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March 18, 2025 28 mins

On MiddleGround’s twentieth episode of executive sessions, Clayton Gullet leads discussions with Nate Wheeler, Founder of marketing agency weCreate, and Leanne Walmsley, Communications & Marketing Manager at our portfolio company, Xtrac. This episode covers:

  1. Developing an effective marketing strategy 
  2. The importance of digital marketing in B2B manufacturing
  3. Leveraging cost-effective marketing for growth 

Check out our company blog recapping the episode: https://bit.ly/4iYFHie

Learn more about MiddleGround Capital: https://middleground.com/

Follow MiddleGround Capital on LinkedIn: https://www.linkedin.com/company/middlegroundcapital/ 

Find Nate Wheeler on LinkedIn: https://www.linkedin.com/in/nathan-wheeler-91920622/

Find Leanne Walmsley on LinkedIn: https://www.linkedin.com/in/leanne-walmsley/

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