The packaged goods industry sees its fair share of complaints and requests. However, marketing and product teams within this industry can use these requests to figure out key issues and look for solutions that work for all involved.
In this episode of Executive Insider, Global Brand Marketing Executive and Work It Daily member Yoshi Mecklenberg discusses a strategy that helps marketing teams determine issues based on complaints and requests, and how they can be the stepping stones for overall improvement.
Read Yoshi's article on the topic here: https://www.workitdaily.com/problem-solving-marketing-team
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