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February 28, 2025 36 mins

In this episode, Kirsten grills story strategist Matt Zaun on how leaders can harness the power of storytelling! 

Not campfire stories, something we can ALL DO in order to connect with audiences, inspire teams, and drive business results. It's called: Strategic Storytelling.  And Matt is the expert! 

Matt shares his origin story - from a humbling public speaking 'flub' to developing powerful communication techniques from his political background and experience training top talent to execute on impactful communication. 

Matt reveals how intentional storytelling separates exceptional leaders from the rest. 

If you want to stand out - then stand in line for this episode! 

Matt Zaun BIO: 

Matt Zaun is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt started his career as a political speechwriter, crafting messages for dozens of politicians before translating his expertise to the business world. Now, through his workshops, speaking engagements, and podcast, Matt teaches executives and sales professionals how to cut through the noise and create messages that resonate long after they're delivered.

As the founder of Stories With Traction and a sought-after Vistage speaker, Matt has worked with hundreds of companies to transform their stories into powerful tools for connection and growth. His methodology helps leaders create "storybanks" that harness the psychology of inspiration to motivate teams and drive results. A student of communication in all its forms, Matt's passion for storytelling extends to his personal quest to visit every Presidential library in America, drawing leadership lessons from history's great communicators.

For more info on Matt:

Linked In

Website

KIRSTEN YURICH BIO:

Kirsten is a licensed behavior analyst, speaker, author, and retired CEO who partners with business leaders to help them achieve more of what matters most to them. Kirsten’s clients are high performing CEOs, founders, and executives looking to “level up” in life and business.

Kirsten share’s her expertise in leadership, performance management, and learning with executives through coaching or consulting, peer groups, and speaking.

For more info, check out Kirsten Yurich HERE.

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