversation about building internship programs that truly matter.
Together, they explore how companies and teams can design internship experiences that create real value — for both the intern and the employer. Jackie shares her experiences managing and mentoring interns, while Margaret brings her pe...
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