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March 18, 2025 28 mins

On MiddleGround’s twentieth episode of executive sessions, Nate Wheeler, Owner and CEO of marketing agency weCreate, and Leanne Walmsley, the Communications and Marketing Manager for Xtrac lead the discussions. This episode covers:

  1. Developing an effective marketing strategy 
  2. The importance of digital marketing in B2B manufacturing
  3. Leveraging cost-effective marketing for growth 

Check out our company blog recapping the episode: https://bit.ly/4iYFHie

Learn more about MiddleGround Capital: https://middleground.com/

Follow MiddleGround Capital on LinkedIn: https://www.linkedin.com/company/middlegroundcapital/ 

Find Nate Wheeler on LinkedIn: https://www.linkedin.com/in/nathan-wheeler-91920622/

Find Leanne Walmsley on LinkedIn: https://www.linkedin.com/in/leanne-walmsley/

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